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Emerging Markets and Themes Essay

   

Added on  2020-06-04

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Emerging Themes
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Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3The product life cycle..................................................................................................................3Boston matrix...............................................................................................................................4Growth.........................................................................................................................................5Integration....................................................................................................................................6Impact of rapid growth................................................................................................................6Critical discussion........................................................................................................................7Findings.......................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONE commerce has been a wider platform concern for serving the requirements of customers.People tend to show substantial amount of interest in getting their products and services throughe commerce (Stake, 2013). The case study discusses regarding an online company, namedasos.com. It is a fashion store offering apparels to women and men. It has been able to enjoyapproximately 3.3 million unique shoppers with 1.8 million of registered users. The company isable to experience 220,000 unique visitors daily. The case has made a discussion regarding rapidincrease in the overall demand of e commerce websites as people have got highly dependent ingetting their products and services through online orders. The case makes a comprehensivediscussion regarding present and expected condition of the organisation based on enhanceddemand of online market and availability of high degree of competitors.The report will be responsible for critical assessment of the facts and figures that have beenshared in the case study. It will help in analysing the e commerce industry with various point ofviews such as impact of political environment, constant advancement in technological aspect anddemographic changes that takes place in the country (Hassini, Surti and Searcy, 2012). Thereport will also make discussion regarding shift and change in social trends and its direct impacton e commerce industry. Legal transformations and industry globalisation impacting onlinebusiness will also be duly analysed in the report in comprehensive manner. In the end,justification and recommendation regarding the same will be provided to the company for itsbetter functioning. MAIN BODYasos.com is the UK's leading enterprise which deals in the online fashion stores ofwomen and men. They launch their products and services from online retailer to target peoplewho are fashion conscious from 16 to 34 years old. In this aspect, following considerationincluded to make discussion on the topic:The product life cycleIn the product life cycle, different stages implemented that assists to consider time interm of sales. In individual consideration, products consider develop market and make widertrends as well. In the retail market, life-cycle also follows to make growth slowing down. Incontradicting, online retail industry make huge growth from introduction from 1998 and 2002. Inthis way, growth also develop with consider changes that occurred and move from selling. In the3
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fashion industry, product life cycle developed with trends and taste changes regularly(Piotrowicz and Cuthbertson, 2014). Introduction: In this step, dress material available on the website. Therefore, fashionleaders adopted new item to give prominence with newly launched product on theirwebsite. For instance, create link with item that are available on home page (Nandondeand Kuada, 2016). Growth: asos.com also requires concentration to make ensure that adequate stock forcustomers appoint. When item consider in the growth stage, it tends to promote productsand services in the newspapers and magazines. Maturity: In this step, asos.com need to remind people for their product online withexample. In this way, trends are shows on website and newsletter. It takes order for morestock to ensure supply (Fernie and Sparks, 2014). On the basis of regular repeat orders, itgets successful outcomes. Saturation: In this aspect, asos.com need to diminish their products price on remainingitems so that sales consider opportunities to make warehouse for new elements. Decline: It is the last step in which product replaced with new items so that fashion trendsmoves with systematic aspect. In contradicting view, there are different stages due to which product introduced in thedevelopment aspect. Hence, asos.com need to choose material, style and colours to producedesign. asos.com also developing their new products as per the customer demand with the latesttrends which seen in the magazines. New product development includes stock that are need topurchase, website with updated pictures and fashionable items, ordering system and riskascertain that is associated with the item (Gill, Bunker and Seltsikas, 2015). Boston matrixasos.com considered easy operations for customers to increase effectiveness in thebusiness. In this regard, huge range of brand develop with systematic work performance. Highstreet and designer labels helps to implement operations on the one website. Further, leading inclothes designers and fashion house sell products in a good way to reach wide and internationalaudience. Therefore, it will help to attain more systematic work performance to provide choice,4
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