Employee Retention Strategies for Morrison: A Study on Employee Motivation

Using information HR UIN

Contents
Discussion of the issue.................................................................................................................4
Research aim and objectives........................................................................................................4
PLANNING.....................................................................................................................................4
Stakeholders.................................................................................................................................4
Proposed methodology................................................................................................................6
Action plan-.................................................................................................................................7
Research activity and findings.....................................................................................................9
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

Discussion of the issue
In the current era, HR faces numerous issues and this in turn affect the overall
performance of a company which includes employee retention, workplace diversity, training and
compliance etc. In the present stud, scholar only focus upon the employee retention because
there are many ways that lead to affect the employee motivation (Singh, 2019). At this, HR plays
an important role in order to make their employee motivated towards a company and assist to
accomplish the defined aim as well. Further, it can be stated that the there are many factors that
affect the satisfaction level of respondents and this in turn causes negative impact over the
performance of the company. Thus, the present report will highlight different ways through
which HR can retain the employees and make them able to sustain the relations for further level.
Research aim and objectives
The aim of the study is to investigate different employee retention factors that affect the
employee motivation level within Morrison.
Objectives:
 To understand the concept of employee retention and employee motivation
 To identify the causes that lead to dissatisfaction in the employee motivation level.
 To assess the challenges faced by HR while retaining the employees within Morrison.
 To recommend the best ways through which the challenges can be minimized and
employees will be retained.
PLANNING
Stakeholders
As per the defined aim and objectives, it has been identified that there some key
stakeholders who are highly affected from the issue and there is a need to overcome the same in
order to generate a better outcome (Nguyen and Mohamed, 2018). By using Mendelow
stakeholder matrix, it has been identified the list of stakeholder who affected from the project is
as mentioned below:

Power
Manage closely Keep satisfied
 Directors  Shareholders
Keep informed Monitor
 Employees
 suppliers
 Customers
 Competitor
Interested
 High power, highly interested respondents (Manage closely): Such type of stakeholders
are fully engaged with these respondents and also make them great effort in order to
satisfy. In the context of chosen topic, director of Morrison are fall under this category
because they have the highest power and by consulting with the HR team, make efforts in
order to minimize the issue of employee retention (Zarghami and Dumrak, 2020). This
assist to create better outcome and provide ways to solve the same by focusing the issue. High power, less interested respondents (Keep Satisfied): In this type, stakeholder who
fall in this category put enough efforts in order to keep the stakeholder satisfied.
Shareholder of Morrison are fall under this category that consult with the other
stakeholder in order to improve the business performance and meet the defined aim. Low power, highly interested respondents (Keep Informed): The respondents who fall
under this category need to ensure that there is no major issue arise in the company and
as a result, the audience can provide a ways to solve the same (Abdollahi, Hosseini and
Alimohammadzadeh, 2019). That is why, employees of Morrison are fall in this because
the issue is related to them, also HR of the company need to manage the same which help
to reduce the chances of increasing employee retention. Apart from this, it can be stated
that employees also provide suggestions to the HR that reflect their involvement within a
business in order to improve the business performance.
 Low power, less interested respondents (Monitor): Such type of stakeholder only keep
an eye to the movement of other company in order to generate a better outcome. In this,
competitors plays an important role because they changes their strategy by analyzing
other company’s performance in order to stay ahead in the competition (Druschke and

et.al., 2020). That is why, the involvement of these stakeholders lead to cause positive
impact over the results.
Proposed methodology
There are two ways through which the information can be collected for the present study
that provide effective outcome and this in turn generated a better outcome. The critically analysis
of the two methods i.e. primary and secondary is as mentioned below:
Secondary
sources
Information
needed
Research
source
Justification
for the
source
Advantages
of the source
Disadvantages
of the source
In this type
of source, the
information
can be
extracted by
secondary
sources
which
determine the
trend of the
issue so that
effective
outcome can
be generated
accordingly.
The source
used for the
study in the
secondary
source is
book, article
and official
website for
the company.
In the present
research, the
chosen
website is
accurate
because all
the sources
will be
collected
which were
published
after 2018.
That is why,
it can be
stated that
with the help
of such
sources,
scholar can
generate a
better
outcome.
The
secondary
data
collection is
economical
in nature and
that is why, it
can be
extract from
anywhere.
There is no
time and
extra efforts
required in
order to
generate the
results
(Rosinger
and Ice,
2019).
Scholar is
able to make
out the gaps
within an
information
so that
effective
outcome can
be generated.
The biggest
disadvantage
of using this
method is such
that this is not
answer the
researcher’s
specific
question
because it do
not contain
specific
information.
There is no
control over
the results
because of not
using dataset.
The reliability
of the results is
not accurate.
Primary
sources
Information
needed
Research
source
Justification
for the
source
Advantages
of the source
Disadvantages
of the source

In this type
of data
collection
method,
scholar is
able to
perform the
reliable
results so that
effective
results can be
generated in
an effective
manner
(Goel, 2022).
It provide
reliable
information
to the
company in
order to
evaluate the
view of
respondents.
The research
source can be
interview,
questionnaire
that provide
authentic
results in
order to
generate a
better
outcome.
The chosen
sources for
conducting
the research
is appropriate
because it
helps to
improve the
results. Also,
it can be
stated that
opting
primary
research over
secondary is
beneficial for
the company
because it
provide real
life issues
and suggest
ways to
manage the
same.
Primary
research
resolve the
specific
issues and
provide
better
accuracy as
well.
Also,
primary
sources helps
for provide
raw
information
and first-
hand
evidence
which are
depended on
statistical
data,
interview
transcript and
work of art.
Some primary
sources are
related to eye
witness
accounts that
may be too
close to
subject, lack on
critical
distance,
interview and
survey.
Primary
sources can be
difficult to find
and takes more
time.
Action plan-
Gantt chart
Task Mode Task Name Duration Start Finish Predecessors
Manually
Scheduled
Project for employee
motivation of Morrison 102 days Mon 4/25/22 Tue 9/13/22
Auto
Scheduled Project initiation 22 days Mon 4/25/22 Tue 5/24/22
Auto
Scheduled Aim and objectives 7 days Mon 4/25/22 Tue 5/3/22
Auto
Scheduled Recruiting project team 5 days Wed 5/4/22 Tue 5/10/22 3
Auto Budget 10 days Wed 5/11/22 Tue 5/24/22 3,4