Employing Virtual Teams for Marketing Purposes: A Proposal Memo

Management Communication

TO: Managing Director
FROM: Marketing Department
DATE: DECEMBER 6, 2018
SUBJECT: Employ virtual teams for marketing purposes
The purpose of proposing memo in this managerial situation is to assess the pros and cons of
making virtual marketing teams to ensure viable market options globally. Even though the
cons of creating virtual teams consist of a significant failure rate of 82% in one of the studies,
the advantages outweigh the disadvantages. It is necessary to critically analyse the marketing
deliverables corresponding to our company’s present situation and take necessary steps to
expand our team virtually. Our company has the potential to undertake similar
responsibilities and I strongly recommend that we should employ virtual teams for marketing
purposes. There are few important points that are in favour of having a virtual marketing
team for our company. The following are the reasons justifying the purpose.
Cost
Affordable expertise can be hired from a diverse sample space of experts who are willing to
share their marketing skills virtually. Employing this technique of team working will bring
down costs of unnecessary travel plans, which leads to saving of time which can be
judiciously used for actual work (Serrat 2017). Furthermore, employing virtual teams on a
global level will also bring down costs of providing the employees space and other
operational costs incurred on human resources (Purvanova 2014). Managing virtual teams
will be an easy process as technological advancements have enabled companies to conduct
and manage meetings at all hours of the clock. Hence, effective navigation of work and
timely progress tracking will help our off-shore employees to stick to the deliverable
deadlines regardless of them being virtual. All these costs saved are very critical for the
company’s finances and these saved costs can be used for something more constructive and
useful.
Simultaneous global expansion
Having a virtual marketing team in different locations will help understand the market
requirements around the globe simultaneously. At this stage, it is important for our company
to strategically expand our business to places that see most value in our products and services
(Saafein & Shaykhian 2014). For this, having different employees in different locations will
help our organization to assess the best locations to pivot our business for expansion.
Furthermore, unlike finding people at given geographical location, having virtual team
around the globe can help us get skilled experts globally who will be tailor made for our
requirement and preferences (Derven 2016). Efficient screening of people for the right job
will help us get what we expect from the team. The ability to leverage global talent will be
the key advantage that can be exploited to the fullest in terms of recruiting competent
professionals.