Business Plan for Health and Fresh Bakery

Enterprise and
Entrepreneurship

Contents
INTRODUCTION...........................................................................................................................1
Proposed future business..............................................................................................................1
Targeted customers......................................................................................................................1
Identification of competitors........................................................................................................2
Skill analysis................................................................................................................................3
Projection of two year profit and loss, cash flow forecast and break-even point........................3
Finding and choosing suitable sources of funding.......................................................................3
Planning for acquiring resources.................................................................................................4
Management information system and type of enterprise.............................................................4
Business vision.............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDICES.................................................................................................................................7

INTRODUCTION
A business plan is termed as document designed by organisations which defines firm's
objectives, operations, sector standing, marketing goals and how to attain determined targets. It
lays out a written roadmap for companies from financial, marketing and operational standpoints.
It is a critical attribute to get any firm off the ground and transform their business idea into
reality (Boddington and Barakat, 2018). This report highlights various dimensions while making
business plan such as rivals, skills analysis, growth matrix etc. The idea of business in this report
is about Health and Fresh Bakery which provides sugar free cookies, cakes, biscuits and
chocolates. This idea of business is termed as feasible as people are getting more health
conscious and needs sugar free items.
Proposed future business
Health and Fresh Bakery provides healthy cakes and chocolates options to customer
keeping in mind the harmful effect of sugar on human body. The firm is product based and its
main focus is on attracting more number of customers to earn profits. Entrepreneurs transforms
this idea into action by researching about healthy trends followed by people and their preferences
of not in-taking excess sugar. Health and Fresh Bakery offers sugar free products to its customers
while keeping in mind the packaging standards (Dey and Steyaert, 2018). They use raw materials
which do not increase fat or calories in human body and helps in maintaining their sugar level.
Intellectual property rights are considered as legal rights provided to creator or entrepreneurs to
safeguard their invention for a specific period of time. It is important for entrepreneurs to sign up
their business logo and packaging. They should register their brand as trademark to protect their
brand name.
Targeted customers
Entrepreneurs of Health and Fresh Bakery have targeted B2C segment so that they will
be able to reach huge number of consumers. To evaluate targeted consumers, Health and Fresh
Bakery entrepreneurs has conducted STP analysis. With help of this analysis, entrepreneurs have
choose to target audience on basis of their demographics. As the firm is provided sugar free
cookies and chocolates, there main target is people of old age who looks for diet free options as
well as any age group who wants to lead healthy lifestyle (Dzwigol, Dzwigol-Barosz and
Kwilinski, 2020). They target customers by paying sheer attention to customers and making
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