Impact of Employee Engagement Tools on Employee Performance in UK Retail Industry: A Study on Morrison

Research Methodologies

ABSTRACT
Employee engagement is being defined as a strategy which works on keeping employees
engaged and retained within the company for a longer with the company. this is very important
for the reason that without employees the work cannot be accomplished. The report focused on
setting of aim and objectives as this will be providing a base for the study to be completed.
Along with this literature review section also outlined that already there are existing work
relating to this research topic. At last the method section evaluated that use of qualitative study is
important in order to increase the knowledge relating to the research topic.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Background.................................................................................................................................4
Rationale.....................................................................................................................................4
Significance.................................................................................................................................4
Aim and objectives......................................................................................................................5
LITERAUTRE REVIEW................................................................................................................6
RESEARCH METHODS................................................................................................................8
CONCLUSION AND POTENTIAL OUTCOME........................................................................12
REFERENCES..............................................................................................................................13

Topic: To investigate the impact of using different employee engagement tools upon employee
performance within UK retail industry: A study on Morrison
INTRODUCTION
Background
In the current era, company is actually performing the best with the support from
employees and this in turn helps a business to grow effectually. Also, it has been identified that
employee engagement tools are mainly employ by the company in order to create a better
outcome and make employees motivated towards a business. Therefore, employee engagement
tools are designed to measure or boost the employee engagement that further contribute to the
employee efficiency as well as reduce the employee turnover rate. Through the employee
engagement tool, company can recognize their employees and this in turn assist to contribute
their best for the proposal is based upon the Morrison which is one of the top supermarket that
deals within retail industry and also offer range of products at different locations that reflect it
has a brand image at global level. The present study also shed a light upon the knowledge and
understanding pertaining to employee engagement strategy that will be beneficial for the
company.
Rationale
In the current competitive environment, the employees are an asset which is very
important for the company to be maintained. Hence, the current study is also based on the similar
kind of topic only that is employee engagement tools. In case employees will not be kept
engaged with the company and its policies then this can affect the performance of overall
company in negative manner. Thus for this reason the research topic is being selected relating to
employee engagement and its impact over employee performance. along with this another reason
for the selection of the topic is that currently the focus in employee engagement and retention is
very trending and in case research will be conducted on it, then the effective working will be
ensured by the company. further another reason for the selection of the topic was academic and
personal interest of researcher within the study.
Significance
The present study will be beneficial for those researcher who want to conduct the study
on the similar topic because they can extract the information from the present research in order to