Emerging trends in the hospitality industry

Emerging trends in the
hospitality industry

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critically analyse and apply an appropriate leadership style for your chosen hospitality
organisation............................................................................................................................1
Critically asses how organisation responsibility and responsible leadership leads to corporate
leadership systems..................................................................................................................4
Critically evaluate how corporate social responsibility (CSR) delivers benefits to your chosen
organisation............................................................................................................................6
Critically judge the benefits of social media and its related risk which could affect your
chosen organisation................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The emerging trends in the hospitality industry reflects the different advanced approach
that could be used by the hospitality sector businesses to provides the superior services to their
clients or customers. There are the diversified ranges of services in which the hospitality industry
works in that are as hotels, personalisation, food and beverages, event management, robots that
provide the most luxuries experience to their visitors. The requirements of the visitors will keep
on changing as per the different advancement that has been adopted by the hospitality industry.
Thus all the different companies must have follow that trends in order to achieve the better
success as compare to their rivals (Arasli, 2020). The demand of the customer must have been
the desire of them to get the security check, continuation of healthy diet, vigorous food and
drinks, sports, gym and many other as well. The emerging trends in the hospitality are to provide
the sustainability to the customers, equilibrium lodging option, travelling and tourism etc. It is
the report that is based on the Intercontinental hotel groups and it is the hospitality business of
British multinational and it’s headquarter is situated in Denham, Buckinghamshire, England, and
UK. This report includes the various styles of leadership that has been chosen by the business,
the corporate system leadership that brings advantage in the company, CSR that is beneficial for
the business and the advantage and risk that is associated with the social media.
MAIN BODY
Critically analyse and apply an appropriate leadership style for your chosen hospitality
organisation
The leadership style refers to the different methods that have been chosen by the leaders to
provide the adequate guidance to the other team members. It reflects the approach that is used by
the leaders to get influence the behaviour of the other members of the group or the team as well.
It is used to improvise the working standard of the employees by which it directly emphasis the
performance of them and it is more beneficial for the business as well. The leadership style used
to get make the effective implmenetaion of the different plans that is applied to gain the better
profit (Baum, 2019). As from this style the employee will get motivated and performs their work
with more zeal and it brings the positive change within the business by which they could attain
their goals in timely manner. To know more about the leaders the Intercontinental hotel groups
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analyse the different approach of the leaders. There are some various styles of the leadership that
are as follows as:
Autocratic leadership: It is the leadership style that has rare effect in the company as it is
completely adverse of democratic leadership. These are the leaders that are more certain as per
their own decision and never take advice from any other members of the team. For example the
company must decide to get make the shift in the working hours of the entire employee but the
company didn’t take that because autocratic must stinks that decision. It is more favour for the
employee as they are free from their basic needs as it helps to retain the employees (Boella,
2019).
Democratic leadership: It is the leadership style that has common effect in the business
as they take the different decision for the welfare of the team. They must induce that all the
employees were treated equally and the decision must be in the favour of each and every
individual that are linked within the particular team. They must take the advice from all but
always move forward with their own mentality and analyse the different situation on their own
style. It is the style that is more effective as the employees that are in lower level must have gain
better position within the company after the certain period of time. For example the democratic
leadership gave some advice in the board meetings for the betterment of the business (Shereni,
2019).
Laissez- Faire leadership: In this the leaders are sometime be effective and it is more
like the persistent style. It is the term that means as “let them do" in which leader provide equal
authority to all the members. For example, these leaders empower the participation level of the
employees by which they could enhance the working efficiency of the employee that build more
trust and commitment of employees.
Coach-style leadership: It is the leadership style that is more commonly used within the
business as the coach is the one that provide the space the employee by which they could
enhance their skills and ability. These are the leader that could identify the skills of each
individual and apply different technique to get collective result from the team. They will sharpen
the interpersonal skills of them and always believe that the team will achieve its goals if different
skills member are there in the team (Dogru, 2019). They always take the decision that is in the
favour of each and every member of the team. It is more likely as the strategic and demographic
leadership style by which the working rate to the employee will get emphasised.
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