Emerging Trends in the Hospitality Industry: Leadership Styles, Organizational Responsibility, and Responsible Leadership

Emerging Trends in
the Hospitality
Industry

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Critically analyse appropriate leadership styles for your chosen hospitality..............................3
organisation with the justification of selection of leadership styles..........................................3
Critically assess how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage..............................................6
Critically examine how CSR (Corporate Social Responsibility) delivers benefits to
your chosen organisation as well as to the wider community incorporating
hospitality industry, government, and civil society...................................................................9
Critically judge the benefits of social media and its related risks. How these risks could affect
your chosen organisation and analyse strategies for risk minimisation....................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The Hospitality industry includes various categories of fields in the service industry such
as restaurants, food & drink, lodging, hotels and Travel and Tourism. Tourism involves travel
and stay, business trips , movement of tourists etc. Organizations involved in this business are
observing many emerging trends in the hospitality industry particularly in hotel industry that are
going to be discussed under this module (Deale, 2022). Some of the emerging trends in the
hospitality industry include increasing competition, emphasis on service, growing value
consciousness of customers and changes in marketing and management with the advancement of
technology. There are trends that affect the future of hospitality industry that include productivity
of employees, diversified workforce in international organizations, consumers' concern of
sanitation and impact of globalisation on hospitality industry. So businesses in this industry need
to consider these emerging trends and take benefits with the advancement of technology and
social media (Cao and et. al., 2022). In this report , the chosen organization is Four Seasons
Hotel. It is a UK based luxury 5-Star hotel headquartered in London, England. It has almost 195
rooms including more than 45 suites. The following report will cover the leadership styles
adopted by four Seasons Hotel and and its organizational leadership and responsible leadership
that helps the company in getting competitive advantage in this industry. Further the report will
also cover its CSR policies and benefits the company is getting by social media and how it apply
the strategies for minimising the risks associated with social media.
TASK
Critically analyse appropriate leadership styles for your chosen hospitality organisation with the
justification of selection of leadership styles
Meaning of Ledaership
Leadership refers to the ability of the individual or organization to influence the group or
team of individuals and guide them towards the achievement of individual goals and overall
objective of the organization by providing them with a Vision to accomplish. It is process of
maximizing the efforts of others by inspiring them to make them committed to achieve the
defined goals (McKimm and et. al.,2022). The CEO of Four Seasons hotel is John Davison. This
leader is in charge with advancing the position of company as the leading luxury hospitality