Business Plan for Energy Booster: A Healthy Energy Drink Company

This project report summarises a business plan in context with growth and operational practices for Energy Booster, a healthy energy drink company. It covers target customers, unique selling proposition, evaluation of competitors, and more.

Enterprise and
Entrepreneurship

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1

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EXECUTIVE SUMMARY
This project report summarises a business plan in context with growth and operational practices.
This business idea is as per the company Energy Booster which provides
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INTRODUCTION
Business plan is a formal written information which comprises objevtives of business,
measures for achieving targets and set time for achieving the goals. It offers out a strategy
for differentiating activities like marketing, HR, and finance. While creating a business plan,
this project report addresses several areas such as objective assessment, rivals, growth plans,
and more. Idea of business examined in this report is Energy Booster which belongs to food
and beverage sector and offers healthy energy drinks to consumers. This idea of business is
termed reliable as it is capable of resolving issues people face while consuming sugar drinks.
Proposed future business
Energy Booster provides energy drinks to customers which contains caffeine in it so that
they can feel fresh the whole day. It is a product oriented firm whose major aim is to maximise
their sell by reaching to more number of people. Entrepreneurs came up with this idea to provide
options to customers who looks for more healthy drinks options.
Energy Booster offers drinks with standards packaging of bottles to attract more numbers
of customers. This product has been designed by using healthy ingredients......
Intellectual property rights are defined as legal authority guaranteed to an innovator or
developer in order to secure their work for a set length of time. It is critical for business owners
to file a patent for their packaging that includes a logo print. They really should file for
trademark protection to safeguard their logo and business name.
Targeted customers
Entrepreneurs of Energy Booster firm have decided to target customers who are of age
between 16 to 40. They also targets people who are more into sports and indulge in physical
activities. Entrepreneurs have assessed STP analysis to evaluate how they segment, position and
target customers on basis of their suitability. With help of this practice, entrepreneurs have
chosen to target those customers who want to live a healthy and energised lifestyle. In STP, they
have analysed their market by geographical and psychographics basis. They have segmented
those people in UK who have busy life schedule and did not get much time to take care of
themselves. After this selection of target market, entrepreneurs think of plan to move ahead with
this business idea.
Unique selling proposition (USP) of Energy Booster firm is..............
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By offering energy drinks, customers’ needs of feeling energised throughout the day and
less consumption of sugar can be fulfilled.
For evaluating target market position of business, entrepreneurs of Energy Booster have
performed STP analysis and Porter’s five model. They get outcomes that the proposed product is
highly demanded by customers. But there is huge competition in market about the same product
so it is imperative for entrepreneurs to set up strong marketing campaigns on various source of
media.
Evaluation of competitors
Major competitors of Energy Booster firm are established businesses of UK like Monster,
Relentless, Rockstar Energy etc. which provides fresh and healthy energy drinks options to its
consumers. Assessment of industry is termed as an analysis process which provides information
about attractiveness and competitiveness of market and how other businesses are coping with
competition. It helps entrepreneurs of Energy Booster to gain accurate insights about the
situation of firm in market. Several steps are taken to perform industry analysis of Energy
Booster which are described below:
Assess background research- Entrepreneurs have conducted background study on
industry analytics, which has provided them with useful information. They have gained
knowledge of prospective risks and competitors.
Data acquire- Next step is associated with procuring information by website of
competitors and evaluate proper market analytics. Entrepreneurs of Energy Booster firm have
assessed piecing strategies and promotional practices of their rivals.
Evaluation of information collected- Entrepreneurs of Energy Booster firm have
evaluated their procured information and compare their own weaknesses, strengths and strategies
with it.
Entrepreneurs of Energy Booster have conducted analysis of industry by using Porter’s
Five Forces model. It factors in context to Energy Booster are described underneath:
Competitive rivalry- This force has a major impact on food and beverage sector of UK. In
relevance with energy drinks, several companies like Monster, Relentless, Rockstar Drinks etc.
have established their business.
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Threat of new entrant- Food and beverage industry is measured as competitive which do
not attract many entrants. Legalities to establish a new brand in beverage sector is difficult, thus
the threat of any entrants is low.
Threat of substitutes- The number of substitute products available is less in terms of
energy drinks. Thus making it viable to entrepreneurs of Energy Booster to offer their products
in market.
Bargaining power of suppliers- Suppliers in food and beverage industry is high which
results in posing low threat for businesses. Thus entrepreneurs of Energy Booster can switch to
other suppliers who provide them better services at minimum cost.
Bargaining power of buyers- Multiple numbers of rivals and easy accessibility of
products has provided high power to buyers in context to food and beverage industry. In
relevance with Energy Booster, entrepreneurs have create innovations in drinks like offering
range of flavours to attract more number of customers.
Skill analysis for GO BEAUTY company
Finding and selecting suitable source for funding
Plans for obtaining resources
Type of organisation and management information system for the chosen business
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Vision of business
.
CONCLUION
From the above mentioned information, it has been assessed that developing a good
company idea is critical for entrepreneurs in order to grow their brand Various factors to
consider while formulating a business idea include funding sources, management style, nature,
and entrepreneur abilities. Entrepreneurs must develop an inventive business idea in terms of
making it a successful venture.
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REFERENCES
Books and Journals:
Chatzichristos, G. and Nagopoulos, N., 2020. Social Entrepreneurship and Institutional
Sustainability: Insights from an embedded social enterprise. VOLUNTAS: International
Journal of Voluntary and Nonprofit Organizations. 31(3). pp.484-493.
Korede, T., 2021. What do we Talk about when we Talk about Ethnic Entrepreneurship?.
In Global Migration, Entrepreneurship and Society. Emerald Publishing Limited.
Lyne, I., Ngin, C. and Santoyo-Rio, E., 2018. Understanding social enterprise, social
entrepreneurship and the social economy in rural Cambodia. Journal of Enterprising
Communities: People and Places in the Global Economy.
Matlay, H., 2021. international enterprise and entrepreneurship education. Education+ Training.
McElwee, G., 2022. Reflections on a career in entrepreneurship research. The International
Journal of Entrepreneurship and Innovation, p.14657503221083201.
Shi, K., 2020, September. Design of Innovation and Entrepreneurship Education System of
Logistics Major in higher vocational Colleges Based on Industry Talent Demand.
In 2020 International Conference on Modern Education and Information Management
(ICMEIM) (pp. 271-274). IEEE.
Van Dijk, G., Sergaki, P. and Baourakis, G., 2019. The cooperative enterprise: Practical
evidence for a theory of cooperative entrepreneurship (pp. 1-204). Cham, Switzerland:
Springer International Publishing.
(Chatzichristos and Nagopoulos, 2020). (Korede, 2021). (Lyne, Ngin and Santoyo-Rio, 2018).
(Matlay, 2021). (McElwee, 2022). (Shi, 2020). (Van Dijk, Sergaki and Baourakis,
2019).
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APPENDICES
Profit and loss statement
Sales £26,000 £31,000
Direct Cost of Sales £1,250 £1,500
Total Cost of Sales £1,250 £1,500
Gross Margin £24,750 £29,500
Gross Margin % 95.19% 95.16%
Expenses
Payroll £15,000 £15,000
Sales and Marketing and Other
Expenses
£200 £200
Utilities £250 £250
Insurance £400 £400
Rent £2,000 £2,000
Payroll Taxes £2,250 £2,250
Total Operating Expenses £20,100 £20,100
Profit Before Interest and Taxes £4,650 £9,400
EBITDA £4,650 £9,400
Interest Expense £609 £603
Net Profit £4,041 £8,797
Net Profit/Sales 15.54% 28.38%
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Cash flow statement
Cash Received
Cash from Operations
Cash Sales £26,000 £31,000
Subtotal Cash from Operations £26,000 £31,000
Additional Cash Received
Long-term Liabilities Principal
Repayment
£694 £694
Subtotal Cash Spent £22,658 £22,661
Net Cash Flow £3,342 £8,339
Cash Balance £17,938 £26,277
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