Enhancing Employability in Digital Marketing

This report focuses on enhancing employability skills in the field of digital marketing. It covers topics such as assessment center experience, personal gap analysis, and career development plan. Learn how to improve communication, presentation, and interview skills for a successful career in digital marketing.

ENHANCING EMPLOYBILITY

Table of Contents
SECTION 1 .........................................................................................................................................3
PART A............................................................................................................................................3
PART B............................................................................................................................................3
What are your key learning from this experience? .........................................................................3
How will use this experience to assist with prepration for employer and employee centre. ..........4
SECTION 2..........................................................................................................................................4
Personal gap analysis. .....................................................................................................................4
SECTION 3..........................................................................................................................................6
Career development plan. ....................................................................................................................6
CONCLUSION....................................................................................................................................8
REFRENCES.......................................................................................................................................9

INTRODUCTION
Employability skills is known as the transferable skill which is required by an
individual to develop or grow themselves suitable for employment (Kiai, Lewa and Karimi,
2019). Apart from the technical expertise specific to the job role, employers also outline
skills such as learning ability, problem solving, planning, communication, self management
and team work skills. Digital marketing is defined as advertising that delivered through
social media, websites, mobile apps and email etc (Collet, Hine and Du Plessis, 2015).
There are three areas as to manage the complex customer relation across the variety of
channels.
The present report is based on analysing employability skills for career in field of
digital marketing. Henceforth, report will cover things as reflect on assessment centre
experience day, Personal Gap analysis on the areas that is lack of evidence. Lastly, key
development and action plan to note specific career related activities.
SECTION 1
PART A
Group exercise- I am good at communication and this has helped me a lot at the time
communication in group. I had asked a lot of question relation to digital market and I have
answered them all properly. The weakness was mine is that I did not use STAR technique
to prepare examples and firstly I was nervous in making interaction.
Presentation- I have good presentation skill and this has helped me to do the things
effectively. I have communicated each thing about the presentation in well mode.
Therefore, I have used formal dress code so that I can look more professional and this can
help me to build good image. The one of the weakness of mine was that I did not use the
company and industry knowledge to support the answer provided (Guo, Wang and Wang,
2019).
Interview- I have performed very well as I have maintained the smile on my face and good
eye contact with the interviewer. Thus, I also maintained relaxed body level so that I can
be confident in front of them. I have also impressed the interviewer by asking the good
question at the end. Therefore, I respond to each question in structured mode with use of
examples. My core weakness is that I did not use STAR technique to prepare the
examples.

PART B
What are your key learning from this experience?
My overall experience was good as I attended the whole things in proper manner.
Therefore, I have managed group excercise, presentation and interview all effectively. In
this, I have enhanced my communication skill so nicely and this has helped me to develop
my professionalism. I acknowledged that interaction is very crucial at the time of facing any
interview. Also, I was lacking in confidence and somehow I tried to maintain eye contact
with interviewer. So, my overall experience was good and this also has helped me to
develop core strength and also helps to me make interaction with other people nicely (Van
Laer, Verbruggen and Janssens, 2019).
How will use this experience to assist with prepration for employer and employee centre.
I will use this experience as one of my core strength and will use to tell other to
develop professionalism so that entire things can be done effectively. Therefore, I
encouraged my co-workers to develop professionaly and enhance their motivation skill. I
have told to employees and employer to deal with skills effectively so that employer can
able to conduct the interview effectively at the time of conducting interview. As per my
experience, I must recommend other to enhance their professional skills by developing
communication, interaction and confident skill (Sharif, 2017). Also, I will also take demo
interview for the each individual so that they can enhance their learning and find out the
areas where they are lacking. This will help them to explore their abilities so that in future
they face the interview effectively ( Uysal, 2019).
SECTION 2
Personal gap analysis.
How can I prepare myself and my
environment to achieve my goals
I need to take training so that I can get
proficient in digital marketing skills
What resources and tools do I need I need support from my senior and peers.
Resources like internet tutorials is been
required for this
What steps do I need to take to get from
where I am now to where I want to be?
I need to finish my work on time and also I
should engage in managing all things
adequately.
What new skills do I want to learn I need to learn digital marketing skills for my
career
How can I commit to achieving my goals? By completing it on timely basis, I can

achieve my goals and objectives.
Are there any barriers that I need to remove
to make this happen
Yes like for example I am really diverted I
need to focus on digital marketing skills.
How will I know I have been successful When I have career growth in digital
marketing sector.
In order to build the career in advanced and effective manner this is crucial to
improve the performance of individuals by identifying the lacking areas those need
improvements (Suleman, 2016). It is defined as study that enables the entity to bridge the
gap between the actual and desired performance within individuals (Runhaar, Bouwmans
and Vermeulen, 2019). Therefore, personal gap analysis will be defined in context to
prepare for an employer assessment cemyre as part of the recruitment process for the
placement role or graduate job.
Objectives Current
state
Future
state
Gap
identific
ation
Factors Remedial action
Developme
nt of digital
marketing
skills
4 8 4 By taking
proper
training.
In this training and
coaching must be
taken so that I can
improve my digital
marketing skills.
(Asonitou, 2015).
Special
marketing
channels
expertise
5 9 5  By
conducting
meetings.
 Use videos.
 By
interaction
with co-
workers.
Online tutorial can
be taken by me so
that I can engage in
developing skills
related to marketing
channels.
Creative
and
analytical
abilities
3 8 3  By
developing
the
practical
knowledge
in an
individual.
 Use of new
technologie
s.
By enhancing
practical knowledge
with help of realistic
expectation at the
time of learning the
new skill.

Visual story
telling
abilities
5 8 5  By
enhancing
confident
skill.
 By
developing
interaction
with
individuals.
 By
maintaining
proper
coordinatio
n skills
helps to
develop
person.
Structure a good
work process and
document it properly
and this put to
estimates for all the
task by creating the
deadline
accordingly
(Messum and et.al.,
2016).
Digital
marketing
skills
4 8 3  By
enhancing
technical
skills.
 To
implement
digital
knowledge
so that
individual
can work
effectively.
By enhancing the
capability with help
of use of technique
that can enhance
their learning and
develop their
practical knowledge.
Documenti
ng skill
5 8 5  By keeping
day to day
record.
 With help of
managing
all records
properly.
By maintaining
documents
effectively and keep
the all documents in
proper manner aids
to enhance and
develop the skills of
an individuals.
Hence, it can be concluded that personal gap analysis will be helpful to identify the
factors that needs more consideration so that entire things can be done properly.
SECTION 3
Career development plan.
This is plan that aids to idenify the inner strength and weakness so that better plan

of action can be taken ( Ali, Mahmood and Mehreen, 2019). Henceforth, career
development plan defined as are-
Goal Specific
knowled
ge, skills
achieve
d
How will I
achieve the
goal?
What
resources
do I need
(people,
material
etc.)
By when
(timeline)
Success
criteria –
how will I
know I
have been
successfu
l?
Reflectio
ns on
what I
have
already
done
towards
achievin
g this
goal &
evaluatio
n of how
effective
has that
been?
Enhance
ment in
digital
marketing
skills
I have a
knowledg
e about
how to
handle
social
media
profile
 With
help
of
enha
ncing
intera
ction.
 By
seein
g
tutori
als
and
devel
op
voca
bulary
.
Co-
workers.
Video
tools,
Books etc.
Within 2
weeks
By help of
undertakin
g feedback
from senior
managers.
I have
done it
effectivel
y as i
have
made
communi
cation
with the
individual
s.
Develop
in
practical
knowledg
e of digital
marketing
This can
aids to
enhance
the
technical
knowledg
e of an
individual
.
By
arranging
practical
session so
that better
learning can
be
developed
(Abas and
Imam,
2016).
Co-
workers.
Managers
and expert
person.
3 weeks By
experience
the
situation
the
practically
so that well
advance
knowledge
can be
developed.
I have
undertak
en three
and more
task to
develop
the same
level of
complexit
y that has
helped

me to
develop
practical
knowledg
e.
Increasing
coordinati
on skill
Developi
ng
coordinat
ion
allows to
gets
interact
with one
another.
By meeting
and group
discussion
aids to
enhance the
coordination
skill of an
individual
(Bates and
et.al., 2019).
Group
members,
expert
individual.
1 week With help
of
monitoring
and
controlling
process so
that
individual
can make
proper
evaluation.
I have
arranged
a
meeting
in which
10 to 12
members
got
gathered.
This has
helped
me
knowing
my
coordinati
on skill.
CONCLUSION
Henceforth, employability skill plays the crucial role in developing better career
advancement and job role in future. The present report is based on career assessment on
selected career in field of digital marketing. For this employer and employer centre has
been develop to provide proper learning.
Furthermore, report has cover activities as reflect on assessment centre experience day,
Personal Gap analysis on the areas that is lack of evidence. Lastly, key step has been
taken to develop action plan to note specific career related activities.

REFRENCES
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