Employability Skills for Marketing Career

Essay and
Presentation

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
A description of employability....................................................................................................3
A discussion about the employability skills needed for marketing career. ................................4
A discussion about how the world of business is changing and the effect of those changes on
the skills that graduates will need...............................................................................................5
TASK...............................................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals:....................................................................................................................7
Online .........................................................................................................................................7

INTRODUCTION
Academic language and skills may be defined as the oral, written, visual and auditory
language which is vary important to learn in a very effective manner not in schools but also in
academic programs(Ornellas, Falkner and Stålbrandt, 2019). It is very important for an
individual to learn and achieve fluency in these language and skills. Basically these languages
and skills are used in books, tests, class room assignment and lessons. Employability may be
defines as the ability of an individual to obtain the new employment or gain initial employment
when required. The following essay is going to give information on the employability skills
required in the marketing along with the description on employability. This essay also covers a
discussion on how the world of business is changing and their effects on the employability skills
which is required by the marketer.
MAIN BODY
A description of employability
Employability skills are also known as transferable skills which is required by an individual to
make themselves employable. Employers of the company wants some different skills apart from
the technical understanding and good subject knowledge from an employees. Basically
employability totally depends on the skills, knowledge and attitudes of an individual, how they
effectively use the asset and present these assets in front of the employers of the company.
Hard skills are also known as technical skills or job specific skills which is totally relevant to
the each position of the company. In simple terms for each position of an organisation the
management of the company requires unique hard skills list. For example like, it is very
important for an accountant to know how to reconcile the bank statements of the business
organisation, this knowledge is totally worthless or unnecessary for the developer of the
company. This knowledge is very important for an accountant matter how much they are
experience, but developing and creating budgets and reports for the company is a skill which is
generally not required in a junior accountant(Cotronei-Baird, 2020) .
Soft skills are the characteristics of an individual which is totally related to the personalities.
Some of the soft skills is like to be see by the manager or employer within their employees
whether these skills are related to the position of the company or their expertise. For example