Impact of HRM Practices on Employee Motivation and Performance: A Case Study on Morrison's

REASEARCH METHODS
IN HR

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Aim and Objectives.....................................................................................................................3
Research Questions......................................................................................................................3
Significance.................................................................................................................................3
Literature Review........................................................................................................................4
Research Methodology................................................................................................................6
Resources Required.....................................................................................................................8
Milestone.....................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The human resource department is no longer simply associated with the recruiting and hiring
process but their role has become much more extensive and diversified. In the current dynamic
environment, ensuring that the employees are satisfied the work culture and are working in a
motivated manner is a critical part of duty for HR manager (Donate, Peña and Sanchez de Pablo,
2016). The proposed research will analyse the concept of HRM and the impact that such HRM
practices have on the employee’s motivation level. Morrison’s is an continuously expanding
retail sector and this research will help in developing better HRM practices after evaluating the
existing ones of the company.
Aim and Objectives
Aim: To identify the impact of HRM practices on increasing the employee motivation and
performance at the workplace. A case study on Morrison’s.
Objectives:
 To analyse the concept of Human resource management in the Morrison’s workplace.
 To identify and discuss the impact that HRM has on the employee motivation and
performance levels.
 To ascertain the challenges that arises in the implementation of such HRM practices in
Morrison’s.
 To recommend appropriate strategies and solutions for the challenges identified in
Morrison’s Company.
Research Questions
 What is the concept and functions of human resource management in retail sector?
 How does the HRM activity affect employee motivation and performance?
 What are the challenges that can arise in order to implement HRM practices in Morrison’s?
Significance
The human resource department has various roles in company affecting various parameters
of skill enhancement and talent efficiency within employees through which overall performance
of organisation is improved. The proposed research will help in evaluating the impact of HRM
specifically on performance of employee and this will therefore help in addressing the increasing
problem of employee turnover in Morrison’s.
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Literature Review
As per the views of Malik, Pereira and Tarba (2019) human resource management scope
is large incorporated within structure of companies which enable them to construct committed
workforce with large talented staff employees. There has been significant focus given to all
potential enhancement areas among employees through which company can gain large goodwill
among customers and highly present out themselves with efficient performance. The author
explains HR has various potential areas and determinants where employees can get training and
development platforms, which will motivate them and keep them retained in company for long
term. HRM scope is not only diversified but has large focus in giving career enhancement
opportunities to all employees working in company which give them functional platform. HR
policies maintain coordination within employees and all team members which develop their
working scenarios legally make them efficient and highly contribute to success of companies.
Author explains HRM scope determines various enlargement criteria in functioning of company
as there is large positive impact within their functioning. HR practices helps in gaining
competitive edge as they are real face value which impacts employees working efficiency on
various levels and leverage huge profits within company structure.
As per view of Cheng and Hackett, (2019) human resource management plays an
important role in influencing and motivating employee to improve their performance and
productivity for growth and expansion of business. HR manager analysis and evaluates needs
and preference of employees so that various method can be used to motivate employees so that
they can put extra effort for achievement of company objectives. HR manager not only recruit
and select individual but also plans for technique that it can used for growth and development of
individual skill and knowledge. Therefore HR manager by planning for growth and development
of new skill helps in improvement of performance and productivity of individual and promote
growth and success of firm. HR manager by providing good working environment and building
strong interrelationship among employees motivate them to work as team for common goals.
As per author manager of company by ensuring health and safety of people able to gaining
feeling of belongingness and motivated to put extra effort so that company can expands its brand
image and market share. It also has to follow various laws and rules such as equality among
employees while promoting and transferring employees and no individual can be terminated
without valid reason. Such laws followed by HR manager of company while operating various
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