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Employee Engagement Concept

   

Added on  2020-01-16

15 Pages5332 Words234 Views
Dissertation

TABLE OF CONTENTSLITERATURE REVIEW................................................................................................................1Meaning of employee engagement.............................................................................................1Factors that promote employee engagement in a company........................................................1Effect of employee engagement on workforce retention in a company......................................2Strategies that can improve the employee engagement concept in Virgin Company ................3Relationship of employee engagement on the performance of the organization........................4RESEARCH METHODOLOGY.....................................................................................................7Introduction.................................................................................................................................7Research Approach.....................................................................................................................7Research Philosophy...................................................................................................................8Research design...........................................................................................................................8Data Collection............................................................................................................................8Data Analysis..............................................................................................................................9Sampling.....................................................................................................................................9Reliability and validity..............................................................................................................10REFERENCES..............................................................................................................................11

LITERATURE REVIEWMeaning of employee engagementAccording to, Gruman and Saks, 2011 “employee engagement can be defined as thepositive attitude that carry out by the employees at the workplace towards the organization andits value” (Gruman and Saks, 2011). It is very well know that an engage worker is aware ofbusiness context and work with other team members to improve performance within the job andattain the objectives of business. In this context, Macey, Schneider, Barber and Young, 2011 hasstated that “employee engagement is a kind of force that motivates employees to perform the jobroles at higher level” (Macey, Schneider, Barber and Young, 2011). It can be considered as adesirable situation for a company which involve commitment, passion, efforts etc of the workers.The following aspect is going up and down in the businesses with the time. At the time ofpromoting the employee engagement within the workplace, it is important for the organizationsto align HR and management policies with each other so that existing staff can motivate duringthe work. Shuck, Reio Jr and Rocco, 2011 has defined that “employee engagement has consistedthree areas: think, feel and act” (Shuck, Reio Jr and Rocco, 2011). Think is cognitivecommitment which defines an employee intellectual connection with the firm and gives supportsin attaining the business aim and objectives. On the other hand, feel is affective commitmentexplaining a strong emotional connection of staff with the organization. In this, a team membercan feel loyal, devoted and sense of belongingness towards the enterprise. Acts relates tobehavioural commitment of the employee in which he acts a support in the success of thecompany. Therefore, from the above discussion on the employee engagement concept, it hasbeen ascertained that, it is the most imperious part of business entity which aids in increasing theproductivity and profitability of the organization through making significant contribution in therespective area. Moreover, the success or benefit of the employee engagement practices can beascertained from Virgin group. Factors that promote employee engagement in a companyAs per the point of view of Shuck, 2011, “it is important for the company to design andcommunicate engagement strategy because it is the essence to the key of success” (Shuck, 2011).At the time of development of commitment tactic, an organization should consider workplace1

culture, leadership style, management methods and other facts because it increases the successrate of the business as compare to its rivals. In the context of above statement, Welch, 2011 hasstated that “satisfaction of personal motivators at the workplace is the biggest factor that promoteemployee engagement in a venture” (Welch, 2011). If the organization has not able to meet theneeds of the workforce then it would be impossible to engage them into organizational activities.So, it is important to fulfil the personal motives of the employees to increase their engagement atthe workplace. But Robertson and Cooper, 2010 has asserted that “clarity of job expectations in front ofthe employees have promoted employee engagement in a company” (Robertson and Cooper,2010). If this expectation is not clear to the staff members and company has not provided anykind of equipments to complete the assign work then it will affect the commitment level of them.But if the management has able to provide opportunity of advancement in career for theworkforce and start to involve them into the decision making process, then it will promoteemployee engagement at the workplace. From the research study of Wollard and Shuck, 2011, ithas determined that “quality of working relationships with peers, superiors and subordinatesreflect the employee engagement level at working area” (Wollard and Shuck, 2011). The goodrelationship between the workers and employer helps in endorsing the cited concept at theworkplace. Likewise, dual consideration provided to the employees at the Virgin group aid inpromoting employee engagement in the enterprise. Furthermore, management has properlydemonstrated the duties and responsibilities of each individual clearly at the time of inductionwhich aids the candidates in better understanding of roles and duties of each of them towards theorganizations success. Moreover, the strong and positive culture been experienced at Virgingroup is the proof that employee engagement is an imperative practices that directly affects itsoperations. Effect of employee engagement on workforce retention in a companyCrawford, LePine and Rich, 2010 has asserted that “a well engaged employee is lesslikely to leave the job” (Crawford, LePine and Rich, 2010). In case, the workers have noemotional commitment to their jobs then the chances of leaving the job becomes higher. Variousresearch studies show that when employee engagement is low, the intention to leave theorganization by workers become increase. This is the most important reason in the present timeof high employee turnover in every kind of companies in the world. In this context, Albrech,2

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