Website Design for E-Business Success

This assignment analyzes the crucial role of website design in achieving e-business success. It highlights how a well-structured and user-friendly website attracts customers, builds brand image, and drives profitability. The document delves into the importance of factors like loading speed, readability, and easy navigation for enhancing website usability. Furthermore, it discusses common issues that can hinder website effectiveness and emphasizes the need for continuous optimization to meet user needs and stay competitive in the online marketplace.

INTERNET
AND
E-BUSINESS

TABLE OF CONTENTS
INDRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Environment in which E-business is done and types of business ...................................3
1.2 The barriers and benefits to business considering an online process...............................4
1.3 Assessing the security and legislative issues faced by the business organisation............4
1.4 Modes of communication available to an E-business and their application....................5
TASK 2............................................................................................................................................5
2.1 Explanation to the internet technologies and their importance in success of E-business.5
2.2 Main characteristic of HTML...........................................................................................6
2.3 Roles of search engine and analysis of functions of clients servers as well as browsers.6
2.4 Evaluating the use of the intranets and extranets within the business communication....7
TASK 3............................................................................................................................................7
3.1 Various e-business models used in order to yield revenue for a concern and identification
of the e-business model used by the Asos.com......................................................................7
3.2 Analysing each model in terms of its capability in generating income............................8
3.3 Report on future development in e-business model and the usefulness to Asos.com......8
TASK 4............................................................................................................................................9
4.1 Key elements to be used and adopted of good web design structure...............................9
4.2 Impacts of well designed website....................................................................................9
4.3 The issues concerning website usability.........................................................................10
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INDRODUCTION
The electronic business is referred as the business which is completely operated through
the internet. The electronic business is also defined as the complete management of the business
and business process conducted through the use of the Internet technologies. The electronic
business functions such as the buying and selling of goods and commodities, marketing activity,
earnings etch are done in electronic form through the use of internet (Chiu and et.al., 2014). The
electronic business helps to provide complete virtual shopping to the customers world wide. The
Asos.com is the leading electronic business founded in 2000, in United Kingdom as an online
fashion store. The Asos.com provides the fashion products through its online website to the large
shoppers. The Asos.com is also the market place for the boutiques which helps them to sell their
fashion products through their website. The Asos.com also sells the well known brands through
its online business site. The Asos.com provides better quality services such as free delivery of
purchased goods and commodities wherever the customers are. In these we will study the
benefits and barriers to the online businesses. Also we will evaluate the importance of the
internet technologies in the success of the business(The Definition of eCommerce and E-
Business. 2017).
TASK 1
1.1 Environment in which E-business is done and types of business
As mentioned the E business is the form of the organisation that is conducted through the
means of the Internet technology. The complete process of buying and selling in the e-business is
operated through the online website of the organisation. The main kinds of e-business transaction
are B to B, B to C, C to B, and C to C. Business to business: - In the transaction from business to business there is trading done
among two businesses. The business mainly occurs among the manufacturer and
wholesaler or between wholesaler and retailer (Ghobakhloo, Arias-Aranda and Benitez-
Amado, 2011). The Asos.com also have the business to business transaction where the
trading done among the Asos.com and the boutiques. Business to consumers: - These are the common transaction among most of the business
where the businesses provide their products and services directly to the customers. The

Asos.com has the business to business transaction where he provides the product directly
to the customers through its website. Consumer to business: - These are a kind of business of transaction where the trading is
done among the consumer to the business. The consumers sell their products and services
directly through the internet (Weisberg and Arman, 2011).
 Consumer to consumer: - These are the business transaction where the consumers directly
sell the product and services directly to other customers through the use of internet
technology. The auction company is the best suitable example for this kind of transaction.
1.2 The barriers and benefits to business considering an online process.
The firm operating through the internet technology is referred as the electronic business.
These businesses have very wider scope which has some benefits to e-business and some factor
becomes the obstacle in processing of the business online. Some of the benefits and obstacles to
the electronic business are as follows.
Benefits to the e-business: - The e-business benefits the business in many terms. The
Internet is important for each and every e-business so that they can carried out different activities
of business. The e-business helps to increase its business in wide area which helps to build the
brand image of business and increase the number of customers.
Apart for this, there are some intangible benefits which is that consumer will get higher
quality of services through process i.e. online automated. This kind of service help in increasing
customers loyalty.
Barriers to the e-business: - There are many factors which becomes barriers to the
functioning of the business on the internet platform. The certain legal factors of UK have the
effect on operating the e-business. The laws such as copyright laws, taxation are the barriers to
the conduct of e-business.
1.3 Assessing the security and legislative issues faced by the business organisation.
Every e-business faces the problems of the security and legal issues. These security and
legislative issues are as follows.
Security issue: - The security factors are the main factor which discourages formation of
new business on the internet platform. It is necessary for business to analyse these security issue
(Terzi, 2011). The theft is the main security issue faced by e-business. Generally these e-

businesses are subject to the theft. This can include theft of data which are recorded by the
client's which are stored on the web e-business even has the risk of losing financial data.
Legislative Issues: - The legislative issue are currently faced by all the e-business in the
business market. The issues are complicated in nature for the business as e-business is operated
at global level (Santouridis, Trivellas and Tsimonis, 2012). The rights and laws regarding the
property differ country to country. The products which are legal in the country where the
business is incorporate but that product may be illegal in the country which is a legal issue for
the e-business.
Apart from the above there are certain threats to electronic business for protection from the
organisation must use electronic security protection. Each computer have firewall such as
McAfee and AVG which support in prevention from threats of internet. Also there are antivirus
software which a e business must use in order to detect the virus and remove it for protection of
business. These are some issues related to e business and they must be removed by use of
effective tools.
1.4 Modes of communication available to an E-business and their application.
The electronic business uses various modes in communication with the help of electronic
and digital engineering. These models consist use of the social media, cell phones, emails etc.
The pages of the e-commerce are also considered as the mode of communication, which helps to
provide answer to the clients which are asked(The e-business revolution. 2017.). The most
common mode of the communication used in the e-business are social media platforms i.e.
Facebook, twitter etc. The businesses can use the mobile phones for contacting the rational
buyers. The e-businesses maintain the email accounts which are provided to the employees to
make the official contacts with the clients and the buyers. The Asos.com uses the advance
communication software's such as video messaging and live chat systems for contacting the
customers to send them messages and providing information. There are various modes of
communication by the help of e business can easily have conversations with their clients and
customers. Some of them are listed as follows: -
Live chat: - At the time of searching for products or services and comparing them with
other websites customers and clients can chat online by that time with firm assistant who further
communicate with them.

Email: - It is an effective way of communicating with clients and customers in written
format. By the use of this firm can provide effective information about its products and services
to whom ever they wants to.
M1.
Online business faces lots of barriers because there are rules and regulations which
restricts the a business in a foreign nation. Laws related to copyright, taxation laws, etc. are some
of the them. These are the laws set by the government but other than this there are also risk of
internet fraud and the products may vary (Solaymani, Sohaili and Yazdinejad, 2012).
TASK 2
2.1 Explanation to the internet technologies and their importance in success of E-business.
The internet technologies are a system which helps to make the platform for the e-
business. The internet is connected with the large networks and servers which help to operate the
business online significantly. The millions of the users connect with the internet across the globe
daily. This will be helpful for the business to develop the brand image among the global business
market. The internet technologies used in the business are generally the business websites,
emails, etc. which help to provide the relevant information to the potential customers. The use of
the internet technologies helps to develop the better relation with the clients. The use helps to
provide direct service to the clients which help in cutting the middleman cost. The internet helps
to expand the business on the global level which determines the success of the business. The use
helps in increasing the productivity and profit earning of the business. The good profit earning
helps to survive the business in the competitive market Gangeshwer, 2013).
There are various internet technologies which is being described as follows: -
Client/ server computing: - It states the union between different computer programs or system.
Under the following one computer act as an client in order to create service request while another
one acts as an server.
File Transfer Protocol (FTP): - It is acknowledged as an standard internet protocol that allows
transmission of files among computers on internet platform.
2.2 Main characteristic of HTML.
The HTML stands for the Hyper Text Markup Language. It is the standard computer
language which helps to make the web pages for the business. The elements of the HTML are the

blocks which help in developing of the WebPages which can be browsed by the clients. The web
pages include the headings, paragraphs, tables, forms and may other features. The HTML is the
language which can be easily modified. The language helps to provide effective presentation by
formatting tags. It is the flexible way which helps in providing the system to design creative web
pages. The links can be added to the web pages which helps the user to search the stuff as per
their interests. The videos, sounds, virtual graphics and the images can be added to the web
pages to make them look attractive which helps to seek the attention of the individuals browsing
the web page.
Language of HTML
<HTML>
<HEAD>
<TITLE>Title of the web page</TITLE>
</HEAD>
<BODY>
Text that is to be displayed
</BODY>
<HTML>
2.3 Roles of search engine and analysis of functions of clients servers as well as browsers
The relation between the two different computer programs is termed as the “client
servers” where the one program (client) makes the request to the another program i.e.(server)
which it fulfil the request. There is a significant model in the network programming, which
enables the platform for many computers in different location to link up. The client server model
helps to share the functioning between the clients and the servers. Processing the requests
submitted by the individual is the main function of the server model. The server processes these
requests and sends the result to the users. The results processed by the server are displayed on the
browser in the comprehensible format to the clients. The displaying of the HTML elements in the
clear format is the function of the browser. The search engine is the tool for which is web based
enabling the users to find the interested information on the World Wide Web. The most
commonly used search engine is the GOOGLE (Abbad, Abbad, and Saleh, 2011).
M2.

Client servers are the terms which are linked together in between two computers as one
request and other fulfils the request, in this process client makes a request and the server make
sure that the request is complete. It is the browser which shows or displays the information to the
user.
Role of search engine: - The World Wide Web consist of many web servers and pages. It
enables users to search their requirements on the available servers. The websites can register
with some specific search engines in order to locate their own web servers on the top of a list in
search.
2.4 Evaluating the use of the intranets and extranets within the business communication.
For the businesses to share the information internally and externally the businesses have
the need to have the networks. The two great examples of the network are intranet and extranet.
The network is used to share the information inside the company with the support of internalized
computer is known as intranet. The web pages and networks access consists under intranet. The
extranet is similar to the intranet (Fitzgerald and et.al., 2011). The limited external partners and
the suppliers, customers can access the extranet which is the main difference between intranet
and extranet. The integration of the intranet within the organisation will help the business in the
good internal communication, improved services for the customers, reduction in the paper work
and helps to eliminate the mismanagement in the organisation. The extranet have some more
benefits for the organisation which are effective collaboration and improved relations of the
businesses.
D1.
Intranets and Extranets are the two networks which help the companies to make a better
communication within the organisation and outside the organisation. These helps them in
reducing the work lead, effective in time management, reduce cost and the decisions could be
made easy through following a hierarchy.

TASK 3
3.1 Various e-business models used in order to yield revenue for a concern and identification of
the e-business model used by the Asos.com.
In development of an e-commerce system the e-business model is very important. The e-
business model is the actual factor responsible for the correct rationale design for e-business.
This models helps to provide complete essential information how the e-business has to be
channeled. There are many kind of the e-business models some of them are store-front, auction,
portal, dynamic pricing model (Barnes and Hunt, 2013).
Store-front model:- This model is the common model which is used in the e-business. The
store-front model enables the merchants to sell there products to the customers. These model
have the characteristics which are online payment option, security transaction, information
storage etc. This model helps to generate the great revenue by selling the goods and
commodities directly to the customers.
Auction model:- The model helps the sellers to post the products and services. These helps to
receive the bids from the rational buyers (Da Costa, 2016). The models help to upload the
pictures of the products.
Portal model:- The models provides helps to the individuals to search the relevant information
as per the needs and interest of the individuals. It enables to search the informations like weather,
news, videos etc.
The Asos.com uses the store-front model where he sells the fashion related products directly to
the customers which help to earn more income for the organisation.
3.2 Analysing each model in terms of its capability in generating income.
The all of e-business have capacity to earn the profits for the organisation. All the e-
business models differ significantly. The capacity of the generating revenue by the e-business
models are as follows.
Store-front model:- This is the e-business model which is specially designed for buying
and selling of the goods and commodities on the internet platform. The every store-front model
has the online payment option which allows the buyers to pay the amount of the goods and
commodities purchases through the website. These payment option help instant transaction of the
payment through the internet which helps in the generation of the bulk revenue for the business.

Auction model: - This model helps the sellers to post the goods and commodities which
they want to sell. The models help to receive the bids from potential buyers (Fitzgerald and et.al.,
2011). The site owners generate the revenue buy charging the fees for the every successful
transaction. The revenues are also generated by charging the fees for the subscription and listing
fees. The income is also generated through the online advertising.
Portal model: - This model helps to generate the revenue through the online advertising.
This class of the model is the successful for creating the revenue through online advertising. The
revenues are generated from the transaction and fees for subscription (Mureroand Rice, 2013).
3.3 Report on future development in e-business model and the usefulness to Asos.com.
The significant rise in the digital technology has lead to the involvement of new tools of
Information and Communication Technologies, which are largely adopted by the consumers in
the world. The internet is the market place which drives the potential customers. The use of the
internet in today’s world has been significantly increased due to the use of mobiles phones and
tablets, laptops. Which helps too connect to the vast network of the internet (Chiu and et.al.,
2014). This is the important factor which dives the growth of the economy and many commercial
businesses across the world. The development of the in the e-business will directly help to
generate the many number of the potential buyers across the globe this is beneficial for
increasing the profit earning of the Asos.com. The development of the e-business model will
help the Asos.com to generate the effective brand image among the globe through the internet.
D2.
Through research we came to know that e-business portals have to adopt various
techniques to generate more revenues. An e-commerce website should invite other advertisers to
advertise on their website as this creates more traffic on a website and the other site.
TASK 4
4.1 Key elements to be used and adopted of good web design structure
The structure of the website generally include the key elements the body, description,
keywords, keywords etc. These key factors are significantly responsible for the visual appeals
and seeking the attention of the customers. The structure is the key factor which should
considered as an important element in building the website of the business. The key words are
the important factors which plays the significant role in website which helps to attract the

customers. The structure and the contents of the good web site design must be appealing in the
type which will help to generate the buyers. The structure must have good navigation to reduce
the number of clicks which the user has to do and helps to take the customers to the relevant
information as per the needs and wants (Ghobakhloo, Arias-Aranda and Benitez-Amado, 2011).
The structure of a website is very simple which includes Title, description, navigation and main
body it is necessary to keep the design of website very simple as it attracts large number of
service users. Apart from the following it is necessary that web page must have high quality
content in order to attract traffic over a page.
M3.
While making a website there are various tools and elements which should be included.
These elements may be body, meta-tags, appeal and good clear vision. The creator of the website
should make sure that the structure of the website is appealing and the navigation should be
made easy which will make it user friendly.
4.2 Impacts of well designed website.
The well designed website has a great importance for the e-business. The site is the
representative of the business towards the customers. The well designed site will help to gain the
attractions of the visitors surfing the website. The good website will help the business to create
the brand image among the business world. The structure design must be made to the corporate
marketing image of the business. The content of the design must be clear which will help to
create attraction from the surfers. The better structure helps to generate profits for the
organisation (Weisberg and Arman, 2011). The well designed website is an main element
behind the success of every electronic business. Apart from the following, the well designed web
page support in convenience to its users by they can find out any things as per their choices and
preferences. The well developed site have positive impact over the organisation which supports
firm in huge sale of its products and services which enhances profitability and brand image.
4.3 The issues concerning website usability.
The optimization of the web pages is important for the web servers. Doing this
significantly helps to make the attractive website. It is necessary for the web designer to check
the issues which can occur in the usability of the website. The issues are classified in two type’s
i.e. Formatting issues and web browser. The loading speed of the website must be improved.
The readability of the web pages helps the surfer to easily understand the contents. Easy

navigation will help the surfer to easily reach to the relevant information with the less clicks
(Terzi., 2011). The website usability is stated as ease in making use of site by the users. It is
important that sites with attractiveness of site it must also fulfil the needs and wants of users in
better manner. It is important for webpage developer to make focus on large number of audience
and development must be done the base of surfers usability.
D3.
Today internet has taken out the world and almost everybody uses its services so the
people who are involved in the online business has to be innovative and creative and their
creativity should be seen on their website. To gain a competitive advantage they have to adopt
strategies which could engage people on their site(Santouridis and Tsimonis, 2012).
CONCLUSION
From the above report it is being concluded that for successful e-business it is necessary
to develop good website which helps to attract the potential buyers and motivate them to buy the
product and services listed by the merchants on the website. The websites helps in generating the
consumers and increases the profit earning of the company.

REFRENCES
Books and journals
Online