Motivational Theories for Jack's Discount Stores of Tesco

Introduction to
Business Studies

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
Motivational theories applicable to Jack discount stores of Tesco..............................................3
Advantages and Disadvantages of motivational theories discussed in organisational context...5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Motivation is a process of stimulating people towards the correct parts and towards the
actions for accomplishing the ultimate goals and objectives. Motivation is an important factor
that encourages people to perform their best and help in reaching the most reductive standards
and fulfilling the Enterprises goals (De Vito and et. al., 2018). The report is based on Jack's
founded in 2018 by Tesco as a discount rival for the competitive brands such as Aldo and Lidl.
The report focuses over motivational techniques and theories which are helpful for the
management of Tesco for keeping the motivated and improve their productivity standards along
with understanding the needs of individuals and keeping them satisfied and take care of them.
Motivational theories applicable to Jack discount stores of Tesco.
Meaning of Motivation:
Motivation is the word that is derived from “motive” which means desire’s, wants, aims and
needs of an individual. therefore motivation is defined as a process that is utilised by
management to stimulate employees towards the actions in order to accomplish all the
predetermined objectives and aims. There are several different motivational techniques which are
available and provided by the experts which are helpful for the management of Tesco for
encouraging and increasing the motivation level of employees in Jack's for developing a
competitive workforce and also for identifying the employees needs and taking care of them. The
two suitable motivational techniques for Jack’s are mentioned and elaborated below.
Maslow’s Hierarchy of Needs:
This motivational theory was given by Abraham Maslow was a significant and prominent
psychologists of the 20th century. the Maslow's hierarchy of needs theory of motivation was
established and based on a simple assumption that human beings have needs that are
Hierarchically ranked. There are some needs which are very basic for individuals and employees
work for fulfilling their needs and attaining all there is accordingly. As the needs are being
satisfied the individual moves towards satisfying their higher needs according to the order that is
once a lonely dissatisfied it is no longer serve as a motivator or as a need. The Maslow's
hierarchy of needs theory has five stages which are as follows: