Emerging Trends in Hospitality Industry

Emerging trends in
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Leadership style used by Hotel...............................................................................................3
TASK 2............................................................................................................................................6
Organisational responsibilities and leadership leading towards competitive advantage........6
TASK 3............................................................................................................................................8
Corporate Social Responsibility and its benefits to hotel.......................................................8
TASK 4..........................................................................................................................................10
Benefits as well as risks of Social Media to Hotel...............................................................10
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14

INTRODUCTION
Hospitality industry these days include a number of categories which provide services such
as food and beverages, lodging, theme parks, event planning, transportation, travelling, cruise
line, airlines and some additional fields of tourism industry as well. Just like every other industry
hospitality industry is also emerging with new growing trends in the market. In order to fulfil the
changing needs and preferences of customers the management of hospitality industry requires to
update its practices and policies (Boella and Goss-Turner, 2019). The following report contains
the emerging practises in field of hospitality sector. Discussions are made on various leadership
style and also the most appropriate one for the hospitality sector. Various roles and
responsibilities of leader in leading a business to facilitate competitive advantage has been
discussed. Evaluation of corporate social responsibility and the benefits and organisation gets
from it has been discussed. The major focus on social media these days and benefits as well as
risks related to it for a business in hospitality industry has also been marked. In Context to this
report hotel Hilton London have been considered. Hilton Hotels as well as resorts are one of the
biggest brand of hotel in the world. They look after both businesses as a less travel leisure’s in
major city around the world. It was first started in Texas and now the chains have spread
worldwide. In London Hilton is situated on Park Lane. It is 331 feet tall 28 storeyed building
with 453 rooms and also a Michelin starred restaurant. In the following report emerging trends in
hospitality sector and their effects on hotel Hilton London will be discussed.
TASK 1
Leadership style used by Hotel
Leadership refers to a quality in a leader to influence all its followers manage their
education, training and experience in order to maintain maximum productivity in an
organisation. Leadership is an essential quality required in both leaders as well as managers in an
organisation. Adopting a specific leadership style will help to attain the confidence of
subordinates and make them work more effectively and productively. Job satisfaction is an
important factor to be developed in every industry. Managers in hospitality industry provide
different kind of motivators to the employs working under them in order to attain job satisfaction
from them (Pirani and Arafat, 2016). Following is the discussion of type of leadership style
followed by Hilton hotel London and the benefits that Hotel receives from this leadership style:

AUTOCRATIC LEADERSHIP
Hilton hotel London follows autocratic leadership style because it is seen that there are a
number of dynamic changes and demands which hotels need to fulfil. Autocratic leadership style
is the style in which a leader has all the powers of decision-making and control. Very little input
is taken by other group members in this leadership style. However, advices from followers are
really accepted in this leadership style. This leadership style has absolute control over a group.
There are a number of benefits of this leadership style such as decision making in this leadership
style does not take much time and can be done quickly. It is very important for stressed filled
situations. This leadership style helps in developing a clear chain of command without any
conflicts. It is very important for organisation where a clear and firm authorisation and direction
is needed for the employees (Huang and et. al., 2016).
Managers in hospitality industry provide their employees with different kind of
motivators in order to improve their job satisfaction. It is an important tool for a leadership style
to create job satisfaction among workers so that achievement of organizational goals could be
performed easily.
Benefits of leadership style to Hotel Hilton
 Quick decision-making: Autocratic leadership style for Hilton Hotel London have
established fewer levels of administration that are responsible for making decisions. It helps
organisation to solve the queries as well as problems of customers as soon as possible.
However, they take feedback from all the level of management but the decision at the end is
on the hand of leaders. It helps because only one person is responsible to take all decisions
however, they consider ideas of others as well but they do not need to argue or explain
themselves to someone before taking a decision. All the pros and cons of taking a decision in
hotel Hilton is done by the manager itself. it helps them to take quick and smart decisions.
 Improves communication: there is effective communication followed in hotel Hilton London
due to autocratic leadership style. Everyone in the organization knows where are the orders
coming from and who is command do they need to follow. When there is multiple level of
leadership in an organization it makes flow of command difficult within the business. In
other leadership style there are chances of tampering the orders when discussed and passed
on at various levels. In autocratic leadership style this issue can be eliminated because all the
commands go straight from leads to the workers and there is no middle party involved in it.