Community Engagement: Strategies and Benefits for Stakeholders

COMMUNITY
ENGAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Community engagement..............................................................................................................3
Areas of community engagement and standards for it................................................................3
Project and its details...................................................................................................................4
Stakeholders’ participation and benefits......................................................................................5
Digital mediums to support outreach in community...................................................................6
Internal and external factors........................................................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS.................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
The report is on community engagement. Community engagement is a step taken by an
organisation for engaging community with different methods and measures for identification of a
challenge and assisting in overcoming them. The principles of engagement and benefits of
participation of stakeholders have been described. The relation between the shareholders and the
strategies for their engagement with social media have been highlighted. An overview of the
social media programs for customer engagement have been discussed. Age UK foundation has
been taken as the organisation for study. It is a charity organisation based near Newham, UK and
has been working to provide support to the senior citizens of age group above 60. Services
include helping the elderly get access to schemes provided by government to them, health care
benefits, pension form filing and getting it to reach the citizens and helping them to connect
through social media in time of pandemic to keep them in connect and removing isolation.
Community engagement
Community engagement means for better engagement of the community for gaining long-term
and outcomes that are sustainable. It employs a range of strategies and tools for ensuring success.
It places premium on fostering and trust enhancement as an element in long-term governance.
Areas of community engagement and standards for it
Agenda: The changes in engagement has influence on the focus of projects of how they were
started and the potential for obtaining funding. New venues for collaborating were identified and
funding requires engagement of community makes it accessible (Age, 2020).
Delivery and design: Improvements for studying tools, design, representation, data analysis and
collection can be implemented. Interventions which are new and casual links may be identified
by community having knowledge of circumstances which are local. The project’s efficiency and
speed of project may be enhanced by swiftly engagement of participants and identification of
information sources.
Change and implementation: Improvements may be done in way research findings are utilised
for bringing change and change capacity and maintaining partnerships of long-term which can be
expanded.
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