Employee Engagement Strategies at FedEx Corporation

Running head: EMPLOYEE ENGAGEMENT
Employee engagement
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1EMPLOYEE ENGAGEMENT
Introduction
Competitiveness of the contemporary business organizations are hugely depended on the
effectiveness and efficiency of their employees. This is due to the reason that in the highly
competitive business state of affairs, skills sets of the employees make the differences for the
organizations. Thus, it is also becoming important for the business organizations to initiate newer
strategies in order to enhance the effectiveness of the employees by means of engaging them in
their workplace (Anitha 2014). There are number of live instances emerged in the recent time
where the business organizations are staying ahead in the competition due to the high
engagement of their employees. This is due to the fact that the more will be the level of the
engagement of the employees; the more will be their motivation and productivity in the
organization (Alfes et al. 2013).
In the current time, one of the top most companies known for their effective human
resource practices is FedEx Corporation. High level of engagement of the employees is one of
the major competitiveness for FedEx in doing their business effectively. There are number of
strategies being initiated by them in engaging their employees. This essay will discuss about the
major four strategies practiced by them in engaging their employees.
Feedback action program
FedEx uses the concept of feedback action program in order to gain the feedback and
opinion of the employees. It is identified that FedEx conducts annual event for gaining feedback
from the side of the employees. This includes the problem and challenges being faced by the
employees in last one year and the areas that should be focused in order to enhance the
productivity for the next year. This strategy is having number of benefits for FedEx with one of

2EMPLOYEE ENGAGEMENT
the major benefits is the high level of employee involvement (Asumeng 2013). This is due to the
reason that gathering feedback from the employees and acting accordingly is creating the sense
of importance among the employees in their workplace. Managing the areas of improvement
identified by the employees for the next year is helping FedEx to enhance the level of motivation
of the employees. They are having the impression that their opinion is having value and
importance in the decision making process. This is leading to the high level of engagement
among the employees. On the other hand, this strategy is also helping FedEx to identify the root
cause problem from the employees and this is enabling them to have more efficient process in
place (Menguc et al. 2013). Thus, FedEx is having enhanced level of productivity and motivation
level among the employees along with having more efficient process.
Concept of people service and profit
This concept is initiated by FedEx from their primary stage of operation. According to
this concept, employees are being considered as the primary source of profit and thus they should
be taken care of. This philosophy is followed in the internal management of FedEx where
employees are given the maximum focus and importance. Employee oriented approach of FedEx
is helping in motivating the employees in their workplace and this is leading to the improvement
of the service to the customers (Gong, Zhou and Chang 2013). According to this concept, taking
proper care of the employees will lead to the enhanced level of motivation of the employees and
motivated employees will provide quality service to the customers. Therefore, FedEx is gaining
from high service quality of their employees. In addition, service quality of FedEx is one of the
distinctive factors for them over their competitors. It can be concluded that this engagement
strategy of FedEx is helping them to have employees with high level of motivation and morale in