T-shirt Industry Challenge : Assignment

T-SHIRT CHALLENGE

TABLE OF CONTENTS
Introduction......................................................................................................................................3
Assignment......................................................................................................................................3
1. Designing of brand/Logo.........................................................................................................3
2. Potential target market............................................................................................................5
3. Income Statement.....................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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INTRODUCTION
In the modern complex corporate market, firms are facing huge competition. In such
market it is very difficult for the organizations to survive. To sustain in the market for longer
duration it is necessary to offer products as per the needs of consumers and to target correct
audience for that. Present report is based on ERMOSA which is planning to enter into T-shirt
industry (Phan and Vu, 2015). Cited firm is planning to provide wide range of t-shirts for 14-30
years women. Assignment will design the brand logo and it will discuss the potential target
market for the product and services. In addition, budget calculations will be done in order to
prepare income statement.
ASSIGNMENT
1. Designing of brand/Logo
ERMOSA is upcoming brand of clothing industry, cited firm is planning to enter into t-
shirt industry and wants to open physical outlet in the Spain, Barcelona and Rambla.
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Illustration 1: Logo of ERMOS