Employee Motivation in Hospitality Sector: A Study on Ritz Hotel

This research proposal aims to investigate different motivational strategies used to improve employee productivity within the UK hospitality sector, with a study on Ritz Hotel. It will analyze the concept of employee motivation, study the various methods that can support employee motivation in the hospitality sector, evaluate the motivational strategies used to improve the productivity of employees within the hospitality sector, and provide necessary recommendations for overcoming various challenges associated with employee motivation.

RESEARCH PROPOSAL

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11.01.2019
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Table of Contents
INTRODUCTION ..........................................................................................................................5
Background .................................................................................................................................5
Aim and Objectives......................................................................................................................5
Research Rationale.......................................................................................................................6
Research Scope............................................................................................................................6
Literature Review.............................................................................................................................6
Methodology ...................................................................................................................................8
Research Schedule...........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Introduction section of the project proposal comprises with background information,
research aim and objectives, rational of the research and scope of the study conducted.
Background
Motivation is defined a improving the morale of employee to perform respective
operations. The role of motivation is massive in the current situation of business environment.
There are various factors that support the employee motivation at workplace which include
purpose of the work, positive culture of organisation, reward, incentives, bonus, salary structure,
working hours, work life balance factor, clear path related to the career progression and such
other aspects. IN simple terminology it can demonstrate that motivation of employee at
workplace is based on the net outcome employee receive against putting efforts to complete the
assigned role and responsibilities (Gebbels, Pantelidis and Goss-Turner, 2020). If the employee
feel that the outcome received is equivivalent to the input employee is putting at the job role than
this would positively contribute to the motivation level of employee at work place. Hospitality
sector offer challenging situation to the employee as the working hours are not certain in the
sector, roles are mixed up and various critical aspect challenge to the motivation aspect of the
employee in the sector. A clear and positive approach of the management on;y lead to the
motivated human resources in organisation. This study will discuss critically over the motivation
aspect for the employees in hospitality sector. Impacts motivation create over the productivity of
the human resources will also study in this study.
Aim and Objectives
Aim:
 To investigate different motivational strategies used to improve employee productivity
within the UK hospitality sector. A study on Ritz Hotel.
Objectives:
 To analysis the concept of employee motivation.
 To study the various methods that can support the employee motivation in hospitality
sector.

 To evaluate the motivational strategies used to improve the productivity of employees
within the hospitality sector.
 To provide necessary recommendations for overcoming various challenges associated
with the employee motivation.
Research questions
Q.1) What does it mean by employee motivation?
Q.2) What are the different methods associated with employee motivation in hospitality sector?
Q.3) What are the impact motivational practices create over the productivity of the workforce?
Q.4) What is the necessary recommendations can use to overcome various barriers related to the
employee motivation?
Research Rationale
Professional do believe that motivation play very significant role in hospitality sector to
inspire the employees to deliver productive business transactions. After the covid 19 pandemic
hospitality sector is one of most challenged sector on which pandemic created its negative
impact. The spread of virus could also influence the productivity of the employee in the sector.
Further, long working hours challenge the employee at work place to deliver the optimum level
of productivity possible (Olugbade and Karatepe, 2019). Challenging working condition and
long working hours require the management to motivate constantly the work force to provide
productive operations. IN the current situation this research about the employee motivation is
required. Hospitality sector always require a comprehensive research to motivate the work force.
Further, employee turnover could also go high after the covid pandemic arises in hospitality
sector that could also motivate to deliver this study.
Research Scope
This research will provide the complete details about ways employee motivation can take
place in the hospitality sector. All techniques are specifies that can contribute in the motivation
level of the employee at workplace. The study also give an emphasis over the significance of the
motivation in rising the productivity of the workforce in hospitality sector.
Literature Review
As per the views given by Ruiz-Palomo, León-Gómez and García-Lopera (2020), is such
that employee motivation is meant by the enthusiasm, energy level, commitment and the
creativity human resource contribute at the organisation level. The concept of employee

motivation is precisely understood as how engaged employee of the organisation are at
workplace. Motivation are further segregated into two types one is intrinsic motivation and the
other one is extrinsic motivation. The intrinsic motivation is like an employee is motivated from
within. Intrinsic motivation create an inspiration for employee to work hard jut by within the
mindset of employee. ON the other side extrinsic motivation is all about motivating the
workforce by creating some initiative and following some practice.
The criticism has established by Grobelna (2018), is that motivation level of employee
cannot be measured. This is an approach that cannot monitor and measure with the use of some
tools and techniques.
People and the employees are the valuable and expensive resources in the organization and is
very important to value the efforts and hard work they have invested in the achievement of the
target. Various motivational theories are there which is helpful in boosting the morale of the
employees and also works as motivator for the success of the business. The content and the
process theory helps the to increase the overall satisfaction of the employee, also motivates the
employees to move towards higher needs for the personal growth of the employees. It is
observed that motivated employees tend to give better performance than the unmotivated
employees(Li, Y., et.al, 2020). Participation of the employees and rewarding for their excellent
performance can not only reflect the personal development of the employee and create a trust
that their efforts are valued by the company.
On the other hand, it is also observed that it is not that the motivated and satisfied employee
will result in the increase in the productivity because the job satisfaction is not only the main
factor and many a time the workers or the staff believes that they are paid as compared to others
for the same work.
Motivational strategies of the company are the techniques and procedures which are applied by
the various companies in their business for motivating and employee engagement in the
operations of the company. These strategies vary from industry to industry based on the work
environment(Ann, and Blum, 2020). These strategies help to recognize the efficient employees
of the organization and also for the future development of the employees and also for retaining
the talented employees in the company. It helps to build a positive organizational culture as all
the employees performs their responsibilities towards achieving the goals of the firm. The

training sessions helps in the personal development of the employees in the company as well as
in the future.
On the other hand there are various limitations of the motivational strategies which can
negatively effect the company's productivity and also the performance of the employees(Huertas-
Valdivia, et.al, 2018). It is important for the company to timely make various modifications and
changes according to the changes in the business environment and introduce new plans and
strategies for motivating the employees like adding more advanced features for increasing the
performance of the employees for the development of the employee as well as the organization.
Methodology
Research type: are segregated into two types one is qualitative research and the other one is
quantitative research study. Qualitative study comprises with the theoretical background and
study. Quantitative study type comprises with the data and statistics to deliver the study. This
study will be based on the qualitative study type.
Research philosophy: act as a basis on which entire study is based. The philosophies of research
is segregated into two types one is interpretivism and the other one is positivism. The current
study type is interpretive philosophy to deliver the whole study.
Data collection: is a process of collecting the data and information to deliver the whole study.
The data collection is conducted with the use of two methods that include primary method of
data collection and secondary method of data collection (Qureshi and et.al., 2019). The primary
method of data collection is to collect information with the use of techniques like questionnaire,
survey and other such practices. Secondary method is to utilise the existing information in
collecting the data or information. This study will use both primary and secondary method to
collect data. Primary method involve questionnaire technique which will include 30 employees
of Ritz Hotel, Secondary method will use literature review.
Sampling: is a process to segregate the sources of primary information. This study will use
simple random sampling technique to identify the primary sources.
Data Analysis: is a process of analysing and interpreting the data and information. Excel charts
will use to analysis the whole information.
Ethical considerations: all principles of ethical consideration will use in this study. Consent
form will also sign from the information provider. The personal information of information
provider will not reveal in any situation.

Research Schedule
Task Name Duration Start Finish Predecessors
INTRODUCTION 35 days Thu 1/6/22 Wed 2/23/22
Topic selection 5 days Thu 1/6/22 Wed 1/12/22
Aim, objectives and
research question design 2 days Thu 1/6/22 Fri 1/7/22
Rationale 1 day Mon 1/10/22 Mon 1/10/22 3
Sope identify 2 days Tue 1/11/22 Wed 1/12/22 4
Literature Review 7 days Thu 1/13/22 Fri 1/21/22
Design theme 2 days Thu 1/13/22 Fri 1/14/22 5
Collect literature 5 days Mon 1/17/22 Fri 1/21/22 7
Research Methdology 20 days Mon 1/24/22 Fri 2/18/22
Identify research type 1 day Mon 1/24/22 Mon 1/24/22 8
Data collection 5 days Tue 1/25/22 Mon 1/31/22 10
Sampling 3 days Tue 2/1/22 Thu 2/3/22 11
Data analysis 8 days Fri 2/4/22 Tue 2/15/22 12

Findings 3 days Wed 2/16/22 Fri 2/18/22 13
Conclusion 3 days Mon 2/21/22 Wed 2/23/22
Conclude the findings 2 days Mon 2/21/22 Tue 2/22/22 14
Final sumission 1 day Wed 2/23/22 Wed 2/23/22 16
CONCLUSION
From the above report it can be concluded that motivation is considered as an important
factor as it helps in the enhancing the productivity as well as for the personal development of the
employee in the company. It is identified that various motivational methods are applied by the
company for motivating and rewarding the employees in order to improve their performance and
focus towards achieving higher goals in the future. Various motivational strategies such as
Performance related pay, training related programmes for the development of the employee is
discussed and their effect on the employees in achieving the objectives of the company.
REFERENCES
Books and Journal
Ann, S. and Blum, S.C., 2020. Motivating senior employees in the hospitality industry.
International Journal of Contemporary Hospitality Management.
Gebbels, M., Pantelidis, I. S. and Goss-Turner, S., 2020. Conceptualising patterns of career
commitment: the leaving process in hospitality. International Journal of Contemporary
Hospitality Management.

Grobelna, A., 2018. Effects of individual and job characteristics on hotel contact employees’
work engagement and their performance outcomes: A case study from
Poland. International journal of contemporary hospitality management.
Huertas-Valdivia, et.al, 2018. Achieving engagement among hospitality employees: A serial
mediation model. International Journal of Contemporary Hospitality Management.
Li, Y., et.al, 2020. Opportunity and necessity entrepreneurship in the hospitality sector:
Examining the institutional environment influences. Tourism Management
Perspectives.34. p.100665.
Olugbade, O. A. and Karatepe, O. M., 2019. Stressors, work engagement and their effects on
hotel employee outcomes. The Service Industries Journal. 39(3-4). pp.279-298.
Qureshi, M. A. and et.al., 2019. The nexus of employee’s commitment, job satisfaction, and job
performance: An analysis of FMCG industries of Pakistan. Cogent Business &
Management. 6(1). p.1654189.
Ruiz-Palomo, D., León-Gómez, A. and García-Lopera, F., 2020. Disentangling organizational
commitment in hospitality industry: The roles of empowerment, enrichment,
satisfaction and gender. International Journal of Hospitality Management. 90.
p.102637.