Engaging the Challenging Stakeholder Group

This presentation focuses on engaging and managing challenging stakeholder groups. It discusses the issues faced in engaging stakeholders and provides tools for successful stakeholder engagement. The presentation also includes examples and models to illustrate the concepts.

Engaging the
challenging
stakeholder group

Describing the challenging
stakeholder group:
 MANAGE
EXPECTATIONS
 COMMUNICATIONS

 DEMONSTRATING THAT ONE IS ON
CONTROL AND CREATED ON TRUSTS
 EMPHASIZING, INFLUENCING AND
CHALLENGING.

Why stakeholders are difficult to engage:
 As per the report by PMI or
project Management Institute,
the “Trust is vital to gain support
and make participation for the
changing efforts. Here, the
employees and executives has
been seeing the changes of
differently”.
 1. The senior managers has been
seeing the changes as the scope
for the business.
 2. The employees has been
seeing the changes as the
intrusive, disruptive way to
involve the loss. As the changes
are managed, it is vital to
determine the primary concerns
like loss of turf, meaning,
attachments, control,
competency-base and future.
Stakeholder Issues Examples
Senior manager Issues with job security,
bonus, pay and status
As there s any growth,
the managers would
need the rise in profits
that can lead to rise in
bonuses.
Tools: Here,
Power/Influence
versus Interest Grid
is an effective tool.
Employee Pay, Working conditions,
job security
As the employees are
provided with more
responsibilities that can
intend the rise in pay.
Tools: Here, the
Power/Dynamism
Matrix can be
effectively used

4. Discussion and identification of engagement tools for
assisting the management of relationship with the
challenging stakeholder group:
 The Power and Influence
versus Interest Grid:
 Power or Dynamism
Matrix:

5. Power or Legitimacy with
Urgency Model:
 This model illustrates the behaviour of
stakeholders. The various characteristics
includes the
 Power: For influencing business
 Legitimacy: Regarding actions and
relationships with the business as per
appropriateness properness and
desirability.
 Urgency: Requirements set for the
business. This is as per time-sensitivity
and criticality for stakeholder.

Participation Planning Matrix:
 Relying on the subject of the discussion, issues and problems, it
is needed to approach the stakeholders differently. The matrix of
participation planning provides the overview of how and who is
needed to approach the stakeholder. This is for distinct
discussion, issue and problem points.

Power or Dynamism Matrix and its
usage for the current project:
 Advantages:
 It is useful to find out the actual power of the project is situated.
Thus it can make the better project decisions.
 Disadvantage:
 It is subjective
 It benefits the analysis to be done regularly.
 This tool can be utilized for assessing the political efforts. This can
be cancelled as the new strategies are developed. This classifies
the stakeholders on the basis of two attributes like dynamism and
power.
 Way of using it:

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