Emerging Trends in the Hospitality Industry

Emerging trends in hotels

Table of Contents
INTRODUCTION...........................................................................................................................1
Different leadership styles and its practices................................................................................1
‘Organisational responsibility’ and ‘responsible leadership’ are two especially important
concepts in the hospitality industry. Critically evaluate the application of these concepts in
your chosen organisation. (Consider their implications for private, public and third sector
institutions...................................................................................................................................5
Critically examine how CSR (Corporate Social Responsibility) delivers benefits to your
chosen organisation as well as to the wider community incorporating hospitality industry,
government, and civil society. ...................................................................................................7
Social media practices and implications...................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Hospitality industry provides facilities, services to the guest that include food, lodging,
drink service, theme parks and transportation and also involves hotels, restaurant bars. There are
various sectors with in hospitality industry such as accommodation, motels, Bed & breakfast,
resorts, service apartments, food, restaurant, bars& cafe coffee shops or many others. It also
collapse with tourism industry. This industry is very loyal towards their customers and
employees , it gives 24x 7 services and this industry also known as high revenue generation
organization. Hotels plays very crucial role in hospitality, it is responsible for check-in, check-
out, registration activity or room allotment etc. there are four departments in hotels :
housekeeping, food production two major department is front office and food and beverage
because it generates high revenue for the organization (Franco and et. al., 2020). This report
determine premier inn which is British hotel chain and UK's massive hotel brand, it operates
hotels in different locations such as city centres, suburbs and airports competing with likes of
travelodge and ibis hotels. It also takes different leadership styles and their practices ,
organisation responsibility and responsible leadership, corporate social responsibility and in last,
evaluation of social media practices.
Different leadership styles and its practices
Leadership style: Delegating, supporting, coaching, directing is known as leadership
style ,it simply means gives direction, implementation of plans and motivating people. A leader
have to adopt great influence power for its followers that is the way they gives direction to its
subordinates and motivate them to acquire aims and objectives of the company (Bae And et. al.,
2021). It covers motivation factors for others to perform creative and innovative which gives
opportunity to the organization as well as employee for future development. There are different
styles of leadership which is used by premier inn hotel which is given below:
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Autocratic leadership: It gives clear vision towards their work in a ethical manner
which is easy to follow command. It focused on both direction through the leaders and controls
of the followers. This leadership style develop appropriate division among the leaders and the
members. Autocratic leaders are able to make their decisions independently, there is no need
any kind of input from the rest of the group (Ge, 2020). However, decision making was less
originative under authoritarian leadership. This leadership style is best applied to conditions
where nominal time for group decision making or where leaders is most knowledgeable member
of the group. This approach can be excellent when the situations calls for decisive actions or
rapid decisions. It frequently behave in a particular way to develop dysfunctional and hostile
environments, often contends followers against the domineering leader.
Participative leadership: the most effective or democratic leadership style, it gives
guidance to group members, but it allows input from other group members and also participate in
it and also boost their member to take participation but continue to have the final say in decision
making process. Members feels engagement in this process and are more creative or motivated.
Participative leaders make followers feel like they are essential part of the team, which helps
encourage the development of commitment to the goals of the group.
Delegation leadership: It includes to give no guidance to group member and leave the
decision making up to group members. While, this style can be useful in situations including
highly qualified experts, and it often leads to poorly elaborated roles and lack of motivation.
Transformation leadership: It identified as the single most effective leadership style.
Transformational leaders are able to motivate and inspire followers and to straight positive
changes in groups. These leaders regularly to be emotionally intelligent, passionate and
energetic. They are not only committed to helping the company accomplish its goals, but also to
assisting group members full fill their potential. This leadership styles gives their outcomes in
high performance and more improved group satisfaction than other styles of leadership (Dobie
and et. al., 2018).
Transactional leadership: it shows the relationship between leaders and followers as a
transaction. To come at a position in a group as a member. Individual has agreed obey the
leader .In most situations, this includes the employer- employee relationship and the transaction
focuses on follower completing given task in exchange for monetary compensation. The main
benefit of this leadership style is that creates clearly elaborated roles. People know what is the
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