Emerging Trends in Hospitality

Emerging trends in
Hospitality

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Analysis of leadership styles within the organization.................................................................1
Evaluate the concept of organizational responsibility and responsible leadership in hospitality
industry........................................................................................................................................3
Benefits of CSR in hospitality industry:.....................................................................................6
Evaluate social media practices in context with organisation and implications for better
customer satisfaction and experiences. ......................................................................................8
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality industry is a part of services industry that works to provide effective services
to their guests and high level of satisfaction form those services. In hospitality industry 5 major
sub sectors are included such as events (Altinay, and Taheri, 2019). Tours and travels, food and
beverage, lodging services, and hotel services. The main concern of hospitality industry is to
provide product and services to the customers which can provide them effective satisfaction.
There are various trends in hospitality industry that increase the level of customer satisfaction by
providing them services according to the needs and wants of the customers. This report is based
on Tan Hill Inn, United kingdom, hotel is British highest public house at 1732 feet above the sea
level. Hotel provide excellent services to its guests variety of choices in those services. They
server home made food to their customers. This report includes information about different
leadership style within an organization, also importance of organizational responsibility and
responsible leadership. Further, it include corporate social responsibility and its benefits to the
organization. In the last it include various social media practices that company use for the better
implications for better customers experience and satisfaction.
TASK 1
Analysis of leadership styles within the organization.
Emerging trends:
Trends are the normal direction in which product and services change according to the
needs and demand of people. Emerging trends are one of the most growing and developing areas
in the market. In the context of hospitality industry emerging trends are the areas where business
change their management and work ethics (Boella, and Goss-Turner, 2019). In hospitality
business people are more interested towards emerging trends. In the context of Tan Hill Inn,
leaders of the hotel ensure that they have all the information about current market trends. Also
they focus on the various strategy that can help them to understand about what going to happen
in the future.
Impact of emerging trends on hospitality industry:
Various trends in hospitality business have huge impact on the business. Trends in
hospitality industry increase the level of competition in the market. There are many business that
use this trends in order to deal with the competitors in the industry. Technology and innovation
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in hospitality sector become important factor that increase the level of the competition. In the
context of Tan Hill Inn, hotel also follow various trends in order to deal with external challenges.
These trends helps the business of Tan Hill Inn to provide customers effective level of
satisfaction.
Specialist areas in the hospitality industry:
These areas of the hospitality industry include in the appropriate management of the
hotel(Chen, Weng, Hay, and He, 2018). All the hospitality businesses has their own specialist
department that help them in better functioning of the department. Below are various specialist
areas of Tan Hill Inn is explained.
Specialist Chef: These are the individuals who helps hotels and restaurants by providing
excellent quality of food and beverage services to the guests. In the context of Tan Hill Inn, chefs
of hotel has excellent skills in cooking that help them to provide effective quality of food to the
guests. They provide home-made food and beverage to their customers.
Food stylish: A food stylish is individual who showcase food for photography, video or
film making. They make food more presentable to their customers. Food stylish of Tan Hill Inn,
decorate food in more effective way that attract customers towards the business.
Different approaches to the leadership in the hospitality industry:
Leadership is the process that helps business to influence the employees of the
organization in order to effectively work towards the common goal and objective of company.
Leadership help business to make effective strategy in order to gain competitive advantages.
Leaders of Tan Hill Inn, focus on their management style in order to provide effective outcomes
to the organization. They work on the positive affect on the business of respective hotel rather
than just doing their jobs. There are different type of leadership styles that helps organization and
their leaders to perform effectively.
Democratic style:In this leadership style leaders ensure that all the members of the
organization equal participation in the decision marking process(Fatima, and Elbanna, 2020).
Leaders encourage group members to share their ideas and information in order to make business
more effective. Also leaders reward those employees in the organization who provide most
effective idea to the company. In the context of Tan Hill Inn, leaders of the hotel use this
leadership style when they need creativity and innovation in the hotel. It helps them to get more
innovative ideas and information from the various employees and staff members.
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