1Engineering Business Environment SincethebeginningoftheIndustrialRevolution,thelarge-scalebusiness organizations have been responsible for much of the environmental exploitation that has occurred through the 19thand 20thcentury, mainly for the sake of collecting revenues. On the other hand, according to (McDonough and Braungart, 2017)this exploitation has led to the uncontrolled pollution of the environment through the emission of harmful toxins and other substances such as carbon dioxide, carbon monoxide, and much more. In order to cope with this problem, the government of UK has designed a proposal called the ‘Clean Growth Strategy’ that aims to reduce the emission of greenhouse gases across UK. According to (Obschonka et al. 2018) Large scale industries have begun applying this strategy in many innovative forms which would not harm the environment and yet bring in equivalent revenue. Industries such as food, automobile and so on get affected most by the application of such strategies. Therefore the concerned managers have to incorporate sustainable developmental approaches in such cases. In this discussion, the theories of Triple Bottom Line (TBL), Five Capitals, Natural Capitalism, Cradle to Cradle, The circular economy and the balanced scorecard will be explained briefly. Afterwards, the theories of TBL, and five capitals will be studiedinrespecttothecompanyofNestle,thelargestfoodanddrinkprocessing conglomerate, and how these theories can be incorporated in this organization to generate sustainability towards the environment. The triple bottom line or the TBL framework theory recommends companies to focus on social and environmental concerns along with their profits. In the context of traditional business accounting, the bottom line on a revenue and expense statement is usually denoted byeithertheprofitortheloss.Thetheoryisunderpinnedbytheconsiderationof environmental risks and damages into account and providing a full record of he estimated
2Engineering Business Environment final cost (Bakkensen and Mendelsohn, 2016.) Therefore, the TBL framework adds a couple more bottom lines namely social and environmental concerns. The aspect of social benefit caters to the provision of meaningful opportunities like employability and cost effectiveness to the society, while the environmental aspect is more concerned with positively impacting the environment in the process. Most private sector companies entail a policy of CSR (Corporate Social Responsibility) which obligates the public reporting of the company’s positive social and environmental impacts. To develop a vision of sustainability into an organization, the Five Capitals model is usedforservicesandproductstheorganizationoffers.Thevisiondevelopsthrough considering the needs of an organization in maximizing value of every capital (Munoz- Pascual, Curado and Galende, 2019.) To manage the capital assets in the longer run in the best way is to do by sustainable development. It happens to be a dynamic process where an organizationcan achieveproperbalanceamongstsocial,economicand environmental activities. The theory of five capital is divided into natural capital, human capital, social capital, manufactured capital and financial capital. The theory of Natural Capitalism interlinks the interests of business and environment where better customer satisfaction can be guaranteed while at the same time maintaining profits as well as solving environmental problems can be ensured. The theory refers to the resources and services provided by nature as Natural Capitals. There are four principles underlying the theory which are focused on increasing the productivity of natural resources, using biologically inspired models and resources, shifting to a “Service – and – flow” model and reinvestment in natural capitals. Alternately, the Cradle to Cradle (C2C) model suggests that the industries must maintain a perfect balance between their production and outcome and the nature’s biological metabolism process by enforcing a holistic framework of building effective economic, industrial and social systems that are also waste free in essence.
3Engineering Business Environment Keeping correlation with the aforementioned theories, the Circular Economy system is targeted towards creating a cyclical system where there is a continuous use of resources in harmony with elimination of wastage. This system employs 4R approach (Reuse, Recycle, Remanufacture and Refurbish) to generate a closed system where resource utility and waste generation is minimized. Lastly, the Balanced Scorecard system enforces a strategic planning and management system used by the organizations to communicate their accomplishments, align their daily activities, prioritizes their projects while measuring and monitoring progress towards their targets. By using the theory of triple bottom line, the employees working in Nestle has been provided with fair wage and proper environment has been provided to them for working (Kumar et al. 2018.) moreover, as per Nestle’s 2015 annual report, there have been a total employment of 760,000 farmers in the rural areas globally while reducing emission of greenhouse gas by 42,7% since 2005 as well as a gross production of 192 billion food servings with only 8041 food products renovated for considerations of nutrition and health (Nestle.com, 2015). They focus on their employees’ requirements in order to run the work in Nestle efficiently. Workshops are also arranged for them to give proper education about the environment and how opting the sustainable methods can contribute to the purposeThese actions have been nudged into the social handles of the company as well. The company is generating profit from these resources and helping the environment as well (Klump, 2018.) Previously the waste would cost the company more separately but after opting for the sustainable methods there is zero waste on landfill and the company generated greater profit at the same time.
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4Engineering Business Environment By opting the five capital theory. Nestle has flowed its natural capital into the flow of stock energy and the materials producing services and goods includes renewable materials and processes of climatic regulation (Coulson, 2015.) For the human capital, the company priories people health, skills and knowledge that adds up in productive work. Enhancing this with training and education helps the employees more. In social capital, the company is concerned about maintaining good partnership with other communities, families, business trade unions and so on (Molina et al. 2017) In manufacturing capital, the company opts for fixed assets and material goods that contribute in the production of cheerios. In the area of financial capital, the company y faces a crisis of sustainability because of consuming faster natural capitals than the rate of production. However, while the signs are positive that Nestle has been giving ample attention to the prospect of sustainable production and environmental awareness and care, we can neither consider that they are the only one doing so, nor can we deny that the considerations are important enough for everyone to consider. Thus it becomes a matter of high corporate importance to review and implement the theories in real life.
5Engineering Business Environment References Alhaddi, H., 2015. Triple bottom line and sustainability: A literature review.Business and Management Studies,1(2), pp.6-10. Bakkensen, L.A. and Mendelsohn, R.O., 2016. Risk and adaptation: evidence from global hurricane damages and fatalities.Journal of the Association of Environmental and Resource Economists,3(3), pp.555-587. Coulson, A.B., Adams, C., Nugent, M.M.N., Hayes, K., Coulson, A.B., Adams, C.A., Nugent, M.N. and Haynes, K., 2015. Exploring metaphors of capitals and the framing of multiple capitals.Sustainability Accounting, Management and Policy Journal. Klumpp, M., 2018. How to achieve supply chain sustainability efficiently? Taming the triple bottom line split business cycle.Sustainability,10(2), p.397. Kumar, V., Wang, M., Kumari, A., Akkaranggoon, S., Garza-Reyes, J.A., Neutzling, D. and Tupa, J., 2018. Exploring short food supply chains from Triple Bottom Line lens: A comprehensive systematic review. McDonough, W. and Braungart, M., 2017. The next industrial revolution. InSustainable Solutions(pp. 139-150). Routledge. Molina, A., Fernández, A.C., Gómez, M. and Aranda, E., 2017. Differences in the city brandingofEuropeancapitalsbasedononlinevs.offlinesourcesof information.Tourism Management,58, pp.28-39. Muñoz-Pascual, L., Curado, C. and Galende, J., 2019. The Triple Bottom Line on Sustainable ProductInnovationPerformanceinSMEs:AMixedMethods Approach.Sustainability,11(6), p.1689.
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