Employee Relations and Employer Branding

This assignment focuses on the crucial link between employee relations and employer branding within organizations. Students are tasked with analyzing various theoretical perspectives on industrial relations, including unitary, pluralist, and critical approaches. The analysis then extends to explore how effective employer branding strategies can impact employee turnover intentions and contribute to organizational success.

EMPLOYEE RELATIONS
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1.................................................................................................................................................3
1.2.................................................................................................................................................4
1.3.................................................................................................................................................5
TASK 2............................................................................................................................................6
2.1.................................................................................................................................................6
2.2.................................................................................................................................................7
2.3.................................................................................................................................................8
TASK 3 ...........................................................................................................................................9
3.1.................................................................................................................................................9
3.2...............................................................................................................................................10
TASK 4..........................................................................................................................................11
4.1...............................................................................................................................................11
4.2...............................................................................................................................................11
4.3...............................................................................................................................................12
CONCLUSION..............................................................................................................................13
References......................................................................................................................................14
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INTRODUCTION
Employees’ relation is a crucial part of every business. Henceforth, the company can
adopt practices to maintain sound relationship with employees. In this context, the organization
can appoint trade union which will help in solving conflicts among the employees and
maintaining healthy relationship between subordinates and organization. It also throws light on
manner in which employees’ needs and wants are identified. In this report, various aspects of
employee relation will be studied in the context of Marriott hotel. The present report covers
implication of unitary frames and pluralistic frames at the work place. For this purpose,
employees focus on fulfilling common goals and objectives. In addition to this, manager can
identify the reasons for conflicts which arise at the work place so that they can use various ways
for solving all such types of disputes. With the help of human resource, manger can control day
to day operations and conflict situation in the organization. This in turn helps in developing good
relationship with the employees and employer and further assists in carrying out the operations
of the firm effectively. .
TASK 1
1.1
Unitary frame of reference refers to a way of thinking. In this context, all the
subordinates focus on the common goals and objectives (Chen, Chen and Podolski, 2016).
Workers can set the mind for accomplishing business goals and objectives. . In addition to this,
people can work in Marriott hotel for common goals and objectives which helps in coordinating
with each other. Further, with the help of unitary frames, subordinates can interact with each
other and share ideas or knowledge. In this way, it affects performance of the company which
further assists in achieving the goals and objectives. Moreover, the unitary perspective find
expression by implementation of mission statement in the company and measures the success
through the actual achievement of set objectives (Kalemci, Tuzun and Arzu Kalemci, 2012). In
this context, employees are considered to be loyal towards the task and goals and they can work
with high efficiency. This in turn strengthens the relationship between employer and employees
at the workplace and helps in attaining team goals.
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e Pluralistic frame of references can be defined as effective procedure of management
of workforce under which people are divided into groups and they focus upon setting objectives
so as to achieve long term aim of the corporation. . On the other hand, an organization can divide
employees in different departments such as marketing, finance and human resource
(Thirulogasundaram and Kumar, 2012). In this context, each group has its own legal loyalty and
respect to their object. In addition to this, people emphasize on own objectives and goals so that
they can work towards the achievement of individual targets. Further, there are two major groups
in pluralistic perspective which are: management and trade unions. Employees have different
values and goals and they can focus on fulfilment of business objectives. Moreover, the role of
management is limited in coordinating and controlling the business activities. So, subordinates
cannot interact and coordinate with each other (Heery, 2016). It affects the performance of
business because it delays the process of decision making process. In Marriott hotel, employees’
participation is highly welcomed as in case of pluralistic frame of reference. However,
employees at lower level are controlled by concerned authorities at middle level of management.
It can be therefore said that management of operations in Marriott hotel at lower level is carried
according to unitary frame of reference, nevertheless, the operations at middle or top
management are conceded as per the pluralist form of government.
1.2
Trade union plays a significant role in the organization (Mowday, Porter and Steers,
2013). They are deemed legal representative of the employees’ conflict management. Further it
supports day-to-day operations of the organization by motivating workforce at the workplace.
Apart from this, the trade leader can identify workers’ needs and desires. Thereafter, trade
union tends to convey respective messages to the management. Further, organization can fulfil
workers needs and solve the issues which help in building the relationship between trade union
and employees (Krisch, 2013). Moreover, it impacts performance of the workers and by
providing a single direction to the workforce. With the help of trade union, management can
resolve the issues that arise at the work place and maintain work environment at the Marriott
hotel.
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Moreover, trade leader can strive to employees’ satisfaction which can assist in
conveying the message regarding employees’ needs and issues to the administration. Henceforth,
the company can fulfil its subordinates’ needs to satisfy the specific requirements. This in turn
motivates subordinate towards the work therefore they can give better service to their customers
and enhance its performance (Purce, 2014). In addition to this, trade union can take
responsibility to sought out conflict between employees and leader... With the help of trade
unions, management manage their work force and firm can allot the task as per employees’
interest. In this way, subordinates can perform in an appropriate manner and they can attain
business goals. The trade unionism represents unity in the Marriott hotel which provided an edge
over competitors. Furthermore, the specialized training and development programmes are
organized by Marriott hotel so as to improve skills and talent of workforce (Boston and O'Grady,
2015). Through the support of trade union, management can evaluate the performance of
subordinates since they have an idea of employees’ interests and needs. . This in turn helps in
maintaining good relation between business and employees. It can be therefore said that trade
union and leaders bridge the gap between management and employees working at Marriott hotel
(Kersley and et al., 2013).
1.3
There are various employees who play an important role in ensuring sound subordinate
relation. The key players that affect organization’s relationship with employees are stated below:
 Organization- This is a key factor of employee relation. In this context, company can
provide job opportunity to the individual according to its qualification so people get the
opportunity for performing his talent in the organization. Moreover, it aids in
accomplishing business activities and maintaining employees’ relation with individual in
the Marriott hotel (Kelly, 2012).
 Trade leader – Trade union plays an important role in the organization. In this context,
trade union can resolve the conflict among the subordinates. A trade leader provides a
platform where employees can share their issues and needs. . Moreover, it affects
performance of subordinates so that they can work in an appropriate manner (Pettigrew,
2014). In addition to this, trade union helps in maintaining healthy relationship between
employees and their authorities. .
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 Role of employee trainee in employee relation- Under this, they render proper training
and development to the employees and team members. Furthermore, it helps the
employee to improve knowledge and skills related to management. This affects the
performance of employees and due to this it aids in providing better service to its
customers (Barrick, Mount and Li, 2013). Henceforth, it also maintains healthy relation at
the workplace.
 Human resource manager- HR manager plays a major role in the organization for
strengthening employee relations. Human resource manager are responsible to conduct
recruitment and selection process. This in turn helps in meeting rising need of skills and
talent in Marriott hotel. (Carrell and Heavrin, 2013). Moreover, he/she helps in
supporting business growth by overall development of human resources.
 Marketing manager- In this, manager plays a significant role in promoting the
relationship with employees. He/she can conduct promotional activities in the market
which helps in increasing business sales. In addition to this, manager can design overall
value proposition as per client’s demand (Chan and Hui, 2014). Marriott hotel, being in
service industry needs to emphasize on improving tangibility of services offered. It is
through efforts of marketing manager that the business unit is able to meet its
expectations.
TASK 2
2.1
There are many processes while dealing with different conflict situation at the work
place. In this context, being a HR Manager at Marriott hotel, I can identify the conflict reason
which arises at the work place and find out the ways for solving the issues in the organization.
These key points are described as below:
 Identify the source of the conflict - Under this, manager can identify the reason behind
disputes among the workers (Morris, 2012). There are various causes for which disputes
arise at the work place such as poor communication, risky working environment etc. In
additional to this, if executive can identify the reason of disputes, then, they can resolve
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the problems which assist them in managing workforce and maintaining their
relationship.
There are various ways of solving disputes and different methods are used by the by
manager which assists in overcoming situation of the conflict in company and these are
explained below:
 Group meeting- It is best source to solve conflicts among workers. In this context,
manager can conduct meetings with the business unit and subordinates (Mowday, Porter
and Steers, 2013). For this purpose, all the team members are required to communicate
with each other and discuss the topic related to issues. Further, discussion can help in
solving the problems and maintaining work environment.
 Decision making- Under this, manager can take decisions for resolving conflicts and
creating a peaceful working environment (Kersley and et al., 2013).
 Developing the open session- With the help of this, manager can provide opportunity to
its employees because subordinate’s idea and views help in solving disputes among the
workers (Gupta and Kumar, 2012). Further, open sessions help in bridging the
communication gap that exist between employees and top management.
 Make the working place safety for the employees- It is the type of conflict solution;
sometimes employees can not feel safe in hotel premises especially female employees.
Manager can provide safety environment while workers are working in the organization.
Marriott hotel can provide information regarding danger place in the company premises
and employees feel safe at the work place (Curran and Quinn, 2012).
2.2
Healthy working relations are considered to be a key to success for employees at
workplace. In this context, it is crucial part of every business for the satisfactory, productivity,
employees’ motivation and business targets. With the help of good employee relations,
individual can solve any type of problems as this will help in building positive work environment
in the organization (Kelly, 2016). Further, employee relation divides firm into various sub groups
and each department has a unique identity. Employee relation depends on some key features
which are explained below:
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 Workforce management issues- Under this, sometimes manager face conflict situation
at the time of managing their workforce. For instance, company can manage employees
at the workplace which helps in reducing conflict situation. Henceforth, it also assist in
building proper relationship with the workforce and maintaining work environment (Das
and Ahmed, 2014).
 Working hours- In this, company can provide flexible working hours to their employees
which aids in removing dispute related to working hour. In addition to this, company can
include leave policy so that employees can take leave which helps in maintaining a
balance between personal and professional life for workers. .
 Pay process and structure- Marriott hotel can follow proper pay process (Chen, Chen
and Podolski, 2016). In this context, organization can time-to-time credit the salary in
employees’ account and render some incentives to their subordinates as per performance.
In addition to this, pay process helps in removing conflict related to wages which helps
in improving employees’ productivity at low cost.
 Security arrangement- It is the crucial key factor of employee relationship. Marriott
hotel focuses on subordinates health and safety so the firm can organize medical check-
up on continuous basis (Kalemci Tuzun and Arzu Kalemci, 2012). In addition to this,
company also provides security equipment for working towards the task. . Moreover, the
management is able to inculcate sense of security among employees by creating a perfect
security arrangement.
2.3
Disputes at the workplace mean lack of understanding between subordinates and
employer in the company. In this context, conflict in the business is harmful for the corporation
and it affects employee relationship (Thirulogasundaram and Kumar, 2012). It impacts on the
performance of business by decreasing the productivity and revenue of the organization.
Moreover, there are some types of conflicts which arise among the employees such as lack of
communication, lack of understanding, etc. In addition to this, it is essential to sought out
conflicts. In order to overcome conflicts following procedure will be applied-
 Group meeting- Under this, manager can organize the meeting with all employees and
team members which help them to interact with each other (Krisch, 2013). For this
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purpose, manager can ask employees regarding their conflicts which are being faced at
the workplace. It assists them in discussing about issues and identifies the alternative
ways of solution. Henceforth, group meeting will assist the workers in increasing the
level of motivation and they can deliver good amount of work in the organization.
Accordingly, employees will work with higher level of coordination and positive impact
of the same can be seen in the form of increased productivity of hotel and increase in
number of customers (Purce, 2014).
 Decision making- Manager can take the decision with the help of all employees. In this
context, they can be involved in all kinds of decision making related to conflict so
employees can share the ideas for effective decisions. In addition to this, this helps in
taking the right decision by the manager and solving the conflict problem. Henceforth, it
affects the performance of employees so they can work in an effective manner and give
the innovative ideas while manager can take the decisions (Boston and O'Grady, 2015).
TASK 3
3.1
Collective bargaining can be stated as a process of negotiation between workers and
company. . In this context, Collective bargaining is based on agreement of work and salary of the
employees, safety of subordinates and flexible working hours. Furthermore, the company can
negotiate with employees regarding leaves and safety polices etc. which helps in adopting a
complete transparent system (Kersley and et al., 2013). Negotiation plays important role in the
collective bargaining which are described as below:
With the help of negotiation, the company develops relationship between employer and
employee. In addition to this company can apply the negotiation strategy at the work place and
take the responsibility for solving the issues of wages etc. between the employer and union. r.
In addition to this, with the help of collective bargaining, company has strong strength therefore
firm can be focused on trade unions activities and it positively impacts on performance of the
the organization and manager can carry out work based activities. (Kelly, 2012). It affects
performance of the organization which increases the overall productivity and good employee
relation. Further, the company negotiates with the trade unions regarding employee wages, safety
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arrangements etc. that assist in maintaining the work place activities which encourages
employees towards completion of task and activities efficiency. On the other hand, the oth
negotiation with the employees helps in solving the issues and overcoming the disputes in the
organization between employer and his employee (Pettigrew, 2014).
In addition to this, with the help of negotiation, Marriott hotel can also fulfill the
requirements of workers. Moreover, it affects employees’ efficiency and performance
effectively. Further, management can also motivate employees to collaborate in strategy making
and decision making (Barrick, Mount and Li, 2013).
3.2
Marriott hotel can use the negotiation strategy while solving the issues in the
organization. In this context, negotiation strategy has positive as well as negative impact on the
given situation at the Marriott hotel (Barrick, Mount and Li, 2013). In addition to this, company
can adopt the negotiation strategy which positively impacts the workforce. This in turn helps in
motivating employees at workplace. In this situation, negotiation plays an important role in
solving the issues. With the help of negotiation, company can identify its employee’s needs and
wants, thereafter firm can full fill their needs. Moreover, it impacts on efficiency of manpower
towards the task and increase the productivity of the business. (Snyder and Diesing, 2015). In
addition to this, with the help of collective bargaining, manager can manage workforce in the
organization and maintains good relationship between employee and company. Moreover, an
organization’s success depends upon the qualified human resource and it effectively manages
their workforce in the firm. Henceforth, employees give better result and work for attaining
business goals (Pettigrew, 2014). On the other hand, sometimes organization is not able to
accomplish their employees’ requirements. Further, it negatively affects the performance of
employees’ and they are not able to work in an appropriate manner. In this way, it impacts
business activities as well as employees’ relation. In addition to this, manager is not able take the
right decision regarding conflicts so that many issues may arise at the work place (Snyder and
Diesing, 2015). Further, it impacts employee’s behavior and their work.
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TASK 4
4.1
In present scenario, employees tend to prefer participative and democratic leadership
style. Industrial democracy refers to the framework where employees are allowed to participate
into decision making process (Carrell and Heavrin, 2013). The concept of industrial democracy
has gained significant recognition in recent past. Traditionally, the businesses used to face an
issue of increasing level of employees’ participation due to presence of trade Union (Curran and
Quinn, 2012). The operations were conducted in an efficient manner when strong relationship
with trade union is maintained. European Union was created to resolve all trade and operations
related issues faced by businesses. It is after creation of European Union that an issue related to
limited employees’ participation has been identified. In order to protect employees’ interest, a
partner based relations between trade union and management has been created.
The changing time has forced Unions to work for welfare of employees by educating
them about their rights within the organization (Morris, 2012). European Union strive to bridge a
gap between employees and management by allowing workers to participate in decision making
process. The businesses is recent past have developed understanding of industrial democracy.
The big organizations provide a platform whereby employees tend to support decision making
process. Workers at all levels are free to suggest ways of improvement and growth of the
organization. European Union ensures the implementation of strategies such as work councils,
partner based relationship and providing employees an ownership stake in the organization.
In case of partner based relations, management and Unions work towards welfare of
employees. They do create a platform whereby employees can suggest the way of improvement.
The participation of work-force in decision making process is highly welcomed by management
under the scenario of partner based relations (Snyder and Diesing, 2015). Work councils refers to
group that is created by bringing up representatives of all departments at one place. This is turn
creates a common podium where business problems can be discussed. Further, suggestions from
each departments supports growth and development of the organization. Finally, the employees’
participation can be increased by sharing ownership stake with them. The employees should be
offered shares that allows them to have voting rights in the company. This in turn increase level
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of workforce engagement within the organization. It can be therefore said that European Union
has successfully implemented way to bring up Industrial Democracy in United Kingdom.
4.2
There are various methods of employee involvement and participation which are used by
the organization (Gupta and Kumar, 2012). In this context, it includes delegation, effective
communication, etc. These are given as below:
 Effective communication- In this process, executive can conduct meeting and open
secession with all employees and team members which help them to interact with each
other. In addition to this, they involve in decision making process and workers are share
their experience and feedbacks which aids in making effective decision. Moreover, it
increases the motivation of their employees that assist in building strong relationship with
the employer and employee.
 Participative style- Under this, manager can take innovative ideas and knowledge from
the manpower in the Marriott hotel (Curran and Quinn, 2012). For this purpose, an
organization can follow participate style as the company will get idea as how to improve
the overall productivity of the business. In this context, employees can feel highly
motivated because they can participate in decision making process and share the ideas
 Providing authority method- Under this method, an organization can provide authority
to their employees as this helps them to feel confident and power full towards the task. In
this context, it increases the overall productivity of the business as well enhances the
market share in hospitality industry (Das and Ahmed, 2014). Moreover, company can
make decision and with the help of this method workers can participate in any type of
discussion.
4.3
Human resource management (HRM) is the crucial part of every business which helps in
managing the internal functions of the organization. With the help of human resource
management, the company can maintain employee relations as well manage their workforce at
the workplace. In this context, without proper human resource, the firm is not able to maintain
good employee relations and day to day business activities (Kelly, 2016). In addition to this, it
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focuses on innovation and manpower development so the firm can use various functions of HRM
such as training and development, performance management etc. The human resource
department tends to bridge gap between management and employees at workplace. It provides a
platform where employees can submit their queries and issues to the top management
(Thirulogasundaram and Kumar, 2012). The HR manager can conduct the recruitment and
selection process for fulfilling vacant post in department. In addition to this, they can take the
suggestions about all kinds of topic like work activity etc. This in turn helps in increasing
employees’ participation in decision making process.
It is seen that a polite treatment to employees help in building sound and strong
relationship. The organization in now-a-day found management of employees the most difficult
task. It is essential for business to achieve a balance between employees’ interests and
organizations’ goals. Traditionally, employees were regarded as machines that can increase
organization’s productivity to unlimited level. However, with passage of time employees have
gained acceptance as assets and human resources (Curran and Quinn, 2012). It is through
inculcation of human aspects that treatment to employees have changed drastically. This in turn
brought forward the concept of employees’ value at work place. Now-a-days, human resource is
considered to be the most important source that supports success of the organization. It is
through effective management of workforce that the organizations are able to improve
employees’ relations.
Marriott Hotel needs to value its employees at work place. Being in service industry, it is
difficult for the organization to simultaneously satisfy interest of consumers and employees. The
business unit needs to create strategies where rights of employees are protected; and at the same
time consumers’ demand is satisfied. Marriott hotel implements strategies whereby sound
relations with employees are created. This in turn results in bringing up sense of belongings and
satisfaction among workforce. The highly satisfied people in turn offer high value to customers.
It is with implementation of dynamic human resource management strategies that the Marriott is
able to build sound employee relations.
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CONCLUSION
Summing up whole report, it has been concluded that there are various types of conflict
that arises at the work place. . The business can solve the all issues and fulfill its employees’
needs and wants through effective implementation of human resource activities.. With the
assistance of trade unions, Marriott hotel can maintain relationship between organization and
employee. It also aids in conveying the message related to subordinates needs and wants to the
management of organization. This in turn affects the employees’ performance and they can
effectively work and fulfil their goals and objectives. In addition to this, different types of
methods are used by the executive for increasing number of employees’ participation in the
decision making process. With the help of human resource, the firm can manage work based
activities and workforce.
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