Developing a Business Plan for Divy Spa and Ayurveda Beauty Parlour

ENG4003-N RESEARCH
AND ENTERPRISE
MODULE

EXECUTIVE SUMMARY
This report will present a comprehensive analysis of all the essential factors in developing a
business plan for Divy Spa and Ayurveda Beauty Parlour. The report will highlight different
aspects that are to be ascertained before venturing into ayurvedic spa business and also determine
different sources of resources. This report will present an analysis on all the requirement for
starting up this business in UK.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Table of Contents.............................................................................................................................3
COMPANY DESCRIPTION..........................................................................................................4
PRODUCTS AND SERVICES.......................................................................................................4
ANALYSIS OF CONCEPT............................................................................................................5
MARKET ANALYSIS OF OPPORTUNITY.................................................................................6
MARKETING PLAN......................................................................................................................6
OPERATIONAL PAN....................................................................................................................7
MANAGEMENT AND ORGANISATION....................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................2
Business Model Canvas Results..................................................................................................2

COMPANY DESCRIPTION
The Divy Spa and Ayurveda beauty parlour will be a female only parlour and will
operate in the Upper Richmond, London and the parlour will offer a variety of services to the
females that are visiting the store will be provided solutions to all their problems in the Ayurveda
that is brought straight from the lands of India. The owners of the parlour will be Miss Divya
Jyoti and Miss Shehnaz Qureshi who have achieved a B.A.M.S. degree in India. The structure of
the parlour will be an LLC corporation and the organisational structure that will be adopted is a
flat structure where employees will report directly to the owners or managers.
PRODUCTS AND SERVICES
The rising stress, pollution and anxiety have led to increase in the discomfort amongst the
humans and their nature (Whyte, 2018). Satisfaction of the visitors of the parlour will be the
major focus of the parlour and all the products and services offered at Divy will exclusively be
Ayurvedic in their composition. The major products that will be offered by Divy Spa are
traditional ayurvedic massage therapies, organic food supplements, wellness program for our
customers skin care, using medicinal oils that will help in treating different problems of the
patients. Some major services and products will be:
Sirodhara (Connecting Mind and Soul): This is a 60 minute oil treatment which will rejuvenate
a person and dosha, a special instrument will be used.
Bhyangam (Me and my body): This is a massaging therapy and involves eight different
techniques.
Yoga: This involves exercises and meditation where females can come to parlour for an hour as
per the package details.