Employee Motivation Theories: Maslow Hierarchy Needs Theory and Herzberg Needs Theory

This report analyzes two motivational theories, Maslow Hierarchy Needs Theory and Herzberg Needs Theory, and applies their advantages and disadvantages to Jack Discount Stores, a part of Tesco. It examines how these theories can help in better engagement of employees and achieving job satisfaction.

INTRODUCTION TO
BUSINESS STUDIES

Table of Contents.
INTRODUCTION...........................................................................................................................3
MAIN BODY .................................................................................................................................3
Examining and analysing different motivational theories aslo specifying advantages and
disadvantages...............................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................7
online................................................................................................................................................7

INTRODUCTION
Employee motivation in a company is the process of encouraging employees for working
better by increasing level of engagement and productive employees for reaching goals in
company. Tesco operating as largest retailer and serving costumer by retailing its supermarkets
stores. Jack discount store part of tesco compromising of same values and culture of tesco and
recruiting motivated employees for working and serving consumer of the company. this report
provide detail about the analysis two motivational theory and applying its advantage and
disadvantages to the jack discount stores.
MAIN BODY
Examining and analysing different motivational theories aslo specifying advantages and
disadvantages
The two motivational theories helps in better engagement of employees by increasing job
satisfaction and working in the jack stores are as follows:
Maslow hierarchy needs theory
With using this theory in the company helps in dressing all the needs and fulfilling ans
for motivating the employees working in the company for serving the company better and helps
in achieving success for operating the retail store of the Tesco supermarkets (Maslow's
Hierarchy of Needs, 2022). This theory mainly involves five needs.
Psychological need: These are the basic needs which is used for motivating the
employees working in the company. As by providing assurity by fulfilling the basic needs of
employees as the necessities with providing food, shelter helps in motivating employees by
fulfilling survival needs.
Safety needs: This needs mainly comprises providing safety to employees by assuring
financial security, good and health working conditions ate the workplace. Further, addressing all
the dangers while working with the equipment in the company providing safety for supplying
goods helps in motivating employees for working better in the jack stores.
Love and belonging needs: With this accepting employees and creating sense of
belongingness by building better relations and communicating with all employees working in
company helps in fulfilling these needs and motivating employees for working better in the
company.

Esteem needs: These needs mainly specifies about respecting employees for better
working and recognising extra efforts and their achievements helps in fulfilling the employees
needs and motivating for better working and achieving job satisfaction with giving outstanding
recognition and achievements.
Self actualization needs: By fulfilling self actualization needs with regularly setting up
meeting and organizing various programs for discussing career options and offering
opportunities to employees (Sitopu, Sitinjak and Marpaung, 2021). Also, trusting employee for
working and serving consumers helps in motivating employees for better engagement and
working with full satisfaction.
Advantages
With applying this theory in the jack discount stores helps in motivating employees by
fulfilling theory needs and aids in better engaging for working with satisfaction. With applying
this theory helps in achieving productivity by working efficiently (Fallatah and Syed, 2018). As
when employees are motivated at workplace and working better results in working efficiently,
it mainly motivates employees and aids in reducing cost which results on earning more profits
for the store by increasing sales.
Disadvantage
it is time consuming process for addressing all needs of employees for motivating and
working better by serving company.
Hezerberg needs theory
The herzerberg needs theory aids in fulfilling all he need of employees working in
company and motivating for better working and achieving the success. This theory helps in
better engagement of employees by using the motivating factors. With the presence of
motivating factors help the employees in working harder and the hygiene factors helps in
addressing and providing job satisfaction to employee working in the company for serving bter
to all the consumer .
Hygienic factors includes :
Salary: Providing salary and wages to employees helps in motivating as for achieving
better results by working efficiently (Alam and Raut-Roy, 2019).
Policies: The policies of the company communicated to all the employees must be in and
fair manner for understanding and better working according to the culture and policies.

Benefits: Providing benefits to employees as of health, holidays packages motivates for
working and serving company better.
working conditions: providing safe working conditions and ensuring clean and hygienic
well maintained workspace helps in achieving success.
Security of job: The security of job helps in providing better satisfaction as assuring
employees for log term working at company.
The motivational factors
Recognizing employees help in motivating and aids in working better success of the
company. Also, assigning job to employees must provide sense of achievements (Herzberg’s
Motivation Theory – Two Factor Theory, 2018). Furthermore, the working conditions and
growth opportunities provided to the employee's for better working aids in motivating and
achieving success for the company by serving better to all the consumers arriving at the stores.
Advantages
By using the motivational theory in the jack stores helps in avoiding dissatisfaction of
employees for working in the company by addressing various motivation and hygienic factors
for improving and reducing dissatisfied working. It also helps the company in utilizing all the
skills and aids in providing job enrichments for the employees ready to work in the company
with achieving maximum competencies by improving working quality. Also by offering various
benefits to employees for better working help in motivating and paying with considering
performance of employees, helps in supporting in working efficiently and results in achieving
success for the jack discount stores.
Disadvantages
This theory mainly ignores the productivity of employees for working in the company.
Furthermore, the biasness of providing motivational and hygienic factors hinders the process of
motivation to the employees.
CONCLUSION
For the above report it can be concluded that motivation play key role as it helps in
retaining employees for working better and results in lowering the absenteeism with providing
improved working performance and serving consumers with enthusiasm. Using the Maslow
hierarchy needs theory as it helps in motiving employees and engaging better for working in the
jack stores. By satisfying needs of employees helps in better engagement and addressing all

needs for proving work satisfaction. Further by using the Hezerbeg two factors theory helps in
motivating by satisfying hygienic factors and using various motivational factors helps
employees for working and engaging better in jack discount stores.

REFERENCES
Alam, S. and Raut-Roy, U., 2019. Evaluating the Effectiveness of Reward Strategy at Tesco:
Evidence from Selected Stores in UK. Indian Journal of Industrial Relations. 55(1).
Fallatah, R.H.M. and Syed, J., 2018. A critical review of Maslow’s hierarchy of needs. employee
motivation in Saudi Arabia. pp.19-59.
Sitopu, Y.B., Sitinjak, K.A. and Marpaung, F.K., 2021. The Influence of Motivation, Work
Discipline, and Compensation on Employee Performance. Golden Ratio of Human
Resource Management. 1(2). pp.72-83.
online
Maslow's Hierarchy of Needs. 2022. [Online] Available through :
<https://www.verywellmind.com/what-is-maslows-hierarchy-of-needs-4136760>
Herzberg’s Motivation Theory – Two Factor Theory. 2018.[Online] Available through :
<https://expertprogrammanagement.com/2018/04/herzbergs-two-factor-theory/>