Emergency Stop Ltd: Business Information System and Gamification Solution in Healthcare Sector

BIS INTERIM PROJECT
Week 4, Session 8: Tasks checklist
Overview
A checklist is a useful tool for quality management. It provides
confidence and assurance that we focus our learning effort and energy on
completing work relevant to the project requirements. The following checklist
can be used by individuals and groups to optimize the quality of their work
against what is being requested in the project brief specification.
Introduction
 What sector did your group choose?
Today we are going to talk about business information systems in the
healthcare sector and the level of motivation and engagement provided to
employees and customers through our gamification solution.
 Why did you choose it compared to the other two sectors?
Health is our wealth according to Roman Poet, Virgil) and without it, we are
not able to undertake other activities like sports and education and it is also
regarded to be the most beneficial aspect for the nation’s economy. Thus, the
importance of health is at most priority for every individual that is the main
reason that we had chosen this sector over the other two sector.
 Perhaps explain why you chose your name

Emergency Stop Limited is a company that provides medical services to the
public and business sector in an innovative way.
As the name suggested Emergency Stop has double meaning because it is
seen as the patient will stop there for the emergency as a location and the
patient emergency will be stopped by the professionals from our clinics around
UK or through an application created to be compatible with any device that is
useful for minor concerns. Patients could type their symptoms and a few basic
diagnoses will come up accordingly together with the advice that a doctor
should be seen in the due course.
Patients are encouraged to use the application to receive free services as
well as different types of discounts for example mortgage insurances providing
that they are healthy and active by tracking steps, monitoring pulse, and
oxygen levels, and having this recorded automatically in the application.
The vision of the Emergency Stop limited is, “to protect life and health and
to ensure respect for the human being”
The mission of the Emergency Stop limited is, “To protect communities by
coordinating and integrating all activities necessary to build, sustain, and
improve the capability to mitigate against, prepare for and respond to critical
health situation in improved manner (Berdik and et. al., 2021).
o What is the composition of and dynamics within your sector? Use
Porter’s Five Forces Analysis.

Industry Competitors – Rivalry among existing firms
- Potential Entrants ( threat of new entrant)
- Buyers ( Bargaining power of buyers)
- Substitute ( Threat of substitute products or services)
- Suppliers ( Bargaining power of Suppliers)

The most important factors in our sector from Porter’s five forces model
are the industry competitors and the suppliers.
The rivalry among the companies of the healthcare industry is higher
because of the existing number of companies and the fact that customers can
switch companies at any time.
Newer techniques and methods have been adopted to survive the
competition therefore Emergency Stop must give important focus on lowering
their pricing strategy, offering a new value
Suppliers and staff are independent and play an important role in our
business because we promise the best and the fastest treatment compared to
our competitors that although they
The suppliers form out an important part in medical and heath care
sector as they ensure regular flow of needed medical equipment’s within the
firm to ensure successful offering of the product and services. A larger number
of suppliers are present within the market of the Emergency Stop Ltd thus they
are having limited barging power and are not dependent on them. Further, to
ensure quality services and product it is vital that the suppliers must provide
with good quality material and equipment (Revina, 2021).
 STRATEGIC POSITION – select and apply your understanding of one of
the following using Porter’s Generic Strategies:
o Cost leadership or focus
o Differentiation leadership or focus
Emergency Stop will use the loyalty development practice through
rewarding the repeat service taken from its operation. it will enable the user to
get a discount with a similar service for the promotion though it will use the
differentiation strategy to ensure the best quality support. Though being a

differentiated business, Emergency Stop will try to reduce the cost for its users
along with ensuring differentiated product quality. Emergency Stop will focus
on the opportunities in the current industry will use a differentiation focus
strategy. Usage of any particular strategy to gain profit is necessary. As a new
business, Emergency Stop will first use a differentiation focus strategy and then
use a differentiation leadership strategy.
o Show your understanding of what your strategic position means
for your business (opportunities and risks)
Give examples of opportunities and risks attached to your choice of
strategic decisions.
We decide and then we act! As soon as we act we are creating
opportunities and where we have opportunities we also have risks while
trying to achieve these.
The selected strategy is Differentiation that involves making the products or
services of the Emergency Stop ltd different and more attractive than those of
its competitors and typically involve features, functionality, durability, support,
and also brand image that for attracting and leading improved customers
value. The main opportunities which has been created and supported by the
differentiation strategy comprises of the leading and providing customers with
improved an d exclusive products and services that ensures higher attraction of
customers and result in form of higher productivity (He and et. al., 2021).
Beside this, many issues and risk are also tending to associated with the
differentiation strategy which comprises of higher chances of consumer
disappointment as creativity and product and services offered in mainly based
on word of mouth and it might be possible that the new products and services

is not being liked by the customers. Along with this the risk and issue of
distributor resistance and resource misallocation is also high in case of
differentiation strategy.
 PRODUCTS/SERVICES/BOTH:
 Explain what you offer to customers and other stakeholders.
The main factors and reasons that attract and makes customers listen to
Emergency stop ltd comprises of following reasons and also intend customers
to make purchase:
 Improved quality of services- a main focus on improving the quality
level of current services has been made that attracts and caters the
interest of larger number of customers.
 Regular feedback for improvement- a continuous feedback about the
quality of product and services is being taken from customers which
ensures that customers must listen and get attracted to the business.
 Appropriate pricing strategy- offering a better quality product and
services at a suitable price is also a vital factor that in tend customers
for higher purchase (Sow, 2021).
o Evaluate the ways your offer is attractive to customers and other
stakeholders.
Emergency Stop will provide services to the customers through the
business information system. It will provide emergency services to the
stakeholders. When a patient needs emergency healthcare support like a
medical test, consultations or Xrays, the patient will contact Emergency Stop
through our unique emergency number or app. Promotional discounts and