Emerging Trends in the Hospitality Industry: Leadership Style, Organizational Responsibility, and Responsible Leadership

Emerging Trends in
the Hospitality
Industry

EXECUTIVE SUMMARY
Tourism activities has increased significantly over the past few years which has also been the
reason for an exponential growth in the hospitality industry. Holiday Inn is a British group of
hotels which provides its hospitality services to millions of people all over the world and is
headquartered at Denham, Buckinghamshire, United Kingdom. In the following project report,
leadership style of the management of Holiday Inn group is being evaluated and importance of
organisational responsibility and responsible leadership in deriving a competitive edge for
Holiday Inn is being assessed. The report also deals with evaluation of importance of CSR
activities for the group of hotels and analyses the benefits and risks associated with using social
media for the management of Holiday Inn.

Contents
EXECUTIVE SUMMARY.................................................................................................................................2
INTRODUCTION...................................................................................................................................4
Critically use the effective leadership style for the respective company..................................................4
Examine how organizational responsibility and responsible leadership change to reduce competitive
advantage.................................................................................................................................................7
How corporate social responsibility help in delivering benefits to the customer as well as company......9
Identify the use social media and the risk which is associated and strategies for addressing the risk....11
CONCLUSION.....................................................................................................................................12
REFERENCES..............................................................................................................................................14

INTRODUCTION
Hospitality sector is changing rapidly as there is constant change present in the needs of
the customer. There are different kind of emerging trends are taking place in order to attract large
number of guests. The hospitality industry develop relationship with the guest and also provide
better experience to achieve desire aims and objective in the well define manner. With the help
of technology, the trends have changed to satisfy the demand of guest. The present report is
based upon Holiday Inn which is British owned American Brand of hotel which provide
accommodation services to consumer. The company headquarter is located in Denham,
Buckinghamshire, United Kingdom and their different hotel chain all across the world. The
report describes about all different leadership style as to operate the business activities
effectively. Beside this, organizational leadership help hotel to compete with then environment
and provide better business model for the company. However, in the recent years the Corporate
social responsibility is essential as this help in delivering benefits to the chosen company. At last
the company use social media as the most popular source as to expand the business and provide
better services to their respective customer effectively.
Critically use the effective leadership style for the respective company
Leadership style:
Leadership style can be defined as the manner and approach of any leader or manager in
terms of giving direction to their subordinates, ensuring implementation of plans, influencing
behavior and inducing motivation to achieve desired actions (Burns, 2012). It includes the
implicit and explicit action and behavior of the leaders of any organization (Beerbohm, 2015).
Over the years, many scholars and researchers have identified various types and styles of
leadership and an evaluation has been done with respect to the implications of different type of
leadership in different organizational context. Some of the most popular leadership styles include
autocratic leadership in which there is no communication and delegation of authority and power
is concentrated in the hands of a few people whereas democratic leadership is a type of
leadership in which the subordinates have equivalent authority and responsibility. There are
different kind of leadership style which can be used by the company are explained briefly
explained down below:
Autocratic leadership style: This kind of leadership is mainly following in the old
organization where the leaders take decision and less input are from the employees. So, this
reduce the motivation factor for employees and company workers to not pay more attention in
operation activity. Autocratic leadership style can be used effectively by the management of
Holiday Inn to execute the operational activities to only an extent. Extensive use of autocratic
leadership style translates to holding the authority and the power to make decisions in the
organizations in the hands of a few people from the top-management and this demotivates the
employees and often leads to inefficient task execution. Hence, it is only desirable that
management of Holiday Inn makes use of Autocratic leadership style in only certain areas or
dimensions of business activity and matches the authority with responsibility in every other
organizational aspect (Nanjundeswaraswamy, and Swamy, 2014).