Email Campaign Case Study 2022

Email Campaign
Case Study
Name of the Student
Name of the University
Author’s Note

Introduction
 The presentation introduces the pros and cons of
using email or newsletter strategy for building and
maintaining core customer base for Amazon.com. The
introduction of email marketing in the business helps
in marketing of products in a flexible, faster and cost
effective way. It can be used for creation of
personalized and target message for building
relationship with the customers.

Need of
email
marketing
 The direct attention for the potential market can be
gathered through the inbox of the customer. With the
use of right email strategy Amazon can be the
welcome visitor to the email of the regular and the
potential buyers.
 A good email strategy for Amazon is to prompt the
buyer to give feedback and positive reviews. User
generated content can be used for increasing the
sales lifelong
 The email marketing strategy can be used for
improving reputation with the customer and make
them feel that they are the part of the business.

Start of
Email
marketing
 Making planning for promotion
 Collection of customers email
 Writing awesome email template
 Use of automated email
 Tracking of data