Best practices in global management within multinational

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: Best practices in global management within multinational.
______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Research aim: To explore eco-friendly strategies, policies and initiatives and their effectiveness in
changing decision making process of consumers. A study on Hyatt hotel
Research Objectives:
 To understand the concept of eco-friendly strategies and policies within hospitality industry.
 To explore the various eco-freindly initiatives and strategies for influence consumers decision
making.
 To determine the importance of eco-friendly strategies within Hyatt hotel.
Research questions
 What is the concept of eco-friendly strategies and policies within hospitality industry?
 What are the various eco-freindly initiatives and strategies for influence consumers decision
making?
 What is the importance of eco-friendly strategies within Hyatt hotel?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
This study aims to examine the role of eco-friendly initiatives and strategies in influencing the
buying decision of consumers and improving the organisational performance along with
competitiveness. The main reason behind conducting this research is to get the better understanding
about the eco-friendly initiative within the hospitality sector that can influence the buying behaviour
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of consumers. Along with this, with the help of this research investigator will know about the various
type of eco-friendly initiatives and strategies in enhancing the overall performance and productivity
of Hyatt hotel. Along with this, it provides the deep insights of the topic and accomplishment of aim
of the research.
Section Three: Literature sources searched
This is refers to the survey of scholar sources such as books, articles, theses etc. which are related to
specific topic or research question. This support in to present current knowledge including
substantive findings, theoretical and methodological contribution to a particular topic. Literature
review are the secondary sources which do not report to new or original experimental work.
To understand the concept of eco-friendly strategies and policies within hospitality industry.
As per the view point of Scott Thompson, Eco friendly strategies and policies refers to a
sustainability of goods and services, law, guidelines and policies that reduces and minimal the harm
upon ecosystems or environment. The hospitality sector has historically and dramatic impact on
environment through the consumption of water and energy, use of durable goods and hazardous
waste creation. But now hospitality industry is increasingly aware about importance of ecological
system. Hotels are incorporated with eco-friendly concept at designing stage and researching the
ways to reduce and recycling he various eco-freindly initiatives and strategies for influence
consumers decision making.of waste. This has been provides a clear competitive advantages which
strives for a higher customer base. As now hotels realize that they can enhanced the guest
experiences and attract potential customers by integrating natural elements within the organisation.
To explore the various eco-freindly initiatives and strategies for influence consumers decision
making.
As per the view point of Shelby Bell, a healthy work environment is the one in which
managers and staff are work together to use a continuous improvement process to protect and
promote the health, safety and well being of all stakeholders and the sustainability of workplace
through this, hotel can enhance its overall proficiency and productivity. Along with this, it influences
the buying decision of consumers as due to COVID-19 pandemic impact consumers become hygiene
conscious.
Use eco friendly cleaning solutions: conventional cleaning products releases harmful chemicals into
the environment that is not healthy for the workplace staff as well as for guests in hotels. Now many
hotels shifted towards cleaning products which are made with bio-based oil and other natural cleaner.
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This provides less irritation to guest and employees along with less destruction to environment
through which customers get attracted towards the hote.
Create a recycling programme: this an another way to support healthier environment through
implementing the recycling programme throughout the building. This will help in to reduces waste,
save resources, energy and minimize emissions. This can inspire the employees to make better
choices when it comes to reduce its impact through cost get reduced and drive prices lower for the
customers. Therefore people will choose the hotel which is providing a great a quality in low prices.
Furnish room sustainable: this is one of the creative and innovative idea for eco-friendly initiatives
through which customers get attracted towards the hotel. With the support of smart technology and
choices hotel will furnishing guest rooms with natural fiber sheets and furniture made by sustainable
material. In addition to this, hotel will stock the room with reusable coffee mugs and glasses so that
eco-friendly services can be provided to the customers along with higher quality.
To determine the importance of eco-friendly strategies within Hyatt hotel.
As per the view point of Nicky LaMarco, when a hotel makes a efforts towards reducing its negative
impact on environment is the one which is going green. It clears that taking measures are to reduce
utility costs, to start recycling and reusing procedural programs. These steps are beneficial for the
hotel, some of the importance are explained below:
cost saving: increasing energy efficiency and reusing existing material in creative way saves money
on utility cost. With these practices Hyatt hotel will spend less on purchasing of stock to create new
product or services.
green marketing awareness: this is refers to image of a company at market place, going green makes
a hotel trustworthy in the eyes of consumers. As per the survey most of the consumers agree to pay
more for the products and services that are from the sustainable sources.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation,
writing the report):
Aim and objectives
How long this will
take:
12 Days
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Literature review
Research methodology
Data collection
Data analysis
Conclusion and recommendations
Submission of final report
15 days
20 days
25 days
30 days
8 days
3 days
Milestone one: ___Literature review ________
Target date (set by tutor): _____03-02-2021_______________
Milestone two: ___Research methodology____________________
Target date (set by tutor): ______24-02-2021________________
Gantt Chart
Gantt chart is a time management tool that will helps investigator by providing information about the
starting and ending data of each activity (Foss and Pedersen, 2019). Gantt chart of the current project
will be shown as below:
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