Impact of Employee Motivation on Customer Satisfaction in Airline Industry in Pakistan

Impact of Employee
Motivation on Customer
Satisfaction: Study of Airline
Industry in Pakistan

Introduction
 In this presentation explanation of research methodology and hypothesis of research
article “Impact of Employee Motivation on Customer Satisfaction: Study of Airline
Industry in Pakistan” were explained in detailed manner.
 Further other than this, Précis the key findings from literature review of selected article
was done in an appropriate manner.

Explanation of research methodology and
hypothesis
 For this research paper researcher had focused upon collecting primary data from the
respondents and analyse this data using statical quantitative analysis methods were used
for analysing primary data collected and identifying which hypothesis is acceptable and
which is not by testing relationship between each variable and component of each
hypothesis.
 In statistical analysis also correlation and regression method were used specifically for
finding relationship between two variables or components.

Continue..
 For analysis of all the primary data collected in two phases with the help of questionnaire
first of all Cronbach’s alpha method was used so that overall validity and reliability of the
questionnaire can be checked in terms of employee motivation and customer satisfaction.
 After applicability of this method, Pearson correlation and regression analysis method was
applied by the researcher so that relationship between employee motivation as well as in
customer satisfaction can be applied. But this same method of Pearson correlation and
regression analysis was repeated again for testing relationship between employee motivation,
pay and benefit, organizational vision, work environment as well as on customer satisfaction.