Ensuring Sustenance Through E-Commerce Assessment 2022

Running Head: ENSURING SUSTENANCE THROUGH E-COMMERCE
ENSURING SUSTENANCE THROUGH E-COMMERCE
Name of the Student
Name of the University
Author Note

ENSURING SUSTENANCE THROUGH E-COMMERCE1
Table of Contents
ASSESMENT 1.........................................................................................................................2
Introduction............................................................................................................................2
Discussion..............................................................................................................................3
Value proposition...............................................................................................................3
Target Market.....................................................................................................................4
Gathering necessary information.......................................................................................5
Consultation and Networking............................................................................................5
Steps to develop the e-commerce venture..........................................................................6
Determining the benefit of Apparel Brands.......................................................................7
Appendix 3: Third-party report...................................................................................9
References:...............................................................................................................................12

ENSURING SUSTENANCE THROUGH E-COMMERCE2
ASSESMENT 1
Introduction
The advent of newer technologies and the demand for imported goods have led to the
creation of online retail and wholesale markets that function in making goods available to
people across a larger section of a region. This leads to the development of e-commerce
business as it costs lower when compared to other business start-ups while considering
capital investment. The other factor that leads to a higher success rate for these ventures are
the sale of manufactured or finished goods. Store rents, buying equipment, inventory
investments besides store signs and wages of staffs are added expenditures, cut down quite
easily when an e-commerce store functions. Another advantage of such online website is that
anyone can visit them and at any time without any rigidity of store opening hours. Dropping
and shipping facilities make the entire system of this type of business very advantageous. In
the present system of globalization and modernism where a major average of the population
is into the labor force and contributes to some or the other form of labor, it becomes difficult
for them to visit and venture shopping malls or stores during their regular work hours. In such
a situation, online purchase and sale of commodities makes the entire line of such business
chains smoother. Connecting with the consumers directly is another major advantage of such
systems. Facebook advertisements and other promotions on social media platforms. These
promotions or advertisements put up on the social media platforms or marketing business
start-ups through these sources are cost-effective and cheaper where making and broadcasting
advertisements are a huge investment. Television commercials require proper script, models
and filming for producing a decent promotional video content. This is an expensive process,
as it also needs good marketing post the filming of such video content.

ENSURING SUSTENANCE THROUGH E-COMMERCE3
Discussion
Value proposition
The establishment of a brand, considered here, sells unisex custom t-shirts. It allows
customers to select their designs and get their t-shirts printed in the varied forms of prints
available. There are three main types of t-shirt prints, widely available in the market —
 Silk-Screen printing,
 Direct-to-Garment printing, and
 Dye-Sublimation printing.
These different kinds of prints on the t-shirts, depends upon the texture and type of fabric that
the t-shirt fabric is made up of, coupled with varied pros and cons based on the fabric
typology (Saltycustoms.com, 2019).
Source: saltycustoms.com