logo

Research Proposal on Virgin Company

10 Pages3342 Words225 Views
   

Added on  2019-12-28

Research Proposal on Virgin Company

   Added on 2019-12-28

ShareRelated Documents
Research Proposal1
Research Proposal on Virgin Company_1
Table of ContentsSECTION 1: RESEARCH TOPIC.......................................................................................................3Background of study.........................................................................................................................3Rational for choosing the topic.........................................................................................................3SECTION 2: RESEARCH AIM...........................................................................................................4Aim...................................................................................................................................................4Research Objectives..........................................................................................................................4Research questions............................................................................................................................4SECTION 3: LITERATURE REVIEW...............................................................................................4Meaning of employee engagement...................................................................................................4Factors that promote employee engagement in a company..............................................................5Effect of employee engagement on workforce retention in a company...........................................6Strategies that can improve the employee engagement concept in Virgin Company.......................6SECTION 4: RESEARCH METHODS...............................................................................................7REFERENCES.....................................................................................................................................92
Research Proposal on Virgin Company_2
SECTION 1: RESEARCH TOPIC Background of studyThe major challenge for the organizations in the present time is retaining talented people byfully engaging them. In today’s competitive marketplace, employee engagement is emerging as amost crucial driver for the success of every type of business (Brown, Bersin, Gosling and Sloan,2016). It is not always necessary that company reputation or current market share of an organizationmakes potential significant impact on their retention. Thus, to gain a competitive edge in themarketplace, firms should need to set the agendas for employee engagement. For largemultinational employers who are running their businesses in multiple regions, it becomes essentialto prepare more than one strategy for engagement of the workers because a single a tactic cannotwork all the time at global level (Crawford, LePine and Rich, 2010). In the present era, the top priority of companies is employee engagement because of beat theincrease level of competition. It can be considered as an efficient and productive method towardsthe human resource management at the workplace (Albrech, 2011). Employee engagement is aworkplace concept resulting in the right conditions for all members of a company to give their bestefforts every day and show the high commitment level to contribute in organizational success. Itenhances performance level of the employees, bring the positivity in attitude and reduce workforceturnover. By considering the following aspect with the respect of the employees then it helps inunderstand the role of each and every personnel in an organization. On the basis of this, a teammember can know where he fits in the venture’s objectives and purposes. But from the point ofview of an employer, employee engagement is providing a clear understanding of how a business isfulfilling its purpose and attains objectives (Von Ins, 2016). So, it is important to reduce employees’turnover by increasing their engagement otherwise it will create hamper in the success of theorganizations. Rational for choosing the topicThe present research proposal is based on employee engagement in relation to retention atVirgin Company. This will define the relationship between the workforce turnover and theirengagement at the workplace of the cited organization (Markos and Sridevi, 2010). The majorresearch problem of the current proposal is to determine whether employee engagement concept isimportant for reducing the staff retention issues. It is an issue because in the large companies arefocusing over to take competitive advantages in the market place. Due to this, they become start toincrease the commitment of the workforce to attain business objectives. A large number ofresearchers have conducted studies on employee engagement in relation to retention but no one has3
Research Proposal on Virgin Company_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Importance of increasing motivation among employee in retaining talented employee
|16
|3194
|145

To evaluate relation between effective talent management and employee retention: A case study on TESCO
|11
|3325
|78

Research Proposal Form: Employee Motivation in an Organization
|13
|3276
|361

To analyze the impact of staff motivation schemes on employee retention: A case study on Sainsbury
|10
|2675
|490

Influence of Employee Engagement on Organisational Productivity: The Study Based On IGA Supermarket in Australia
|24
|5019
|126

Impact of Motivation in the Workplace: A Study on Costa Coffee
|19
|3228
|457