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Enhancing Customer Experience PDF

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Added on  2020-12-10

Enhancing Customer Experience PDF

   Added on 2020-12-10

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Table of ContentsINTRODUCTION...........................................................................................................................1INDUCTION TRAINING PACK...................................................................................................11 Explaining the hotel carries out market segmentation and consumer profiling activities todetermine its market...............................................................................................................12 Examining the different ways in which customers can be profiled.....................................23. Drivers of customer engagement and different target customer group for the hotel..........24. Different strategies that are employed for on boarding these diverse customers...............3CUSTOMER EXPERIENCE MAP.................................................................................................31. Customer journey map.......................................................................................................32. Identifying customer touch points to interact business......................................................5EXPLANATION ABOUT LEVEL OF MAPPING........................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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