Emerging Trends in the Hospitality Industry

This document discusses the emerging trends in the hospitality industry and their impact on hospitality management. It covers topics such as leadership styles, organizational responsibilities, corporate social responsibility, and more.

Emerging Trends in the
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
LEADERSHIP STYLES.................................................................................................................3
ORGANISATIONAL RESPONSIBILITIES..................................................................................6
Responsible leadership................................................................................................................7
CORPORATE SOCIAL RESPONSIBILITY.................................................................................8
Benefits of CSR:..........................................................................................................................9
SOCIAL MEDIA PRACTICES....................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Entire report deals with the Hospitality Management. Emerging trends in hospitality
management is said to be one of the major aspects that is taking place at regular intervals of time.
Hospitality industry is said to be one of the major industry and the economy generating one. The
different sectors that deals with the hospitality management are set to be related with the factor
that happened regularly along with the customer satisfaction and the emerging services.
Hospitality industry is said to be mostly dependent upon the customer satisfaction and the
services they enter to their customers and therefore that growth prospect determine the ability of
customers that reach their potential and they give their services to them (Kim and Jeong, 2018).
The entire report deals with the different trends as well as the prospects of Hospitality
Management. These help to understand the most of Hospitality Management and its trends that
deal with. The workforce and the organisation is said to be one of the major boon and will have
to be managed in the way they are to be. The different sections of the report will explain and
bring forth aspects that are related to the customer centric approach. The company that is
regarded in this prospectus is one of the best hospitality management companies which is table
organisation. The entire report depicts the format as well as their liabilities that are employed
upon dealing with the aspects that are related to customers. Every aspect will highlight their
struggle as well as their hustle in implementing things that are required for its growth.
LEADERSHIP STYLES
Organizational leadership is responsible for leading organizational employee work forces such
that they are able to collaborate their working process, such that company can achieve high level
of work productivity and also can increase the chances of achieving organizational targets.
Following are different styles of leadership which is being used within the hospitality industry.
Autocratic Leadership- It is an leadership style in all the decision-making within the
organization is being done by the organizational leadership and the employee workforces only
has to follow the instructions which is being provided to them (Matira and Awolusi, 2020). This
is an effective method through which organizational leadership can ensure that activities are
being done as per developed plan and because of which chances of goal achievement are being
increased. It is an efficient method but it tend to make negative impact upon employee's
engagement within the organizational activities. This happens because they only have to follow

the instructions which is being provided to them because of which their problem solving skill is
reduced. Also, at the same time autocratic leadership also tend to make a negative impact upon
employee's loyalty toward the company because of which it would not be appropriate for Table-
Table due to the fact that company provide hospitality services to customers and if the problem
solving time of employees is low them if will affect customer's experience with the company.
Democratic Leadership- It is an type of leadership style in which organizational leadership tend
to involve the employees in the decision-making process through which it can make sure that
employees are able to showcase their issues which they are having within the organization
(Araslı and Arıcı, 2019). It is an effective way through which leadership can identify the
problems which the employees are having, it is necessary because employees are responsible to
implementing the organizational strategies on the ground level and by resolving the issues of
employees (Becken, 2020). Leadership can ensure that e mplo0yee's level of engagement with
the organizational activities is being increased which will also increase their loyalty towards the
company. However, the final decision is being made by the leadership only through which it can
ensure that no biased decision is being made and an equilibrium state is being achieved among
employees.
Laissez-faire Leadership- It is a leadership style in which less amount of monitoring of the
employees is being done by the leadership and tend to motivate employees to take appropriate
steps which they assume is best for overcoming a particular organizational situation. This is an
efficient way through which the leadership ensure the problem solving skill of the employee's is
increased and with the company is able to achieve high level of work productivity (Munir and
Iqbal, 2018). This leadership style is effective but since employee take decision as per their
requirements because of which unsynchronized working within different departments can be
identified. Therefore, this leadership style can only be implemented on the employees are higher
position within the organization because they are able to identify the organizational work
requirements and can implement improvisations in their working strategy accordingly.
Transformational Leadership- Transformational leadership is an type of organizational
leadership in which the organizational leadership trend to showcase the target which can easily
be achieved by the employees. This will increase their engagement and confidence to achieve
even more complex targets through which they can achieve a improved position within the
company (Elbaz and Haddoud, 2017). Therefore, through this integrated approach of increasing

work complexity leadership tend to keep pushing the employee's work productivity by which
overall working capability of the company can be increased. This leadership style will be highly
effective for the Table-Table because by improving the employee's working capability company
can ensure that it is able to improve the customer's experience with the company and will
increase customer's loyalty towards the company. Transformational leadership is also very
effective because employees are able to improve their performance within the organization for
achieving a higher organizational position by which it can ensure that it is able to achieve desired
organizational target.
Strategic Leadership- This is a type of leadership in which the organizational leadership tend to
concentrate its working within the current work procedure and the developed strategy. Through
this it tends to ensure that current organizational operations which are done by the employee
workforces are being happening as per the developed strategy. Through which it tends to ensure
that employees are collaborating their working process as per the organizational requirements by
which chances of goal achievement can be increased. Since high level of work productivity is
being achieved in this type of leadership but also at the same time leadership also has to ensure
that the developed working strategy is being developed in such a way that employee's legislation
are being followed. Also, at the same time it has to ensure that company is able to work as per
the organizational requirements and due to which leadership has to improvise its working as per
the requirements while maintaining the scheduled working within the company.
Used by company- Strategic leadership style is being used by the organizations like Table-Table
because company tend to ensure that it is able to achieve higher organizational working process
through which chances of goal achievement can be increased. With that company also has to
ensure that it is able to maintain its organizational DNA while achieving a efficient competitive
edge and because of which company tend to identify the weak work related issues which the
employees are having (Torlak and Kuzey, 2019). Then by fulfilling these requirements it can
ensure that it is able to increase its suitability within the market and also at the same time is able
to provide new and rare products to the customers so that it is able to attract new and trendy
crowd towards the organization. With that organizational leadership also has to ensure that
company's working are being done in such a way that all the government developed criteria are
being followed by which it can minimize the threat of facing economic penalties.

ORGANISATIONAL RESPONSIBILITIES
Every organisation is bound to obey few responsibilities that are to be done to help the
organisational policies. The organisational responsibilities are those that are being tackled by the
organisational management which is further divided into many stages. There are certain
responsibilities that the management will have to look after with regards to the workforce as well
as the work they are to operate. The different set of organisational responsibilities that exist with
the company are as follows:
Structure model: When an organisation is operating in a marketing word that same to be a
different structure that is to be embedded in the management that will incorporate all the
necessary entities that are to be managed by the workforce. A proper model of structure will help
the Table organisation to deal with the works that every sector is provided with. The
organisational structure consists of different tabular form which consists of the hierarchy as well
as the lower labour force. When organisation is bound to a particular structure then it becomes
easy for the evaluation processes and further the growth will be embedded accordingly.
Duty allocation: duties of a part of every organisational Framework. For every operation that is
to be performed by the workforce will have to be stipulated at the regular intervals of time such
that the management can loosen the burden of not reaching their targets on time (Goh and Lee,
2018). Every operational management is said to be divided into Framework which will allocate
duties for all the sector that are divided upon the Framework. Every sector that is divided in the
organisation is provided with the key factors they are to be dealt with. The overall management
is further divided into small component that will promote beauty in the best way possible. This
will in turn impact the growth of the company in a very positive manner since the overall work
burden can be minimised and will be divided among the groups and can be completed within a
stipulated period of time.
Maintaining coordination: coordination is said to be one of the crucial components of every
organisation. Whatever industry or operations the company table organisation is committing they
are to be coordinated in all the best possible ways. Every individual that is present in the
organisation will have to have a glance about the things that are going on in the company. One
sector of the component of the organisation will have to co-ordinate with different factor in order
to move ahead with the task completion. Therefore, one of the major responsibilities of an

organisation is to made the coordination policy of the company in order to conduct the meetings
and divide committees as well.
Work management: work is said to be a never-ending thing and therefore the organisation will
have to deal with the operations by maintaining the responsibility of carrying the conditions and
the terms with the smooth possible manner. whatever be the criteria in the organisation every aim
is to watch work. Therefore, the work responsibility will have to be tackled in an intellectual
manner.
Responsible leadership
Leadership is considered to be one of the major prospect in an organisation. In hospitality
industry leadership is said to be associated with certain principles in order to treat their clients in
the best possible manner. Hospitality industry is full of challenges and customer oriented and
therefore the employees will have to be trained in the way that will meet the expectations of the
customers. In this most dynamic era where every business turns out to be one of the complex
things that are to be carry forwarded with enormous lifestyles and different population all around
the world. The perception of the candidate is more into determining a company and its
accomplishments. Hospitality industry will maintain the dignity that will ensure to provide
comfort and satisfaction to their customers. The leadership in this prospect is with regards to the
key elements of developing their workforce in the Table organisation which will in turn
contribute to the growth of the company. There are certain demands that are associated with
leadership. They are as follows:
Making property judgements: Judgement is necessary in order to determine the work of a
particular employee in the organisation. when the employees provided with the task of
completion within the stipulated time there said to be form of verb that is to be delivered with
full quality. Therefore the major forms of leadership deals with maintaining the judgemental
conditions where they must ensure that they will not harm their policies by passing wrong
judgements rather they will abide by the ethical laws and deal with judging (Liu and et.al, 2019).
The leadership and company will have to deal with the competition that is occurring in the
current marketing scenario where the global expansion is completely dependent upon the policies
that are adopted by the management. Therefore they will have to critically evaluate and extend
their liability by offering a proper judgements to all the policies that are being edited by the
employees (Gursoy, 2018). The leadership of this company Table organisation will rise voice

over the and unhealthy practices that are occurring in the organisation with regards to the
performance of work that is to be judged at regular intervals of time.
Maintaining conditions: Maintaining conditions is one form of work where they will have to
abide by sort of borders as well as lines. Conditions are common in a workplace sense that
determine the extent to which one can go in offering a particular task completely. Therefore,
every management will impose certain conditions to their work for and that with regards to this
organisation is such that the company deals with the prospects of its customers with their private
satisfaction and interaction.
CORPORATE SOCIAL RESPONSIBILITY
In order to make the hospitality industry one of the world's most famous industry the corporate
social responsibility is striving hard in order to maintain both social as well as environmental
pace. It is to ensure that the sustainable standards are maintained in a business such that the
corporate consciousness can be made with the more sustainable measures. Sustainability is the
crucial factor that is maintained by the hospitality industries by all the norms that are being
respectful and are accepted by the organisation (Altin and et.al, 2018). Sustainability will help to
ensure the overall management over a long run to operate in a more efficient manner. There are
wide range of businesses in every sector and everyone's main target is to maintain sustainability.
A corporation that will enhance sustainability is essential for every Organisation in order to work
over a long period of time. There are different perspective that are seen in the hospitality
industry. customer range and base is said to be one of the prominent factors that will enhance the
growth of the company. Ever since there is the hospitality industry moving towards the growth
trajectory that seem to be different atrocities that are more seen everywhere. The main aspect of
CSR is to maintain the people planet economic profits and the abilities to make a sustainable
environment. Every hospitality industry is bound with different challenges with regards to
internal aspects as well as the shareholders (Park and Park, 2017). That for every potential in
regards to the sustainable methods will bring for the profitable standard of the company. The
company has employed the CSR measures in order to boost the customer relationship and loyalty
that is achieved through it. There are certain conservative methods in order to deal with the
environmental aspect which can reduce the problematic situations that will arise due to
communities and commodities. The company Table organisation puts forth every aspect for the
initiative that will include different adaptive measures in order to deal with their friendly

circumstances that will contribute to be one of the most CSR bounded Hospitality Management.
Therefore, CSR practice the company will be able to receive a good reputation and an image
which will therefore bring forth different sales from all the investors. There can also be a scope
of expanding the company overseas generously with the CSR capability. This seems to be at
deemed idea for the corporate sector in order to attract more customers.
Benefits of CSR:
There are different benefits that are associated with CSR activity in the hospitality industry. The
benefits that are associated with the company are as follows:
Reputation: Reputation is associated with being available to more number of communities and
population. With reputation the company can be able to draw sales as well as expand to other
communities. Reputation seems to be one of those marks that every company in every industry
strives to achieve. Therefore, with the inheritance of CSR activities into the company the
company table organisation will be able to manage its reputation prospects and therefore there
seems to be an increase in the rate of reputation with the aspects that are associated.
Improving brand image: branding is said to be those essential components of every hospitality
industry. For any company to increase its brand image it is mandatory to maintain the quality of
services that it offers to its customers. The company has try hard in order to maintain the brand
image that with the aspect of CSR activities that are incorporated in the organisation at all times.
Branding is said to be one of those components that will make the company liable to every
competing organisations in the marketing world. The company has never step back in
maintaining the quality of services that it offers its customers. Therefore it is more like a
customer oriented program and which has attained most of its probable means by means of all
the activities of sustainability.
Visibility: by the incorporation of CSR activities the company will be able to visible to every
outsider that is not known about the company till then. Visibility is image or component that is
essential for hospitality sector in order to maintain that reputation and a mark of being the best.
This can only be possible with the activities that are incorporated by the company in maintaining
the subtle means of striving hard to be visible to the customers that do not know of its existence.
Increase in customer base: All the company moves ahead with all kinds of activities the major
aim is to maintain the customer found. The CSR activity mainly aims at the customers and
drawing their attention towards the fact of offering better services to them at all the possible

times. with this proper orientation the management can be able to draw more number of
customers and the services can be offered in the better possible banner. The employees in the
organisation will incorporate the CSR activities such that every customer will be after of the
things that are being tackled by the company. In this manner the company can be able to increase
its customer base and can move ahead in the growth prospects.
SOCIAL MEDIA PRACTICES
Social media practices are important to understand and identify the aspects of every business.
Being a hospitality Industry that seem to be different aspects that are related with customer
centric approaches. The social media practices will trigger its customers and will help to
maintain the pace with them for a long run. The different social media practices that are
employed by the hospitality industry and with this regard to the company are as follows:
Knowing everything about customers: Customers are regarded to be one of the major
prospects of hospitality industry. The first and foremost step as a part of social media practice is
said to be knowing about everything regarding customers. Hospitality Management can only put
forth its strategies and implementation regarding customers if it is known everything about them.
Knowing everything about their clients is to enhance their knowledge regarding their personal
particular that are of a particular limit. These include getting a clear perspective of their age the
way they leave the languages they speak as well as their living habits such that the management
can provide everything that is due to them. They will also have a clear analytical skill regarding
their expenditure and their stay if and only if they get to know their customers to the best way
possible. These tactics will help them analyse their clear value as well as the target statement.
Choosing a better social media platform: It is important to diagnose the right social media in
order to inhibit the atrocities. Hospitality industry said to be managing its potential in all sorts of
identities that are required for a tough competition. There seems to be different social media
platforms that are in use by different industries as well as the hospitality industry. For hospitality
industry it is major importance of getting their company promoted to the best possible manner in
order to include more clients. For this purpose, the company table organisation focuses upon all
its social media aspects for their promotion and there is a certainty that has to be sorted out by
the companies in the best possible manner. The different social media platforms that are in use
by the company as of now are the Instagram demographics where the particular uses and their
insights as well as whoever is liking the page they will get to know each and every demographic.

One of the other best network starters inherited by the company's is the Facebook demographic.
Facebook is said to be used by different people from all over the world. One step ahead in social
media and that with regards to Facebook will get the company the overall insight as well as those
that are interested to be attending the activities of the company.
An eye on competition: there is a never backdrop in the amount of competition in any industry.
Competition is said to be at perk because there are number of new entities regularly that are
entering into the industries. For this purpose, they seem to be a greater competition that is
involved in the hospitality industry. There seem to be different companies that are operating in
hospitality industry and few are in the good race of flourishing. The flourishing companies
maintain the mark of being the best and the rest are as those that are in a hustle to reach the mark
of being the best will always keep an eye on it competition. Thought the company is small the
major aspect of every company is to maintain its pace by observing the competition in the
market. Observing competition, one can easily understand the potential and the pace they are to
maintain and therefore it can adopt the strategies accordingly. Planning perfectly will inhibit
entities that are required for the companies in order to stand in competition. They are said to be
doing the business in their own strategy where different companies are already maintaining their
pace.
Monitoring conversations in social media: This seems to be different tools that are involved in
maintaining their pace by getting to know the number of followers as well as those that are
mentioning their particular names on social media. Every company will be in a hustle in order to
know the ones that are using their nature in order to get reputation. Monitoring the aspects and
the conversations that are relevant to their company and those that are mentioned will let the
company determine their growth prospects (Patterson and Balderas, 2018). There are many tools
in this prospect which are the hashtags in the social media that will let companies to use their
particular name as a hashtag and in their prospect the company will be highlighted. Using such
measures can increase popularity and also the insights for a particular page. The insights are
directly proportional to the number of customers that visit the organisation online. For example
when there is a set of commodities that are mentioning the name and then there is a lot of
insights that are drawn that will be directed to the number of visitors of the page. This is indeed a
great step to increase social media visits for a particular company.

CONCLUSION
The entire report concludes upon the aspects of Hospitality Management. The Hospitality
Management is defined as those sectors which is making a best economy and there are many
companies operating and its only. The entire report puts forth the details regarding the emerging
trends of hospitality industry and the aspects that are related to the company. Every hospitality
industry deals with certainty that involve changes with regards to leadership as well as the
policies and organisational structures the report explains the same. The report brings forth the
ideologies of different leadership styles as well as their formations. The effect of leadership over
the organisation is explained in the best possible manner in this report. The responsibility of
leadership is clearly depicted in the report which brings for the ideologies of the organisation. A
leader can clearly understand the different ideology that is depicted by the leadership style of the
organisation. The CSR activities and their roles is being depicted in the report which will
highlight the points that considering those aspects the company can move ahead with all the
developing aspects. There are different atrocities that are related with hospitality industries and
to put forth. The different social media practices that are essential for a company to move ahead
in the growth prospects are being mentioned in the report which helps to highlight the fact that
social media plays an important role and its growth as well as in improving its facilities.

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Online
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