Emerging Trends in the Hospitality Industry: Leadership Styles and Organizational Responsibility at Hyatt Regency

This article discusses the emerging trends in the hospitality industry, focusing on the leadership styles and organizational responsibility at Hyatt Regency, London. It analyzes different leadership styles within companies and examines the leadership practices at Hyatt Regency. It also evaluates the application of organizational responsibility and responsible leadership concepts in the organization. Furthermore, it explores how corporate social responsibility delivers advantages to the organization and the wider community, including the hospitality sector, civil society, and government.

Emerging Trends In The
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1- Analysing different leadership styles within companies and Hyatt Regency hotel styles of
leadership practice with examples..............................................................................................3
2- Evaluating application of organizational responsibility & responsible leadership concept in
Hyatt Regency, London..............................................................................................................6
3- Examining how CSR delivers advantages to organization and wider community
incorporating hospitality sector, civil society and government..................................................8
4- Evaluating Hyatt Regency social media practices & implication for better consumer
satisfaction as well as experiences............................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Hospitality sector encompasses varied forms of companies and ventures that provides the
best accommodation, food and other types of services to consumers. By hiring skilled and
talented applicants, sector has now leaded at 4th position in the UK. The sector is combined with
domestic and global brands that help to increase competition or competitive level. In order to
satisfy the needs of customers and gaining attention of new people, hospitality sector has adopted
the most emerging trends, which are quite beneficial for their growth. The current assignment
will be based on Hyatt Regency, London. It falls under list of the most prestiges hotels in the
United Kingdom. Organization is owned by Churchill Group Ltd and is recently operated by
Hyatt hotels corporation. The study will explain different leadership styles within organizational
context and style of leadership practices within chosen company. It will define application of
responsible leadership and organizational responsibility concepts in organization. The report will
justify how corporate social responsibility delivers benefits to firm as well as wider community
incorporating hospitality sector, civil society and government. Furthermore, lastly the assignment
will clarify social media practices of hotel and their implications for better customer satisfaction
& experience as well.
MAIN BODY
1- Analysing different leadership styles within companies and Hyatt Regency hotel styles of
leadership practice with examples
Autocratic leadership-
In list of leadership styles, autocratic known as authoritarian form that most of the leaders
has used to provide benefits in context of companies. It is characterized by individual control
over decision-making process and certain input from team members. Autocratic leadership style
make person able to control workers performance by taking right judgement without making
discussion with others (Fouad, 2019). Leader with firm type of leadership style make decision
based on their own analysis and beliefs, they do not involve others in term of taking advise. It
allows leader or manager to enhance businesses productivity by considering appropriate
approaches and using these without taking approval from others. However, there are some traits
of this style accessible such as team leader dictate all activities and distribute accountabilities
among other staff members.

Autocratic leadership style is quite beneficial as it helps in condition where a venture
faces continuous crisis or problems while running business within specific sector like hospitality.
It enables person to react to particular situation, because of quick decision-making competence.
Autocratic leadership style is a way of managing a company in effective and systematic manner
with no input or advise from others.
Transformational leadership-
Just like above style, the current one also provides benefits to companies in varied
manner in term of increasing motivational level among all the workers. There are many leaders
accessible within hospitality sector that used transformational leadership style while working in
their organizations (Ohunakin and et.al., 2019). It makes them able to encourage, motivate and
inspire workers to innovate some products or services which in return increase the profitability
and productivity of firms like Hyatt Regency, London. It encompasses key elements that help to
build an effective and productive team at workplace that may contribute to gain competitive edge
and allow firms to be competitive for longer period.
For instance, inspirational motivation is an important component of this style that help
staff members in form of boosting their motivational and morale level even better than last few
months or years. It drives attention of a leader towards leading to positive changes or
modifications at workplace. For example, leaders within Marriott international, by using
transformational leadership style boost their business performance and profits margin.
Transformational style allow a person to become a leader that may navigates an firm towards
current as well as further improvement by altering thoughts, existing process and organizational
culture.
Democratic leadership-
All the leadership styles are beneficial and useful in varied manners. Just like above,
democratic also work effectively and provide unexpected outcomes in form of increasing rate of
employees productivity. In most of the cases, it also known as participative leadership that
requires collaborative power, group level decision-making and delegation of accountabilities
(Veliu and et.al., 2017). For example, leaders within varied hotels like Hilton used democratic
form of leadership in order to boost staff morale and allow them to work even better than last
years. According to this style, a leader by including their team members in decision-making
process enhance morale and increase productivity, which is quite important to boost. With style,

a person may permit fair participation of all the workers in major activities of companies like
Hilton as an example. It involves leaders and employees as well in every judgement which in
return create a positive environment at workplace and help to retain individual applicant for
longer within companies. The best thing about democratic leadership style is that it help to
increase staff productivity which is actually essential for firms. It helps a firm to be competitive
and run venture successfully against competitors.
Coach style leadership-
This leadership style included key practice of leaders such as employee engagement in
certain activities within companies. It brings many advantages for hospitality organizations such
as Hilton, Marriott etc. in form of strengthening creativity and promoting innovation. Leader
may play their role with this style in term of coach. It enables them to direct and guide
employees in right manner which drive their attention towards conducting creative practices
(Sherrer and Rezania, 2020). Furthermore, coach leadership style is characterized by
collaboration and partnership in form of important and essential activities that may conducted to
gain all the possible advantages. The approach is used within many companies of hospitality
sector as it is popular among firms of all sizes.
It puts positive impact on a ventures and contribute to grow even better than other firms
that has operated in similar industry. It strengthens leaders competence in term of increasing
their ability to make involvement in development of workers that seek to advanced their
professional as well as personal progress. Coaching leadership style drive attention of leader to
support employees in context of building their key strengths, considering weakness and
improving skills.
Hyatt Regency styles of leadership practices with examples-
The organization has strong workforce that contribute to gain competitive advantages in
hospitality sector. By using transformational leadership style, leaders within Hyatt Regency
allow company to achieve set aims and objectives (Jameel and Ahmad, 2020). It enables the firm
to reduce the risk of emerging high employee turnover and prevent from major challenges that
many of hospitality companies has facing due to contemporary issues associated with HRM.
Innovation, motivation and empathetic are the key elements of transformational leaders which
make them able to obtain desire results in form of boosting employee morale. It makes leader
capable to work with group members which help to identify require change, create a clear vision

and execute modification in tandem with committed staff. Transformational leadership style is
defined as procedure that transform and change each worker in productive manner. It provides
ability to leader in context of getting workers to change and to improve the way people work
within Hyatt Regency, London.
By utilizing current leadership style, leaders may conduct effective practice such as
collaboration or participate in team work. It allows determining exact needs of workers and then
develop plan to make changes accordingly in context of working style.
2- Evaluating application of organizational responsibility & responsible leadership concept in
Hyatt Regency, London
Organizational responsibility is described as specific business's activity & policy that
take stakeholders expectations into account and triple bottom line of social, environmental and
economic performance (Latif and et.al., 2020). A particular action may conduct in context of
customers, workers and other stakeholders.
Responsible leadership is all above making sustainable venture decisions which take
into account interest of each stakeholder, including suppliers, consumers, community, workers
and future generations.
The above two concepts are quite beneficial and important for hospitality companies like
Hyatt Regency, London as it help to gain competitive edge and set positive position in mind of
consumers. These may apply in context of private, third and public sector institutions.
Application of organizational responsibility and responsible leadership concept-
Organizational accountability is initially seen as exclusive realm of big companies, it is
not only possible but also important for small, start-up, private and other sector firms. When a
company want to be successful while operating within specific industry in today's
hypercompetitive and globalized economy, it has to adopt above concept and implement for
longer period. Companies that operate in any sector either private or public has responsible for
the well-fare of their workers. Hyatt Regency, may focused on employee well-being, which is
one of its organizational responsibility that enhance staffs motivation and increase performance
level. The major accountability of company is to take a good care of all the staff members in
ethical manner, by providing health security and creating a positive workplace that affects mental
ability of person in positive manner.

An organizational responsibility is considered as ethical behaviour of a company that it
conduct while running their venture. Focusing on employees well-being is a great example of
ethical business practice, which in return minimized staff turnover, increased motivational level
and performance of workers in effective manner. Private, public and third sector institutions
along with Hyatt Regency, may also concentrate on employee well-being and develop an
appropriate plan as well as tactic that define their responsibility towards existing and new staff
members (Malinen and et.al., 2019). In context of workers well-fare, ESI is one of the best social
insurance schemes that organization may plan to provide. It benefited applicants in term of
protecting them in times of unfortunate and uncertain events like accidents. According to
employee's state insurance scheme, workers after any unpredicted event get cash benefits & the
best health care services without paying much.
Along with this accountability, Hyatt Regency is also accountable for providing better
quality services to its guest which also included in list of key stakeholders that have high
expectations towards brand. Without making any mistakes, firm is responsible to provide
excellent accommodation service to visitors at right time in reasonable price. In addition,
company's is highly accountable to cater a service or product after considering the needs and
expectations of individual buyer. Either private, public or other sector companies, all are
accountable for offering better quality services and products to target customers, according to
their demand.
Responsible leadership is another important concept in hospitality sector that may apply
in context of Hyatt Regency. It plays vital role in chosen company along with private, public and
third sector institutions (Mishra and Schmidt, 2018). It can be said that increasing complexity
and dynamic of daily ventures, a varied lifestyles and differing legal regulations make activity of
leading accountability in a globalizing world more complex, difficult and uncertain. In addition
to this, responsible leadership is the key component that may prevent firm from all complexities
and major challenges in effective manner. Leadership position at company find themselves
efficiently facing demand to assume accountability, not only toward stakeholders but also
towards economy, community & environment.
Accountable leadership implication in regard to workers, provides many benefits to Hyatt
Regency as it helps improve performance and increase productivity level of candidates. It
enables leaders to focus on considering staff needs and supporting them accordingly. Training is

in form of workers need may fulfil via responsible leadership as it include in list of emerging
trends in leadership.It helps boost performance and morale among people. It contributes solving
staff issues and creating a positive work culture or environment where workers prefer to perform
for long.
Accountable leadership term drive towards leaders practices, behaviour and actions
conduct in work area in context of employees and other stakeholders (The Modern World
Context for Responsible Leadership, 2017). For example, a leader is responsible to lead their
team without making any differentiation among applicants. It helps to boost morale and build
trust worthy relationship between management & candidates. As administration of corporation's
interactions with society responsible leadership aimed at considering varied stakeholders
concerns like workers and contributing to several bottom lines of environmental, social and
economic performance. One of the important component of responsible leadership is having
competence to make informed ethical decision about current rules & principles. It provides
benefits to Hyatt Regency and its workers as well in term of building strong bond between them.
Especially when managing international venture operations, where leaders may face a diversity
of terms, policies, laws and rules, have to engage with multiple cultural norms (Waldman,
Siegel and Stahl, 2020).
Effective communication is another key element of responsible leadership that may drive
the attention of Hyatt Regency leader to conduct effective interaction practices with employees.
Accountable venture leader along with above activities also need to communicate appropriately
with stakeholders like workers, managers and customers. It enables them to flow essential
information without making any mistakes or miscommunication. By establishing communication
channels, a leader may do this activity and inform workers of hotel to get ready for change and
other things that happen in company.
3- Examining how CSR delivers advantages to organization and wider community incorporating
hospitality sector, civil society and government
CSR benefits in context of Hyatt Regency-
Corporate social responsibility (CSR) is defined as management concept whereby firms
incorporate environmental and social concerns in their ventures interactions and operations with
their key stakeholders. In term of business self-regulation, the aim of this concept is to make
companies being socially responsible, which is quite important and beneficial for them (Latif,

Pérez and Sahibzada, 2020). CSR delivers a lot of advantages to Hyatt Regency, London. For
example, it drives attention of company towards considering environmental issues, affect of land,
water and air pollution upon human life. By focusing all these things, firm take green initiatives
in form of using power saving lights that deliver benefits to its venture in term of retaining
potential guest and gaining attention of new which in return help maximize customer base and
profitability of company. Hyatt Regency just like other companies in hospitality sector face
varied environmental challenges depending on building form, age, local infrastructure and
layout.
Because of these things, it may utilize energy audits to determine and then prioritize
property particular project to improve performance. By replacing normal lights to energy
efficient lighting, company may take initiative to prevent environment from harmful factors.
Through its hotels, hotel have installed these types of lights and examine feasibility as well as
impact of their installation throughout portfolio. Furthermore, organization, may not limit to this
CSR practice but also focus on exploring new opportunities to leverage advanced lighting
technologies which enables it to save light. This type of corporate social responsibility activity
deliver benefit to Hyatt Regency, London in term of building highly influencing brand image in
overall sector.
CSR benefits in regard to community incorporating hospitality sector-
Not only firms, corporate social responsibility benefits entire hospitality industry as well.
For example, by taking initiatives to reduce carbon foot print, decrease the impact of land
pollution upon environment and developing more initiative that benefit society, companies has
benefited sector in term of increasing business sustainability and increasing their profitability.
Hotels by engaging in CSR concept not only beneficial for environment but also obtain the tag of
an accountable brand (Lubis, 2018). Through getting this type of label, firms like Hyatt Regency
gain attention of those customers that are seeking to purchase product and consider offers of
sustainable companies that are taking initiatives in context of social, environment and economic
benefits. It allows hospitality sector to grow even better than the other industries and permit to be
competitive in the world by holding the top position Corporate social responsibility term
encompasses varied activities and practices. For instance, employment opportunities offer by
hospitality industry is included in CSR initiative, which may benefit sector in term of obtaining

skilled and talented applicants that contribute gaining competitive edge and enhanced financial
performance of overall sector.
CSR benefits in context of government and civil society-
Corporate social responsibility in term of self-regulating business model along with
hospitality sector and Hyatt Regency also deliver benefits to government in the UK. CSR
practice that companies conduct directly benefited local or national authority. For example, by
providing job opportunities to local people, firms may help to reduce some burden from
government in term of reducing rate to unemployment expected to reduce by authorities. It helps
to improve living standard of individual person and make them able to purchase those products
that they never buy due to poverty and enough money.
Furthermore, due to varied factors land, air and water pollution has increased.
Government wants to reduce overall negative impact of these forces upon the human and animal
life. CSR may work effectively in context of this concern as it drive firms practices towards
sustainable business activities, which is quite important to consider and implement as well for
each brand. For example, by using recyclable materials for food packaging purpose, many
companies has taken initiative to reduce land pollution that also low some burden upon
government.
Corporate social responsibility is a wide term that define how an organization is operated
to enhance their community or civil society. For example, due to COVID-19 many firms while
operating in hospitality and other sectors take their initiative to overcome negative impact of
pandemic upon poor people. They donate money and provide free food services to local people,
which bring a lot of benefits to society in term of making that period bit easier for individual
person. As it help them to survive during pandemic that is essential because many people die
because of hunger and lack of health care treatment. Moreover, employment offers also play vital
role in context of civil society. A lot of people loss their jobs during coronavirus that affect living
standard. At that time by providing work from home chances, many firms take their initiative to
make this complex time better for people in term of making them able to survive and earn
money. The above activities not only offer a broad range of benefits to a firm and sector, but also
supports to well-being of society.

4- Evaluating Hyatt Regency social media practices & implication for better consumer
satisfaction as well as experiences
Social media is a set of mutual and interactive internet based applications, it makes
person or a company able to create content and post through varied channels. In the world of
business, each firm has conducted their social media practices to several benefits like gain
attention of international customers. Hyatt Regency, London falls under category of leading
hotels in the United Kingdom. It conducts its social media practice in form of promoting
business and accommodation services as well as food & beverage products, which it especially
designed by considering health concern and needs of guests. Organization creates a social media
account or page upon the most influencing and trending application such as Twitter, where it has
more than 7.4K followers. The reason for conducting this practice is to interact with all the
potential guest more closely and generate awareness about brand all over the world, which is
quite beneficial in form of increasing customer base and profits margin.
This practice is important because in recent time instead of communicating offline,
people are now prefer to communicate online by using varied social media platforms as it is time
saving activity. It can evaluate that above social media practice of help firm to retain potential
guest for longer and attract new which is actually very important. Use of social media for
commercial and personal purpose is reached at the top. Through Twitter account, Hyatt Regency
effectively communicate with its target consumers and monitor change in market trend that help
while taking decision in context of improving services and business standard. Furthermore, in
term of social media practice, Hyatt Regency launch @HyattConcierge, Twitter first actual time
international hotel concierge service, apart from developing its business presence on Instagram,
Facebook, Pinterest, Google+ and YouTube (Bellini and Convert, 2017). It provides valuable
benefits to company in term of enhancing its venture progress. Furthermore, organization is
reinvested and push management for more personalized engagement with customers, via using
new mobile application and portal for target guests to share their top wish lists.
Company through their social media account posted varied pictures and videos that also
help to gain attention of travel lovers that seek to visit amazing holiday destinations and obtain
satisfactory accommodation services. It enables guest to visit social.hyatt.com on smart phones
or other electronic devices to view social photo hub that impact customer decision-making
process in positive manner. It helps traveller to seek inspiration from site for their further trip

after obtaining experiential filters. Organization through about social media practices permit
visitors to search images that help obtain information about its venture offers and services.
Hyatt Regency implications in context of better experience and satisfaction of guests-
It is really very essential for hospitality organizations to increase customers satisfactory
and experience level, because it helps maximize profits margin and allow to obtain many
benefits (Elsayed and Abed, 2018). Hyatt Regency take a lot of initiatives and implicate tactics
in context of better guest experience & satisfaction as well. In addition, company uses smart
phones to improve consumer experience even better than last few months. It has launched
revamped mobile application and site with many useful features which make a person able to
revisit brand's small screen concerns. Hotel has an app that permits iPhone users to find and
explore hotels utilizing location based technology, book new and consider existing bookings,
check in and out service and search deal & track point balances through Hyatt's guest loyalty
system and gold passport.
Hyatt mobile application is accessible on App store that work to provide better
experience and satisfactory services to consumers in term of booking while stay at home without
taking one step out from anywhere either home or office (HYATT LAUNCHES iPhone® APP TO
SIMPLIFY RESEARCH FOR CONSUMERS ON-THE-GO, 2021). It can be said that researching
travel options is time-consuming activity which many people do not prefer to conduct, especially
when they are on travel and need data quickly. Hyatt Regency play vital role in regard to this
situation, by offering free off cost services via its application as it offer a clean design with
intuitive flow to travellers. It helps individual traveller to get all most essential details about
reservation and other hotel services at fingertips which make their journey as seamless and easier
than possible. The implication of organization in form of mobile application for better consumer
experience and satisfaction effects profits margin and customer base of its venture in term of
increasing even better than its rivals.
Furthermore, the free app of Hyatt Regency is accessible through android and an app
store is also improved for offering better experience to each visitor. Organization has decided to
include more valuable features that included mobile website with roboticist feature which permit
people to search and then book a room, provide access beneficial offer and make new booking in
advance or during journey.

The above implications and attempts enhanced customer satisfactory level and provide
unforgeable experience to customers which they may share with others to influence them.
CONCLUSION
From above analysis, it has been concluded that by using transformational leadership
style organization's within hospitality sector has gained several advantages. It helped leaders to
managed diverse workforce in systematic and effective manner. Through this style, they have
successfully transform ineffective team into effective group, which is quite beneficial to do.
Furthermore, it has been identified that by conducting ethical practices at workplace, leader has
increased the performance of staff members. Responsible leadership term allowed them to
perform effectively and lead a team that contributed gaining competitive advantages and support
increasing profitability of companies that have managed their ventures within hospitality
industry. From above discussion, it has been analysed that corporate social responsibility has
provided or delivered varied benefits to hotel. It helped to built strong brand image in market and
gained attention of profitable investors that seeks to invest money in some well-known brand to
gain profits and provide so. Moreover, by summing up above discussion, it has been summarized
that social media practices in form of marketing increased satisfactory level of customers, which
is very essential to enhanced for company. Overall implications for better customer experience
maximized the profitability of venture and increased its consumer base even better than last few
months or years.

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