Emerging Trends in the Hospitality Industry

This report discusses the emerging trends in the hospitality industry, with a focus on leadership styles, organisational responsibility, CSR, and social media risks. The case study of Bicester Hotel Spa and Golf is used to illustrate these concepts. The report highlights the benefits of participative leadership, corporate social responsibility, and responsible leadership. It also discusses how corporate leadership systems can facilitate competitive advantage. The report concludes by emphasising the importance of CSR in delivering benefits to the organisation and the wider community.

Emerging Trends in the
Hospitality Industry

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Critically analyse appropriate leadership styles for your chosen hospitality organisation with
the justification of selection of leadership styles........................................................................3
Critically assess how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage..............................................5
Critically evaluate how Corporate Social Responsibility (CSR) delivers benefits to your
chosen organisation and to the wider community.......................................................................7
Critically judge the benefits of social media and its related risks. How these risks could affect
your chosen organisation and analyse strategies for risk minimisation....................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Hospitality and tourism management is an immense sector with several career path that
provide wider term of job opportunities to respective as across to several industries. On the other
side, it is basically recognised as a section of broader facilities that focuses on leisure time more
than other requirements and desires. It is linked with a wider course of path and number of
professionals who are capable to enhanced an ordered and adequate statement through that the
sector is present. The hospitality sector is varying at a rapid section and there is a steady increase
in multinational arrivals (Bhat, and Sharma, 2021). It recognition some of the following
hospitality trends that involve safety and security, significance of outstanding facilities and
technology that enhance competitiveness and tremendous development. The management
consider in this report is Bicester Hotel Spa and golf which is a four star resort that established
near beautiful location of Oxfordshire countryside. It involves the principles of maintaining and
supervising financial performance in an effective and as well as efficient manner. It is suitable
for presenting leadership styles, organisational responsibility and responsible leadership that lead
to corporate leadership systems, Corporate Social Responsibility (CSR) delivers benefits to the
business of management, benefits of social media and its related risks and as well as their impact
and strategies for eliminating the risk.
TASK
Critically analyse appropriate leadership styles for your chosen hospitality organisation with the
justification of selection of leadership styles.
As in each and every business of management both leaders and as well as managers of
the respective management for maintaining and controlling over workers and perform their roles
without the business cannot attain their common targets (Cobanoglu, Doğan, and Güngör,
2021). Leadership style are being followed and applied by the management of Bicester Hotel Spa
and golf on the basis of their section in which they get involves with their staff faculty in
hospitality sector and resolve their issues that are faced by both of their workers and employees
within the business of management.
As there are several sort of leadership style that are performed by the management and
leaders by that managerial task can be formulated and their work can be implemented in an

effective and as well as efficient manner. As there are diverse sort of leadership style that are as
follows -
Styles Meaning Focus
Authoritarian leadership
style
It is termed as a sort of a
leadership style in that the
leaders generally concentrates
towards business directions
and maintaining staff faculty.
On the other side, group
members are anxious in this
style.
The fundamental
concentration is on managing
values, ethics among staff
faculty and group members.
Participative leadership
style
It is other sort that defines to
the sort of the style in that they
take part in that region and
create procedure and staff
faculty will get opportunities
to take part in the decision
making procedure (Gaur, and
et.al., 2021).
It follows the basic
concentration towards
enhancement of the workers
motivation level in respect to
complete presented roles and
as well as project on suitable
time.
Delegated leadership style It relates to other sort of a
style in that the leaders
designate roles and power
effectively lower authorized
power staff faculty who
maintains all presented task
and as well as to their leaders.
The fundamental aim is to
manages their control on the
group and their task with
established positive task of
the environment.
Transactional leadership
style
Transactional style is one in
that the leaders have standards
and values as per to an
organisational frameworks and
as well as structure. By this
sort of leadership style it is
generally adapted when the
management functions and
perform several activities that
are being carried out at wider
section.
The fundamental aim is to
maximise the level of
productivity with the staff
motivation by which they
offers advantages that are
attained at all sections
(Gerwe, 2021).
Transformational
leadership style
It is termed as a leadership
style in that the leaders
follows their vision an mission
and as well as motivate them
to give power to attain such
sort of targets. The
fundamental advantages of
The suitable aim is to
develop a positive dealings
and decline the workers
turnover rate effectively.

this style is that the leaders
perform their act of role
framework in the eye of the
business and as well as staff
faculty.
From the above discussed report, it has been seen that the most suitable style that is
utilised by the leaders of the Bicester Hotel Spa and golf is that the participative leadership style
because in the pandemic situation of COVID – 19, respective management performs their roles
and responsibilities for their workers. It also have an impact by which there turnover rate will not
get increase and task is being implemented effectively (Hamzah, and et.al., 2021). It is also a
significant term for the Human resource manager of Bicester Hotel Spa and golf to utilise
leadership style with effective consideration and analytical framework that become easy for
Bicester Hotel Spa and golf to systematically manage their dealings with the workers and
consumers in an efficient way at the time of utilising leadership style by the leaders in an
effective and as well as efficient manner.
With the use of such sort of leadership style, respective company will become capable to
function in uncertain conditions and maximise workers motivation level that is advantageous for
the advancement and as well as betterment of company in the field of marketplace.
Critically assess how organisational responsibility and responsible leadership leads to corporate
leadership systems to facilitate competitive advantage.
As a manager there is an effective variation between being a boss and being a responsible
leader. The boss manages everything but on the other hand leaders inspires and motivates their
leaders (Huo, and et.al., 2021). In relation to the Bicester Hotel Spa and golf, their leaders
ascertain several sort of the opportunities and try to grab it and as well as manages their
responsibilities to motivate, guide and raising their workers to support them and enhance their
skills and abilities. The corporate leadership system refers to the manner of the leadership
system that is how the leadership is practices in terms of formally and as well as informally
within the business of management.
On the other hand, corporate leadership system is a set of skills and capabilities that any
respective or business can utilise to manage, allow and support the procedure of systems level
changes. It collects collaborative leadership, coalition-building and systems insight to mobilise
innovation and action across to the larger decentralized network.

The systems leadership approach in the hospitality sector is well-suited to higher issues
that need collective activities where not separate sections is in control in an effective and as well
as efficient manner. Hence, the approach is challenging that involves higher cost, indeterminate
results and longer term of time criteria. In respect to the Bicester Hotel Spa and golf, there are
some sort of the factors that lead to systematic changes in the hospitality sector are as follows - Convene and commit – Key stakeholders involved with moderate terms of the courses to
identify the complex roles of issues with common concern. In respect to the Bicester
Hotel Spa and golf, there leaders shared interest and targets and commit towards
performance in new manner to develop systematic terms of the variations in an effective
and as well as efficient manner (Intuluck, 2021). It also covers the manner of
involvement of effectively leaders who are committed towards their business of
management. Look and learn – By system mapping, stakeholders effectively develop a shared
understanding of the factors, dynamic operations and influences that develop the criteria
of the system and their present set of the results with producing new insights and thought
of ideas. In context to the Bicester Hotel Spa and golf, management enhance their food
and front desk sections by targeted certain gaps while working with effective staff faculty
under guidance of potential and skilled leaders in an effective and efficient way. Engage and energize – It develop effective term of stakeholders engagement by
continuous communication to develop trust, commitment, creation and as well as
collaboration. In relation to the Bicester Hotel Spa and golf, their leaders provide
motivations, incentives benefits that will help them to drive their key development and
manages their managerial terms of the resources in an effective and as well as efficient
manner (Liu, and et.al., 2021). It also involve several courses of the value chain in the
task. Their leaders should get engaged with their workers and try to behave energetically
in the management. Act with accountability – It involves targets and principles that are need to managed
properly with relation to maintain their progress. In relation to the Bicester Hotel Spa and
golf, their leaders responsibly engaged with their workers and try to act responsible and
also coordinate with thee demands and and well as needs of the visitors in hospitality
sector.

 Review and revise – It involves stakeholders review progress that are effectively get
adopt their tactics accordingly. In context to the Bicester Hotel Spa and golf, their leaders
review the functions and as well as operations of the business in which they are
controlling the staff workers and whole management (Moosa, and He, 2021). Leaders
should maintain flexibility, smoothness, agile methodology, creative thinking and as well
as learning centred approaches and by adapting new set of the technology.
Critically evaluate how Corporate Social Responsibility (CSR) delivers benefits to your chosen
organisation and to the wider community
Corporate social responsibilities termed to self concept of management that supports
business of management to be socially responsible, accountable for themselves, stakeholder and
as well as customers in an effective and as well as efficient manner. In respect to the Bicester
Hotel Spa and golf, corporate social responsibilities supports the respective brand in various
manner that support business to influence and retain wider term of workers, enhance goodwill of
the business, maximise awareness of their products and as well as facilities. It also offers
competitive benefits to the business that supports them to maximise involvement of the
consumers. As there are some of the benefits that the corporate social responsibilities (CSR)
offers to the management of the Bicester Hotel Spa and golf that are as follows - CSR increases employee engagement – Wider term of reach are the proof of effective
sense of the workers who effectively contribute to maximise their workers involvement.
In relation to the Bicester Hotel Spa and golf, employee engagement is not only KPI to
evaluate CSR efficiency but it cover positive metric for furthermore experiences of the
managerial performances (Nikolskaya, and et.al., 2021). Engaged workers have 18 per
cent productivity by which they have 22 per cent profitability and it will have 42 per cent
lower absenteeism. The manner of innovation also maximise to involved within
management. By giving back to the community is an effective section in which global
management from marketing executives to functional leaders as effectively. CSR improves bottom - line financials – When the leaders in the business will win and
buy effective leadership for their CSR programs then it will manages their financials as
effectively. Stakeholders want to understand if such projects will manages positive
criteria of ROI (return on investment) in an effective and as well as efficient manner.
Then some stakeholders want to understand about the project and will get positive return

on investment. When some numbers are long winded to get then it will covers some CSR
and sustainability that positively have an impact on managerial bottom - line. CSR supports local and global communities – For each and every effective advantages
for the management to get present the manner of CSR initiatives that can be easier for the
business of management of the Bicester Hotel Spa and golf, to overlook their sections for
being in the foremost place. CSR gives respective individual for the leverage and the
platforms they requirement to make a differences in local and global term of the
communities (Nilashi, and et.al., 2021). Management of the hospitality sectors are
frequently managing their minded with skilled respective and working of the individuals
towards wider term of the vision in an effective and as well as efficient manner. If the
business can ascertain any sort of CSR programs in the manner of the business's values
then their managerial opportunities to develop a substantial term of positive effects in a
suitable and proper manner.
 Increases investment opportunities – In the contemporary world of the hospitality sector,
they have sustainable investment that is globally over $30 trillion effectively. In context
to the Bicester Hotel Spa and golf, the management have an investment term of the
opportunities in any condition in which they have the suitable options for purchasing and
as well as buying something who globally have chance to gain higher term of the value in
the future courses. Management have several term of the opportunities which have
diverse sort of the investment aspects that define to the possible furthermore investment
opportunities in an effective and efficient manner (Ramgade, and Kumar, 2021). The
respective management of the Bicester Hotel Spa and golf, is leading brand who have
comes to the asset management and growth. The business of management of the
hospitality sector have to present several functions and operations about their facilities
and services in an effective and efficient manner.
Corporate social responsibilities is offering solutions to issues that had faced by the
business that are linked to deficiency of community engagement in the management. It will
enable the business of management of the Bicester Hotel Spa and golf, to resolve the issues in an
efficient way that will decrease their negative effects of such factors. As there are several
strengths and weaknesses of the CSR in the hospitality sector on business managers of the
business that are as follows -

Strength Profitability and Value – Corporate social responsibilities supports to enhance the
profitability and standards of the business. In relation to the Bicester Hotel Spa and golf,
utilise several sort of the technologies and waste product recycling that will help
management to break down functional value and advantages of the environment (Rini,
and Ferdinand, 2021). CSR supports the business to maximise their goodwill in the field
of the market place and it manages transparency in linked to shareholder, local
community, media and investment analyses in an effective and as well as efficient
manner. It also supports them to maximise their image of the business between diverse
stakeholder and individuals of the community that will enable them to manage their
investment effectively. Better Customers Relation - Most of consumers consider their manner and that is
essential for the business to be effectively accountable for them. Consumers are accepting
such management that have effective corporate goodwill and it is working suitably in the
field of market place. By satisfying corporate social responsibilities it will support them
to develop effective relations with diverse members of the society. With the manner of
corporate social responsibilities, management is performing their work in favour of the
society that supports them to enhance the living standards of the individuals. It enables
the management of the Bicester Hotel Spa and golf, to develop effective reputation in
front of visitors who visit their hotel and it will enable them to create good relations and
dealings with consumers.
Weakness CSR cost money - Corporate social responsibility (CSR) is one of the solution that
supports the management of Bicester Hotel Spa and golf, to eliminate the issues of
deficiency of community engagement (Sanjeev, and Tiwari, 2021). In respect to resolve
such sort of the issues, management require to spent monetary cost on diverse actions that
enable them to satisfy their social responsibilities. It is complex for small management to
fulfil such corporate social responsibilities that will maximise the value of the business
and it will also develop negative effects on their budget. CSR is an expensive section for
the business that need suitable value in their management. Not just small management of

hospitality sector but it also involves wider term of business, CSR develop a barrier for
their profitability. Conflict with profit - Corporate social responsibility provide results in maximising the
value of the business and task as a barrier. As there are several term of the responsibilities
of the business of Bicester Hotel Spa and golf towards their stakeholders but on the other
hand, CSR manages it as their roles of business towards shareholders it will also increase
their profitability term (Singh, and Wang, 2021). If the business of the management
made decisions that offers advantages to the society and as well as organisation that can
be lost their job that can be post by leaders for the business management. Corporate
social responsibilities neglect the profitability factors of the business and generally deals
with the society and community.
 Customers are wise to green washing - Green washing is one of the term that is utilised
by the management of the Bicester Hotel Spa and golf to represent several exercises that
are environmentally accountable that is not effectively represent several variations in
various manner in the management in which they are performing in an effective and as
well as efficient manner (Wu, 2021). As there are several sort of the business that are
utilised some terms with their services such as natural, organic but does not executing in
effective manner. Consumers in the present time are figuring out several courses of the
section in that the business is effectively executing the corporate social responsibilities
(CSR) in their business of management.
Critically judge the benefits of social media and its related risks. How these risks could affect
your chosen organisation and analyse strategies for risk minimisation.
Social media is an essential section of the contemporary or regular base of
communication plan of action for the business of management as across to the worldwide (Siti-
Nabiha, Nordin, and Poh, 2021). In respect to the Bicester Hotel Spa and golf, management
also managing their terms with the several terms of the marketing campaign at various sort of the
channels. Social media have evolves rapidly that how respective will share source of data and
their orientated thoughts. As there are some of the benefits and as well as drawbacks of the social
media impact on the hospitality sector as effectively and efficiently that are as follows -
Advantages of the social media

 Connectivity – Connectivity is termed as one of an essential advantages of the social
media. In relation to the Bicester Hotel Spa and golf, have the skills to connect an
unlimited amount of respective from several locations and position at any time. As the
source of the information about the products and as well as services of the management
can be spread all over the globe because of social media and by this they can connected
with their customers, client and create higher term of relationship and dealings with one
other that have never been effective (STĂNCIOIU, and et.al., 2021). It relates to the
respective as across to the world. Education – In the field of the area of education, social media have presented to be
efficient. It offers several services of learning for the visitors about hospitality sector by
brining together professionals. In relation to the Bicester Hotel Spa and golf, it will also
helps the management in the growth of talents by maximisation of the knowledge and as
well as creativeness (Wong, and et.al., 2021). It will enables the respective manages to
connect at their own section that will enable for effective smoothness in this procedure in
an effective and as well as efficient manner. Information and Updates – Visitors can informed keep themselves updated in the globe
by utilising the social media platforms. In context to the Bicester Hotel Spa and golf,
social media relates to the mode of television, radio and as well as newspapers that will
help them in offering suitable source of the data by managing the image of the content
and resources. It deals with the contribution of the globalization of the world.
 Awareness – Respective individuals are now more conscious as a result of the social
media platforms. In context to the Bicester Hotel Spa and golf, social media offers
several source of the data that will allow the respective to be creative and enhancing their
sort of the abilities and as well as knowledge (Teixeira, Eusébio, and Teixeira, 2021).
Individuals all across the world are now highly aware about the managerial services and
as well as products by getting update in social media.
Disadvantages of the social media Affects Social-Emotional Connection – The utilisation of the social media that have
become an issue to social - emotional connection. In relation to the Bicester Hotel Spa
and golf, it cover each sections can be decreased to written data by social media, that can

be manages on effective data by expressing or analysing their orientated thoughts by
getting effective outcome on genuine feelings. Decreases Quick - witted Skill – It involves the manner of social media that can be
decreased the skills to manage the real time, face to face talks with their relations.
Respective have started to depend on the text message in that they might send simply
accessing the source of the information. Causing Distress to Someone’s Feelings – In this section, it follows the criteria of not
publishing anything to get offend another by just they can effectively share their view
point and will not agrees with them that might be not satisfied with their point of
orientation (V de Souza Meira, and et.al., 2021). It will create wider term of the conflicts
in the management of the Bicester Hotel Spa and golf in an effective and efficient
manner. Presents Physically Not Mentally – In this term, it follows the manner of the relationship
that present the manner of the dynamic culture that can be interested in the telephonic or
online image that can be presented with higher level of the section in an effective and
efficient manner in an effective and as well as efficient manner.
 Lacking Understanding and Thoughtfulness – Under this field of the area, it is not
possible to know or deal with the manner of knowing and as well as understanding the
sections and as well as divisions (Veeramani, and Anam, 2021). To hold the opportunities
within the field of the area, the management of the Bicester Hotel Spa and golf, in the
variety of the section that will not be able to management of the structural framework in
the business of the management.

CONCLUSION
From the above mentioned report it has been concluded that, the respective management
is one the leading hospitality brand in the United Kingdom. It offers several courses of the
services and as well as facilities to influence wider term of the consumers in the field of the area.
As there are wider amount of the consumer base and as well as their clients who are satisfied
with their leadership approaches, quality and standardised services to attract their loyal base of
consumers who are satisfied by the activities of the hotel. Management try to adapt several term
of the tactics and plan of actions with diverse term of the leadership style to manage their new
talents and creation of the services for the hotel. Staff faculty also offers efficient way to the
consumers by which they can influence higher amount of the users. They maintains the business
functions and concentrates on the performance management of the staff members who performs
within. It will consider the performance of staff members and try to resolve their issues and as
well as problems in an effective and efficient way.

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