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Employability Skills Assignment : McDonald’s

   

Added on  2021-04-21

15 Pages5045 Words87 Views
Running head: EMPLOYABILITY SKILLS AND PROFESSIONAL DEVELOPMENT Employability skills and professional development Name of Student:Name of College:Authors Note: 1

EMPLOYABILITY SKILLS AND PROFESSIONAL DEVELOPMENT Executive summaryMcDonald’s had been facing a poor employer branding ranking in the labour market due to theirpoor working condition, low wage rates and inadequate labour policies. As a consequence of thisMcDonald’s had been put to several investigations and lawsuits across the world which had anegative image on its branding despite holding a strong profitability position in market. Due topoor employer branding in labour market they have been facing shortage of labour in tight labourmarket conditions where even unemployed people do not get attracted to McDonald’s jobadvertisements. Hence several reforms are required to deal with situation so that they canrebrand positive image and build confidence in labour market such as reshaping culture,restructuring labour practices and policies and building engagement at work and reinstatingvalues at workplace to win back workers by giving them incentives, recognition and respect.This will help to build positive perception in employees and win their trust so that situation oflabour crisis can be tackled adequately with employable mass taking interest in recruitment andeven it will influence positive thinking in current employees of McDonald’s which will helpthem to retain due to good employer branding. 2

EMPLOYABILITY SKILLS AND PROFESSIONAL DEVELOPMENT ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Discussion....................................................................................................................................................4Conclusion.................................................................................................................................................12References.................................................................................................................................................133

EMPLOYABILITY SKILLS AND PROFESSIONAL DEVELOPMENT IntroductionIn this report discussion is made on aspects of McDonald’s about their situation in labour market,implications that are attained through people management by educating employees oninterpersonal skills, time management and problem solving. Also recommendations are madethat will help McDonald’s rebrand their poor employer image and also purposes that will beattained through this rebranding has been discussed. DiscussionAnalysis for McDonalds' position in the labour marketMcDonald’s had been facing high criticism over poor labour conditions, wages and workloadswithout overpays since beginning of 2012 throughout the world as the fast food workers hadclaimed that McDonald’s gave their workers poor wages, hence workers mobilised variousprotests and campaigns across different parts of world to demand that McDonald’s offer betterpays and working conditions. These demands were supported with various bodies of unions,community groups where workers of McDonald’s organised rallies and strikes to raise voiceagainst their employer on wages (Shamir 2016). Example to Valax (2012) McDonald’s is largestemployer in Brazil but in 2015 it also held records of being worst employer for maintaining poorlabour rights as stated by Central Trade Union of Brazil. The company gave lot of young peopletheir first jobs in market but also exploited many with inappropriate labour conditions and rights.As such McDonald’s came under scrutiny not only in Brazil but also in other parts of world suchas US, Latin America, Europe, China for violating labour laws due to poor pays and workingconditions. According to Clardy (2012) globally McDonald’s had to face several lawsuits andinvestigation for maintaining low labour standards and was ranked poorly in labour marketthough they had large revenues and profits. Several Workers Union filed complaints againstMcDonald’s for unfair labour practices and violations along with charges for tax evasion andMcDonald’s faced immense pressure due to widespread and systematic labour abuses and inseveral locations labour ministry formed taskforce for investigating McDonald’s labourpractices. 4

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