Emerging Trends in the Hospitality Industry

Emerging Trends in the
Hospitality Industry

TABLE OF CONTENT
INTRODUCTION...............................................................................................................................3
MAIN BODY......................................................................................................................................4
1. Analysing various leadership styles in the context of hospitality firms along with examples
....................................................................................................................................................4
2. Critically evaluating the concept of organisation responsibility and responsible leadership
being two important concepts, application of each....................................................................6
3. Critically examining how CSR benefits to company’s operations and community..............9
4. Evaluating social media practices and implications for customer satisfaction and experiences
..................................................................................................................................................11
CONCLUSION.................................................................................................................................13
REFERENCES..................................................................................................................................15

INTRODUCTION
Global hospitality industry is worth over 570 billion$ with vast transforming technology
standards evolving innovation and competent functional growth in recent periods. COVID- 19
pendemic has also globally shaped hospitality sector services, with high focus on hugiene and
sanitation as latest customers requirments. For this report, Hiton has been taken in hospitality
sector, is one of the best brand in hospitality industry operating with best five star amenities,
facilities for guests aiming towards innovation in accomodations. The report will be conducting
research on leadership theories widely essential for creating dynamic performance growth,
analysis of best style for best performance growth towards new determining pace. Further,
evaluation of organisation development and responsible leadership undertake within hospitality
sector will be done. b Research will further explore implications of CSR in business development
within hospitality sector benefits and importance in industry, government and civil society. Study
will further researchfocus on social media practices in digital marketing scenarios, new informative
implications for better customer satisfaction experiencing best informative technical efficacy
competitively.
MAIN BODY
1. Analysing various leadership styles in the context of hospitality firms along with examples
Leadership in hospitality industrys been innovatively expanding within recent time where
increased responsibility for employees, diversity within workforce and concerns within goodwill
evolves as best leadership styles. Diverese prefrences among customers in hospitality industry
evolvs towards best leadership styles aspects, where new scale corporate culture brings on longer
time frame strength. New trends such as customised room facilities, high focus on sanitation and
hygiene requirments are shaping leadership requirments within hospitality sector. s (Sipe and
Testa, 2020). Leder at Hilton work with aim to create technical growth within vision for strategic
change in training structure of eployees, empower them for strategic diversity and for enhanced
competent scale productive growth. There are varied range of leadership styles which can be
adhered for keeping up innovation and effective scale marketing within untapped customer market
horizons. Some of the leadership styles can be analysed as follows. Transformational leadership: This theory can be understood as one of the most effective
aspect, where motivation and intellectual stimulation motivates individuals for generating
diversified growth. Transformational leadership has four essential elements which in turn
includes idealized influence, inspirational motivation, intellectual stimulation and

individual consideration for best performances. By using this approach leader is able to
generate wide scale motivation among employees and develop stringent innovation for
longer scale productive market competitiveness. Working initiatives, integrity within
decisions enable leaders to take best dynamic decisions pertaining as per competitive
hospitality industry. Autocratic leadership style: This style can be analysed as one of the characteristic where
leader dictates policies and procedures for achieving goals in directive format with high
control. In order to evaluate this theory it can be analysed that, leader has full control of
team and works with major decision powers under self, giving less or negligible autonomy
among members. This leadership style brings low motivation among employees, which
demoralises teammates to take active part in team working decisions. Thus it can be
understood autocratic leadership style hinders work growth synergies and competencies
factors for larger productive outputs. It decreases any space for innovation in services by
employees to implement wide scale growth brainstorming synergies within business goals.
i Transactional leadership: It can be understood as process by which leader is able to bring
about desired actions from other employees within teams, enabling certain motivation
factors such as rewards and financial incentives. Transactional leadership implements focus
on specific tasks and usage of varied range of specific motivation for competent scale. The
usage of transactional leadership facilitates empowerment of profound work growth ideas
actively, where Hilton aims to bring on best customer’s services catering on wider scale
goals. It also enhances competitive marketing surge actively by catering on keen market
evolving constant growth pace, new keen competencies within global hospitality sector .
Implementation of transformational leadership
Hilton by using transformational leadership aims to keep up with diversity benchmarks in
services, wide scale keen efficacy in leveraging scenarios where hospitality sector aims to evolve
with best growth benchmarks. Hospitality industry seeks for best work growth scenarios among
customer’s target market within new evolving domains in market arenas which enhances
motivation standards profoundly (Shulga, 2020).
 Hilton leaders by adopting innovation, vision, inspiration, communication aspects
competitively under productive focus aims to keep up with competent scale work growth
domains. Transformation leadership also enables motivation to seek in at workforce by
giving them productive ideas platforms, informatively expand towards new vision goals..
Multi culture factors emerging within hospitality sector brings on wider scale demand for

leaders to be efficient on best work goal benchmarks and dynamic in all operations. This
can be analysed as Hilton, with best hospitality services among customers have been
actively determining to bring on best work goals.
 Transformational leadership provides encouragement, recognition at work goals and
integrity in performance scenarios where it gives positive work push within new ideas.
Hilton leaders by working towards inspirational work growth ideas will be able to evolve
on competitive scale efficacy, to serve people with best hospitality standards. The leaders at
Hilton by adopting transformational leadership will be able to increase sustainably
hospitality services, trending within global market horizons.
 Transformational leadership brings on professional promotion imperatively among
working operations in corporate sectors of hospitality companies, where bringing in
seamless technology plays essential role. Delivering innovation profoundly on varied
domains gives informative push to motivation scenarios, seek in best working operations.
(Vargas-Sevalle, Karam and Spector, 2020). Coordination mechanism is also functionally
grown within competent scenarios by adhering to transformational work goals operatively
towards wider scale vision. example of transformational leadership: Amazon leader Jeff
Bezos is one of the best transformational leader whose corporate work growth vision has
been actively shaping brand goodwill profoundly. Also usage of transformational leadership
has been practically giving positive motivation to workforce for delivering new services on
best competitive levels.
 Hilton leaders by implementing transformational leadership will be able to give positive
work culture push, leverage new scale potentialities and also delivering competent scale
wider growth. Examples of transformational leadership can be analysed as, for strategic
vision change in customer’s services at Hilton, leader has to actively inspire change among
workforce. This also brings on demand for leader to deliver the best potentialities in
hospitality industry standards where Hilton leaders have been functionally evolving
towards new work horizons. (Nguyen, Haar and Smollan, 2020).
The above specified aspects have in depth analysed that transformational leaders have profound
role to deliver best hospitality services, where Hilton as one of the best brand has been actively
evolving. Also brand has been leading change in sustainable corporate paradigms by best resource
planning, idealising productive goodwill in longer time frame.
Democratic leadership:
This leadership style is one of the most effective practice for alowing equal participation in

working decisions within teams, empowering motivation among employees. Democratic leaders
bring on brainstorming sessions paticipatively among wokforce, empower long term chnages
actively with new zeal . Hilton leaders by practicing participattve leadership will be able to
motivate long term productive chnage among corporate scenarios, where innovative ideas are
divesely appreciated. Increased staff productivity and high efficiency morale generates corporate
strength in business development goals, where participitative leadership enhnces strengths in team
corporation.
2. Critically evaluating the concept of organisation responsibility and responsible leadership being
two important concepts, application of each
The organisation responsibility and responsible leadership, both have been found as most
important concepts within hospitality sector,global domains where Hilton has varied scale aspects
to be focused on. It can be practically analysed that Hilton leaders and top management has
specific productive scope to evolve on sustainability factors, ethical functions and evolve towards
productive diversity. In detail evaluation of both will enable Hilton to generate wide productive
scale corporte strengthsynergies and to generate new revenue strength, brand goodwill. (Tciftci and
Erkanli, 2020)
Evaluation of organisation responsibility:
Organisation responsibility can be understood as specific actions and policies that take into
account stakeholder expectations pertaining focus towards evolving economic, social
environmental performance. Responsibility factor builds in strengthened working vision, morale
commitment domains and to create best work growth benchmarks within application of strategic
scenarios. Organisation responsibility profoundly creates obligation to carry out duties and achieve
competitive goals within assigned tasks, for effective performance diversity. Hilton as one of the
best growing hospitality company aims to focus on organisation responsibility factors and
stakeholder’s welfare. Creative work growth towards competent scale diversity paradigms generate
best company responsibility metrics, Hilton services aims to evolve on. Organisation
responsibility demands strategic growth of best investments in various arenas of performance work
goals where corporate fundamental evolution plays essential role. Market Forces and government
professional managers, growth of trade unions and public domains are some of the aspects where
organisation responsibility is correlated. (11 Latest Hotel Industry Trends to Focus on for your
Hotel’s Growth, 2020).
Evaluation of responsible leadership:
Responsible leadership is related with creation of excellence, hard work vision to be

achieved among team members, and to deliver high quality strength goalswith best responsibility
standards. Hilton hotel being one of the best brand in global hospitality industry demands
leadership to be strong, dynamic and diversified for taking best decisions Hilton to reach on best
leadership style working scenarios aims to innovatively bring on competent scale efficiency,
motivate and train employees towards best services. Ethically also Hilton has been adhering to
best policies for building working growth domains in teams, keenly work towards quest operating
goals actively. Elements within responsible leadership can be analysed based on various factors
which are as follows:. Stakeholder inclusion: Safeguarding trust and positive work culture creates work goal
inclusion among decisions, creates fostering inclusive environment where diverse
individuals can be determined. Stakeholders inclusion also brings on Hilton hotel leaders to
hold best working parameters innovatively and generate the best operative expansion into
untapped customers target market. Emotion and intuition: Unlocking commitment and creativity by being committed to
diversity generates motivation within working scenarios, delivers wider scale goals actively
which creates profound stability. Mission and purpose: Advancing common goals by inspiring shared vision and
sustainable goals in longer competitive work culture, which generates responsible
leadership. Technology and innovation: Creating new company working value by using the best
technical work growth platforms, enables emerging new trends to be reached on, where
Hilton hotel leaders have wide scope (2021 Top Hospitality Industry Trends, 2020).
 Intellect and insight: Finding ever improving paths to success by embracing new
knowledgeable working goals, and insights of leaders create technical innovation
profoundly.
Implications for private, public and third sector institutions
Organisation responsibility has varied implications within public, private and third sector
companies (voluntary firms) which can be analysed based on varied work growth horizons. With
dynamic business profound work diversity concept of organisation development being actively
evolving on within global working standards competently. Implications of organisation responsibility in public company: Corporate public
organisations have organisation responsibility to frame best strategies in ethical

performance aspects, keeping in mind shareholders. The working accountability towards
shareholders externally, plays crucial role for bringing on revenue growth in generating
advanced scale performance rise towards competent scale operative goals (Chon and Hao,
2020). Implications of organisation responsibility in private company: Private companies have to
evolve on sustainable corporate responsibility parameters, where implication of strategic
investments are worked on. This also brings on implication of organisation responsibility
aspects where employees safety standards and wider scale stakeholders accountability plays
essential role.
 Implications of organisation responsibility in voluntary companies: Main function
comprises of concrete new fundamental rights for freedom of association within project,
programmes to grant in aid. Voluntary companies need to hold the best strategies framed for
best ethical standards of services, catering within wider scale competitive market standards.
Responsible leadership plays wide crucial role for bringing dynamic working innovation
actively within company’s operations, functional varied new competent scale operations creatively.
Leadership also evocatively generates profound motivation among new work growth
competencies, to emerge on larger scale determinants for corporate goodwill evolving towards
vision and new scale advanced profitability (QiuDooley and Xie, 2020). Implications of responsible leadership in public company: Leadership in public company
demands leader to hold expertise in societal progress and sustainable development, art of
motivating for empowering employees. Leaders at public companies have to work with
vision of sustainable performance benchmarks, for generating strengthened productive
diversity in formation of competitive goodwill. Implications of responsible leadership in private company: Leaders at private companies
need to work with accountability aspects towards workforce, technically bring on
productive wide scale competencies actively. Implication of responsible leadership also
enable private companies for generating wider ideas informatively, ethically be advanced
towards social work standards
 Implications of responsible leadership in voluntary company: Leaders at voluntary
companies need to evolve on bringing discrimination free services, while leading change at
companies. British Red Cross is one of the best voluntary company developing dynamic
change into structure, by keeping up with best services based on creative work goal
efficacy.
The above factors of organisation responsibility and responsible leadership will enable Hilton to
bring on best work growth diversity in hospitality services as demanded among customers. Also

there has been keen fundamental push analysed among corporate leadership for business
innovation scale, connecting new profound work growth domains towards best horizons actively.
3. Critically examining how CSR benefits to company’s operations and community
Corporate social responsibility is self regulating business model that helps company services to
develop socially accounablity towards stakeolders, public in general by practising social standards.
CSRhas been emerging as one of the most crucial factor transforming hospitality sector standards
widely on longer time frame work goals, where Hilton aims to reach on best CSR Factors.
Hospitality industry has been transforming towards competent scale performance working goals for
best strategic evolution within departments. Hilton aims to profoundly grow towards dynamic
operational services by incorporating CSR. Short and long term goals generate stronger presence
within CSR conducting work diversity aspects, to enhance brand goodwill. Hilton as one of the
best responsible hospitality brand aims to widely spread towards new scale corporate social
responsibility factors emerging towards wider revenue profitability aspects. The long-term success
of tourism companies depends on the ability to address varied community needs on diverse
platforms for generating stronger brand value.Alleviate greenhouse production, guide sustainable
tourism with sustainable resources and practicing corporate social responsibility practices on
longer time frame. It also comes in as hospitality CSR factor, to deliver best customers satisfaction
services, sustainable ethics and new surging pace within competencies for strategic varied growth
(Tercero, 2020).
Benefits of implementing CSR can be analysed based on varied aspects which can be discussed as
follows: Reducing operating costs and enhanced brand image: CSR effectively reduces operative
cost by generating new scale growth work horizons where this enhances competitive brand
goodwill. This factor enables to evaluate wide range of cost effective techniques, where
reduced operating costs with cost effective techniques generates the best customer target
market reach actively. By reducing operating costs there is demand for sustainable
services to be provided among customers, Hilton will be able to enduce CSR for longer
scale productivity. Solar pannels implementation is one example, by whcih wide scale
sustainable power can be generated in cost effective manner and also enhance goodwill
within society. Responsible consumerism, brand loyalty with quality services: CSR also enables
responsible consumerism among market, by evolving on best eco friendly s where quality
services plays crucial role. It can be analysed as one of the most essential domain where

brand loyalty is specifically evolved by keeping up with CSR . Customers today look for
sustainable hospitality services where they can contribute some towards environment,
which is essential scope for Hilton hotel to reach towards dynamic working operations. Increased ability to attract and retain employees: CSR by enabling new meaningful
corporate volunteer program will be able to evolve on enhanced job satisfaction and
decreased turnover in workforce. This is essential for corporate strength, by which higher
working innovation factors actively exert departments and to deliver the best skills. .
Increased ability to attract best talented young minds is also benefit from CSR, which
enables competency factors to actively multiply its presence within departments. With
wide scale CSR activities, workforce is strongly motivated to perform better new
innovative ideas towards productive strength. Vision oriented goas towards eco friendly
practices actively build best potential market structure (Lock and Seele, 2016).
 Improved relations with regulations on international standards: Hilton by emerging on
new ethical, legal, commercial and public expectations will be able to evolve on t external
stakeholders goodwill.. Being socially responsible in services delivery enables compliance
of strategic collaboration, also generates stronger international presence within internatonal
business goals. Globally social responsibility enables new competent scale work growth
domains, to emerge on profound sustainable working goals, CSR factors bring on improved
brand image with corporate intrernational business partners, where providing corporate
sustainable eco friendly practices fuel in growth.
Sustainable tourism focuses on culture diversity aspects for conducting new advanced
domains in mass hospitality industry , where Hilton aim to evolve towards dynamic competitive
approaches, industry goals and civil society. Purpose of CSR is to give back community wide range
of services, taking part in philanthropic causes positively and forevolving towards positive work
culture scenarios informatively. Hilton by conducting CSR has been professionally evolving on
corporate work domains, where optimistic socials services factors productivly generate towards
accountability goals within internal and external stakeholders
CSR incorporating benefits for hospitality industry, government, and civil society
Hilton by incorporating CSR benefits in hospitality services will be able to serve the best
benefits for hospitality industry standards for keeping up with new ethical sustainable benchmarks
profitability. CSR also generates accountability in business standards towards longer term revenue
growth and productively conducting services catering to customer’s market. Hilton seeks to
operate sustainable strategies with usage of eco-friendly products reducing consumption of best
natural resources for generating best corporate goodwill. Fostering inclusive growth by enabling

stakeholder’s resources to build capacity aspects and keep up with functional scale positive social
impact. Hilton aims to generate CSR factors for competitive goodwill in civil society
determinants, operatively expand towards new ethical strategies (5 Corporate Social Responsibility
Trends To Follow In 2020, 2020).
CSR environment friendly strategies has given push economically to carbon free aspects,
where recent goals are focused on to reduce energy consumption by 20 percent. Waste management
and CO2 emissions should be reduced within services for reaching competent scale evolution
aspects. Bringing on best surging advanced sustainable resources has been identified as also
another key factor.
Thus it can be understood that CSR incorporates productive yielding synergies to be grown
in varied resourceful phenomenon’s, for keeping up with longer scale productive diversion. Hilton
by evolving on CSR principles such as safety, health and sustainable ethical performance work
goal scenarios will be able to proceed with best hospitality services.
4. Evaluating social media practices and implications for customer satisfaction and experiences
The dynamic evolving competitive hospitality sector brings on varied demand for social
media marketing standards effectively, raising on competent levels within digital working
platforms and implement best customer’s satisfaction. Hilton managers within top management
have top priorities to bring in personalised approaches for effective marketing, remaining
competitivtowards vision oriented growth.
Hilton focuses on delivering best customers services within digital platforms for effective
bookings, wide scale marketing towards new social media benchmarks (How Hilton Transforms
Hospitality in the Digital Age, 2021). There are best resource planning implemented in recent time
periods for digital social media development, on which Hilton aims to keep up best work growth
criteria’s competitively. Focus is on platforms integration for building digital marketing strategies
effectively and to rise up functional determining pace into new vision oriented domains.
Connecting customers on digital journey inreal time decisions have been found to be most essential
aspect of social media practices, forproductive engagement and keen revenue growth within
targets.
 Hyper personalized emails are used by Hilton for aiming towards best customers engaging
services and to raise up productive wide scale information standards, leveraging social
media interaction. Facebook as one of the most used social media platform is used for

socializing with customers, creating profile and live advertisements to deliver best work
growth benchmarks. Hilton hotel uses Facebook for optimum fundamental scale social
media platforms, where best customer’s satisfaction parameters are widely focused on
recently. In orderv to be competitively strong facebook tool is most effective social media
tool used by company for best technical fundamnetal growth. It enables to reach untapped
customer markets.
 YouTube is also another social media platform where hospitality services of Hilton are
promoted, where capturing and publishing best customer’s services are focused on. It
enables best marketing parameters strategies for fundamental scale diversity yielding varied
reviews on longer scale growth (7 Social Media Marketing Tips to Promote Your Hotel,
2020). Hilton uses YouTube to serve customers around globe withflexible platforms having
best abilities, connecting towards best innovation business criteria’s. YouTube channels
captures best varied technical working operations informatively, generates work growth
benchmarks and actively innovate with competitive benchmarks of goodwill.
 Twitter is used by Hilton as one of the most dynamic social media tool usedwithin
widespread target customer market horizons, functionally evolve on best work domains by
interactive tweets among marketing business goals. This has been found to be also
primitively one of the most essential platform in hospitality industry, where innovation and
diversity horizons are vastly demanded. Twitter plays crucial role for generating social
working operations at marketing standards by reaching out to global phenomenon’s
imperatively.
 Instagram hashtags are on wide trend in digital marketing aspects where this enables
marketing for competent efficacy goals evolution, informative varied goals and also to
expand into untapped customers market arenas. This has been found to attract large
customers base socially, within digital networks and to evolve as best hospitality company
in competitive hospitality sector . (Aydin, Uray and Silahtaroglu, 2021).
The above discussed social media practices on social media plays essential role in customers
purchasing decisions, by adhering to best customer’s services marketing aspects. Social media
platforms used by Hilton enables to offer best digital expertise globall, implement best change
management deliverycompetent scale goals informatively. Social media platforms have been found
to hold competence scope for wider scale growth, also towards latest working innovation towards
vision oriented goals.
Implications for better customer satisfaction and experiences Ensuring highly clean hygienic hospitality services: New hygienic hospitality services
should be adhered to evolve on with best cleanliness scenarios effectively and to evolve on

customisation. This plays strong essential role in competitive business world where recent
demand for generating new innovative work growth goal focusing towards innovative
work pace. Hilton by keeping up with best customer satisfaction experiences will be able
to evolve on best work growth operations actively, indulge in corporate strength hospitality
services effectively. Improving online services delivery with focus on personalised experience: Online
services delivery has focus for personalised experiences towards customer’s goodwill
aspects, where digital marketing is essential. Personal interaction among social media
platforms has specific role to play in leveraging wider scale operative efficacy. Hilton
aims to imperatively work on performance based growth operations on online services by
enabling quick online booking options for all customers (Thirumaran, Jang and Wood,
2021).
 Determining improved satisfaction upgraded systems: Automatic digital upgraded systems
plays essential role for generating best satisfactory upgraded systems competently, where
Hilton has wide scope. New innovative business world demands hospitality sevices to
competency evolve to raise up hospitality standards on digital networks. e Best trained
employees should be employed to serve customers , best performance operative working
goals, for keeping up resource utilisation effectively.
CONCLUSION
Emerging trends such as sustainable tourism, high scale customised services within rooms
and amenities have shaped hospitality industry widely. Hilton hotel being top premium leading
brand aims to has been progress towards new competitive business services, also expanding on
untapped target customers. The report has concluded various leadership aspects shaping
hospitality industry where Hilton leaders uses transformational and democratic leadership theories.
h Further study has concluded organisation responsibility, leadership responsibility to be two most
essential aspects where private, public and voluntary sectors are heading. Reserach has also
concluded that private firms need to be accountable towards shareholders by being transparent,
public firms need have role to be ethical. Voluntary firms should focus on new evolved aspects
towards varied sustainable practices of incorporating CSR, usinge best working ideologies. The
research further concluded Hilton aims to keep best CSR strategies, sustainable development for
strong brand value and transforming business services ecologically. Also study has analysed
Hilton as one of the best hospitality company aims to bring on wide scale digital platforms
marketing by being optimum towards social tools such as Facebook, Youtube for best customer’s
satisfaction.

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