Impact of Organizational Culture on Job Satisfaction in UK Retail Industry

Research Proposal

TABLE OF CONTENTS
Background..................................................................................................................................1
Aim and objectives:.....................................................................................................................1
Rationale......................................................................................................................................1
Significance of the research.........................................................................................................2
Literature review..........................................................................................................................2
Research methodology.................................................................................................................2
Gantt chart...................................................................................................................................4
REFERENCES................................................................................................................................6

Topic: To investigate the impact of organizational culture on job satisfaction within UK retail
industry: A study on Tesco”
Background
In UK, retail industry is growing with the very high pace due to the availability of
numerous retailers which offer products at affordable prices. However, during the period of
Covid sales of retail firms not grown significantly (UK retail sector trends 2020 & forecast
2021, 2021). In retail sector, organizational culture is recognized as one of the main factors
which in turn associated with employee motivation and customer satisfaction. For this proposal,
Tesco has been selected which offers wide range of retail products and services to the customers.
It is well-known retailer due to offering heavy discounts to the customers in comparison to
others. In this, proposal will present how employees job satisfaction level affected due to the
cultural aspects take place within an organization. Further, it also depicts methods which will
help in meeting aim and objectives.
Aim and objectives:
Aim: The aim of current study is to ascertain the impact of organizational culture on job
satisfaction of employees working in Tesco.
Objectives:
 To understand the concept of organizational culture and its significance.
 To examine the relationship between organizational culture and employee's job
satisfaction in the context of Tesco.
 To identify the challenges faced by Tesco with regards to cultural management.
 To recommend different strategies to Tesco for indulging prominent culture and
enhancing job performance.
Research questions:
 What do you understand by organizational culture?
 What is the relationship between organizational culture and employee's job satisfaction?
 What are the challenges faced by Tesco pertaining to building good work culture?
Rationale
The main reason for doing the research is to examine how organization culture affect the
employees job satisfied within Hilton. This is also recognized as a research issue because now a
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