Impact of Energy Management Difficulties in Hotel Industry

Running head: RESEARCH PROPOSAL
Impact of Energy Management Difficulties in Hotel Industry:
Name of the Student:
Name of the University:
Author’s Note:

1
RESEARCH PROPOSAL
Table of Contents
1.0 Introduction................................................................................................................................2
1.1 Research Aim.............................................................................................................................2
1.2 Research Objectives...................................................................................................................2
1.3 Research Question.....................................................................................................................3
2.0 Literature Review......................................................................................................................3
3.0 Research Methodology..............................................................................................................3
Reference.........................................................................................................................................8
Appendix..........................................................................................................................................9

2
RESEARCH PROPOSAL
1.0 Introduction
Increased competition in hotel industry is directing the hotels to provide greater level of
satisfaction to the customers. This in turn is reducing the profit margin generated through the
operation. Energy management is one of the primary costs incurred, where the organisations are
facing difficulties in managing and reducing energy consumption for their operation (Xu &
Chan, 2013). This requires the hotels to develop eco-friendly and renewable resources that can
help reducing the cost as well as increase sustainability, which in turn will propose greater value
to the customers. This research will focus on award winning hotel Crowne Plaza, which is New
Zealand leading hotel situated in Auckland (auckland.crowneplaza.com, 2018).
1.1 Research Aim
Crowne Plaza wants to identify the challenges in incorporating the eco-friendly and
renewable energy sources. Furthermore, Crowne Plaza would investigate the possibility of
increasing the profit margins with the help of renewable energy sources and measuring the
benefits.
1.2 Research Objectives
 To identify the benefits of renewable energy sources in increasing profit
 To identify the options available to Crowne Plaza in converting into renewable energy
consumer
 To identify the challenges faced by Crowne Plaza in incorporation of renewable energy
 To find the ways for the solutions for the problems regarding the energy management

3
RESEARCH PROPOSAL
1.3 Research Question
 Can Crowne Plaza introduce renewable and eco-friendly energy sources into its current
operation?
2.0 Literature Review
The literature review aims to develop the theoretical understanding of the significance of
renewable and eco-friendly energy for securing the future. Energy management has a very close
relationship with the performance of the hotels. The hotel authority will have to find out the
important things in the energy management issues. This will be very much effective to provide
the best services to the customers. The literature study would focus especially on the hotel
management industry to present the idea about using renewable energy. The information would
be collected from the authentic secondary sources to evaluate the necessity of such energy
sources for the future use. The role of energy management is also very important indeed because
the impact of technology has to be utilized properly. The concerned hotel for this paper will be
very much benefitted by adopting the most efficient energy management strategies. The obtained
ideas from the literature review section would be helpful for conducting the primary research. In
fact, the extensive knowledge gained from the literature section would help in identifying the
probable functionalities that the company needs to adopt for the betterment of the future.
3.0 Research Methodology
 Sampling
The study is based on the primary data collection process in which the quantifiable data
would be collected. Therefore, the research process would use the probability, simple random
technique to gather ideas from the participants of the survey process. Probability sampling