Ensuring Sustenance Through E-Commerce Assessment 2022

Running Head: ENSURING SUSTENANCE THROUGH E-COMMERCE
ENSURING SUSTENANCE THROUGH E-COMMERCE
Name of the Student
Name of the University
Author Note

1ENSURING SUSTENANCE THROUGH E-COMMERCE
Table of Contents
ASSESMENT 1.........................................................................................................................2
Introduction............................................................................................................................2
Discussion..............................................................................................................................3
Value proposition...............................................................................................................3
Target Market.....................................................................................................................4
Gathering necessary information.......................................................................................5
Consultation and Networking............................................................................................5
Steps to develop the e-commerce venture..........................................................................6
Determining the benefit of Apparel Brands.......................................................................7
Appendix 3: Third-party report...................................................................................9
References:...............................................................................................................................12

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ASSESMENT 1
Introduction
The advent of newer technologies and the demand for imported goods have led to the
creation of online retail and wholesale markets that function in making goods available to
people across a larger section of a region. This leads to the development of e-commerce
business as it costs lower when compared to other business start-ups while considering
capital investment. The other factor that leads to a higher success rate for these ventures are
the sale of manufactured or finished goods. Store rents, buying equipment, inventory
investments besides store signs and wages of staffs are added expenditures, cut down quite
easily when an e-commerce store functions. Another advantage of such online website is that
anyone can visit them and at any time without any rigidity of store opening hours. Dropping
and shipping facilities make the entire system of this type of business very advantageous. In
the present system of globalization and modernism where a major average of the population
is into the labor force and contributes to some or the other form of labor, it becomes difficult
for them to visit and venture shopping malls or stores during their regular work hours. In such
a situation, online purchase and sale of commodities makes the entire line of such business
chains smoother. Connecting with the consumers directly is another major advantage of such
systems. Facebook advertisements and other promotions on social media platforms. These
promotions or advertisements put up on the social media platforms or marketing business
start-ups through these sources are cost-effective and cheaper where making and broadcasting
advertisements are a huge investment. Television commercials require proper script, models
and filming for producing a decent promotional video content. This is an expensive process,
as it also needs good marketing post the filming of such video content.

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Discussion
Value proposition
The establishment of a brand, considered here, sells unisex custom t-shirts. It allows
customers to select their designs and get their t-shirts printed in the varied forms of prints
available. There are three main types of t-shirt prints, widely available in the market —
 Silk-Screen printing,
 Direct-to-Garment printing, and
 Dye-Sublimation printing.
These different kinds of prints on the t-shirts, depends upon the texture and type of fabric that
the t-shirt fabric is made up of, coupled with varied pros and cons based on the fabric
typology (Saltycustoms.com, 2019).
Source: saltycustoms.com

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Target Market
The target market is the school and college-going youth. T-shirts are comfortable
outfits, worn on a regular basis and frequently repeated. Daily college or school-goers mostly
use this. Hence, the more in number, the better it is. The added feature that the brand has is
allowing individuals to send in their custom designs and measurement for special
requirements for some extra dollars. Apart from unisex and custom t-shirts, what the brand
also hosts, considering the target consumers is also featuring custom-made and handcrafted
stationaries like pens, pencils, note-books, cotton and jute-bags besides accessories like flip-
flops, wallets, wrist-watches, belts, scarves, stylish hard-drive pouches, stationary-pouches
and camera bags. Printing similar designs for unisex, women and men will lower costs when
printed on a larger scale, thereby increasing the margin for profit.
Source: saltycustoms.com

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Gathering necessary information
The foundation of setting up any form of business is to know the market well. Hence,
the market research should include strategies:
 To identify the potential rivals and the emerging brands or e-commerce websites in
the similar business.
 Looking at opportunities to merge on bigger platforms of wholesalers is an
opportunity that one should consider eventually.
 Deriving statistical records or data from the market and studying the business trends
besides the consumer preferences.
 Availability of investors and sponsors, like media sponsors who could help promote
the brand locally and specifically, among the group of target consumers.
 Connecting directly with buyers over social media websites and taking in their
feedbacks to adapt the supply and production chain of the business.
 Allowing promotional offers and discounts is a good way to lure customers and gain
their trust and loyalty in long run.
Consultation and Networking
The best way to consult or network in these businesses is by allowing free or
subsidized samples at the first go by collaborating at college functions or school events.
Besides this, social media pages and blogs should be considered to market a product and
request customers or users to suggest the brand to others. Promotions and suggesting the
website by friends and relatives is also an easier way to grab a part of the local market as they
are based on trusted relationships.

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Steps to develop the e-commerce venture
The e-commerce venture shall include crucial steps to first set-up the brand and then
promote itself into the business market. These include:
 Creation of a brand logo that is easily relatable and identifiable among the target
group of consumers.
 Developing business pages on social media platforms to display the products featured
by the brand and regularly updating the same.
 Creating a web page besides grouping varied products into categories, and arranging
in a fashion where consumers will easily find the products they are searching.
 Affordable pricing with the extensive details like product quality, size and a size chart
should be on the display.
 The item page should have details of company policies like delivery feasibility and
return or exchange policies in brief besides price and discounts and zooming options.
 Writing a blog where company policies, their beliefs and journey depicts explicitly.
This should also have other notable features of events and ventures that the company
is undertaking.
 Establishing presence on search engines by increased activities and appearances on
news and other places can be a good shout out for the venture.
 A support system to deal and listen to customers and resolve their problems at the
earliest should exist.
 A separate team to check the finances should exist to track in delays or failures in
transaction besides refunds.
Determining the benefit of Apparel Brands
Apparel brands, which focus on their presence in the ecommerce platform, have more
opportunities for growth in today’s date as shoppers are shifting online. Effective branding

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helps in gaining more customers and build up a relationship with them. Few of the benefits
are:
 The prices can be better and the customers can differentiate among the prices easily.
 More variety is available spoiling the consumers of choices.
 Convenience is there where the customers can shop comfortably.
 The customers face no crowds especially during special events that makes shopping
easier. There is no lousy smell of crowd like a store so the customers can choose
nicely without any rush.
 The benefit in an e-commerce platform is that having an offline store makes it both
easier for both the suppliers and consumers to conduct their wants.
Things are done digitally that helps in expanding more and in shorter time. The cost
reduction is done by reducing the number of labors and implementing cost in areas
strategically. That includes areas such as reconciliation, preparation of document,
telecalling, data entry and so on. The increased productivity is that orders in e-commerce
business allows the management of order in a more efficient way. It is comparatively
difficult to take orders manually as chances of mistakes are higher and there can be
miscommunication as well. The cost in any e-commerce is determined by the demand of
its product in the market. More there will be demand the supply will increase accordingly.
It is the demand that sets the cost of products and internal costs as well. Cost reduction
can be managed according to the product line and sales.
Assessment 2
Now, each team members are assigned with specific activities for carrying out the required
proposal. Each of the actions will be divided according to the action plans. There will be
three action plans with respective responsibilities. Action 1 will be Cross checking with

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manufacturers for the product line. This will be done within the working hours and a record
will be kept. The resources will be manufacturing raw materials. The review starts from first
week of August and the outcome is expected to be 25%. Action 2 will be doing branding and
actively participating in social media. Social handles like Facebook, Instagram, Twitter and
so on. It is to be done in peak hours when the engagement of audience is high. The only
source for this action plan is Internet that starts from first week of August expecting an
outcome of 37%. Action 3 will be reaching to bloggers and influencers for endorsing the
products in 2-3 days. The timeline and total outcome for this action is same as Action 2.

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Action 1 Action 2 Action 3
Description Cross checking
with the
manufacturers
about the
product line.
Branding and
active
participation in
Social media.
Endorsements
with bloggers
and
influencers to
promote the
brand.
Dependenci
es
The in house
manufacturers.
Platforms like
Facebook,
Instagram and so
on.
The
influencers
and bloggers.
Timeline The working
hours of office.
Peak hours
where there is
most
engagement in
social media.
2-3 days.
Responsibil
ity
Checking with
the
manufacturers
and keeping a
note on what is
happening.
Going live and
posting daily.
Asking them to
promote in
their social
media.

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Resources Manufacturing
raw materials
Internet Reach of the
influencers
individually.
Review
dates
Starting from 1st
August.
Starting from 1st
August.
Starting from
1st August.
Measureme
nt: KPI;
Outcome
25 % 37% 37%
Assessment 3
After consulting with the manager, the issues found are:
 Cost required for customization.
 Each product will be different from the other in customization, which will be time
consuming for the labors.
 Potential competitors who has the same target customers.
 Delay in deliveries.
After conducting a meeting with the team, corrective actions for resolving the issues were
found. They are:
 Being specifically similar with the type of customization like using the same printing
technique.
 Providing discounts of a purchase of minimum products and introducing redeem
points after each purchase that can be used on next purchase.
 Free delivery after purchasing with a specific amount.

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 Introducing delivery charges for quick delivery.
Report
This report aims to describe the problems and resolution to the probable problems that the
company can face. The cost might get high for each customization so if the company be
specific with the same printing type of customization it can help and less time gets consumed.
Potential competitors with the same target audience can be resolved by introducing discounts
and redeem points. Delay in delivery can be addressed by introducing free delivery generally
and in case of quick delivery, charges will be taken. However, the scheme of free delivery
applies only for purchasing to a certain amount. This will hold the customers and make them
come back again for exciting offers and redeem points. The redeem points will be valid for
three days only so nobody will want to miss that.
Appendix 3: Third-party report
Assessment 1 – Third-party report for candidate:
Did the candidate propose and agree on strategies for
ensuring participation of team members?
Y / N
Describe how:
Yes.
The candidate has come up with new ideas for marketing the
brand.
Did the candidate help develop policy and procedures to Y / N

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ensure team members take responsibility for own work?
Describe how:
Yes.
The candidate and all the team members are highly dedicated and
proactive.
Did the candidate work with group to determine common
understanding of organisational requirements and team
goals?
Y / N
Describe how:
Yes.
Group discussions were done frequently were all the members
were present and asked to provide a summary of how the work is
going.
Did the candidate work with group to determine and
agree on specific duties to support team members with
assigned responsibilities?
Y / N
List the candidate’s support duties:
Yes.
The candidate is helpful and empower the employee making it a
better environment for work.

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Did the candidate demonstrate knowledge of group
behaviour and how to gain consensus and work within
groups to enhance team effectiveness?
Y / N
Describe how the candidate demonstrated this knowledge in their
interactions with the team:
Yes.
There were problems but the candidate has come up with a
solution quickly and resolves the issues so that it does not affect
the production and work.
Team member/observer’s
name:
Signature and date:
Candidate’s name: Signature and date:

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References:
Saltycustoms.com, "3 Different Types Of T-Shirt Printing", Saltycustoms.Com (Webpage,
2019) https://www.saltycustoms.com/blog/3-different-types-of-t-shirt-printing