Employer Branding: Importance to Recruitment, Selection and Retention

PRESENTATION
Employer Branding

Introduction
 Employer branding refers to the process in
which an organisation builds a reputation as the
employer of choice through improving the value
of employee positions and value rather than its
core activities and its products.
 Through the organisation branding, a company
can recruit employee with high-quality skills
and thus can be able to retain those people who
are regarded as professionals (Theurer,
Tumasjan, Welpe & Lievens, 2016).
 Through this strategy, the organisation can
attract ideal professions who are capable of
coming up with new ideas thus improving the
company business plans (Conference Board of
Canada, 2012).

The concepts and theories
All companies are involved in some practices of employer branding practices irrespective of whether or
not that approach being formal(Gronlund, 2013). Think about enlisting a recruitment ad, appearing for
a job fair, viewing employees as part of a consumer viable drive, all these are employer branding events
Abraham Maslow, a humanistic psychologist, created precise desires that can motivate a person when
it comes to life-centered satisfaction.
There are about five levels forming Maslow’s Hierarchy of Wants:
 Emphases the physiological desires
 Inspecting the need for having a conducive setting for learning
 The feeling of love and compassion impact the candidate’s recognition for others
 Individual successes a process can diagnose
 Understanding the truth and discovering roles
The entire purpose for enacting an employer branding plan is to entice top talent to a company.