Creating an Impactful Business Concept: Gorgeous Gentian Shampoo

Enterprise Create own
business
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Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1......................................................................................................................................3
Presentation of original business concept...................................................................................3
SECTION 2......................................................................................................................................4
Testing of original business concept...........................................................................................4
SECTION 3......................................................................................................................................7
Presentation of second iteration of business concept..................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
It is essential to have new and effective idea which is helpful in order to create an
enterprise (Weill and Woerner, 2013). The chosen company for this report is Gorgeous Gentian
Shampoo company that is offering high quality products for customers. This is UK based
company that is providing its products to different part of the world. This report includes
business concept of new venture. In this, feedback is taken in order to modify as well as enhance
the business concept. Apart from this new business canvas model is developed on the basis of
feedback modifications.
SECTION 1
Presentation of original business concept
Business concept includes the idea of new venture on which company will perform task.
It is significant that concept on which business is develop is able to meet with customers
requirement. Business canvas model is an effective tool that will support Gorgeous Gentian
Shampoo company to identify different aspects of business (Das, 2016). Canvas model of
business will help in analysing various aspects of business such as key partners, activities, value
proposition, customer relation, customer segments, key resources, channels, cost structure and
revenues streams of business. Business canvas model in context of respective company mention
below.
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SECTION 2
Testing of original business concept
I have presented the concept of Gorgeous Gentian Shampoo business in my class. This is
helpful in identifying the impact of business and its capabilities in market environment. My
teacher, friends and classmates has shared their view point and feedback with the me. There
feedback is very supportive in modifying the concept or idea of business in order to achieve
desired goals. In this presentation I have clearly explain the concept of Gorgeous Gentian
Shampoo business properly in order to provide complete information to them. I have shared each
and every aspect of business with my teacher and classmates. This is helpful in identifying as
well as evaluating pros and cons of respective business concept (Wetherly, 2014). This aid in
taking better decisions for growth and development of respective business. The feedback given
by teachers and classmates has been helpful in modifying the business concept in order to
enhance the overall performance of organisation. I have discuss this business concept with
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