Presenting the Original Business Concept

Individual Concept
Document

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
SECTION 1: PRESENTING THE ORIGINAL BUSINESS CONCEPT.......................................3
Rationale......................................................................................................................................3
Feedback......................................................................................................................................4
Business Canvas Model...............................................................................................................4
SECTION 2: TESTING THE ORIGINAL BUSINESS CONCEPT..............................................6
Testing of business concept.........................................................................................................6
Reflection on the approach and the feedback received................................................................7
Reflection of creation of a process fitting the market needs........................................................8
SECTION 3: PRESENTING THE SECOND ITERATION OF THE BUSINESS CONCEPT.....9
Development of business idea......................................................................................................9
Final Idea......................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A business is established by an individual or group of people in numerous size and with
separate scope. These businesses are developed with some new concepts or some innovation in
existing one (Lea, 2019). Every business idea refers to a concept which is used to buy people for
initial purpose of financial gain which is centred on a new offering either a product or a service.
The project is an individual concept document holding a detailed analysis of a new business
venture idea. The new business venture is known as Coronavirus essentials. According to the
current scenario it is an online service that is being provided to people with the help of social
media and advanced technologies. The current business idea is to provide monthly packages to
people of a whole coronavirus essential kit required at homes, corporate offices, hospitality
providers, grocery stores and other several public areas. An online application will be developed
through which people can order their personalised kits as well and can go for existing packages
developed by the experts with appropriate research. The current report will evaluate the
presentation of original business concept along with testing of the business idea. An Analysis is
also conducted in the second part of the report once appropriate feedback will be received.
SECTION 1: PRESENTING THE ORIGINAL BUSINESS CONCEPT
Every business idea which is developed and changed into an actual business text the
entrepreneurial to hold a lot of risk and an appropriate understanding of the fact that it can be a
disaster and a very huge failure. It was my intention from always to do something out of the box
which has my tags and my conditions (Quatse and et. al, 2020). Therefore, I have decided to start
my own business by looking at the current opportunity provided by a deadliest disease known as
coronavirus. My business idea is to provide people and online application where we can order
their monthly safety kits for them and their family members in order to keep their homes, offices
and other promises safe insecurity for themselves and their loved ones.
Rationale
A Primal rationale to start Coronavirus essentials the current scenario and environmental
condition is not at all safe for anybody. People are in lockdown from months, businesses have
been shut down, factories are stopped working and economy is rapidly moving towards

downfall. One day or the other people needs to move out and start their daily lives again going to
work and moving out is important. Show in such as sever conditions and life racking
environment I came up with an idea of providing people that personalized safety kits according
to their requirements on the doorstep with the minimum human contact. These coronavirus
essential kids will be available to people on their orders also there are annual, six months and
quarterly packages available hustle off ordering every month. People can just need enrol to our
packages and they will automatically receive their safety kit every month on the prescribed date
according to their flexible hours on their doorsteps (Rubensson and Salzmann‐Erikson, 2019).
This business concept fulfils the needs of people keeping them stress-free about their security
and safety also about their families’ security.
Feedback
For knowing and gaining understanding about the people prospects and mind-sets about
my new business idea or concept I conducted a research and market survey. Through this
research and survey I got to know what exactly people desire to have in such conditions. I
received mixed feedbacks for my idea from the potential people and customers about the
possibility of executive such business concept and few negative rewards on the pricing of such
services. This so we made me understand that as a beginner and entrepreneur I need to make
modification in my pricing strategy and provide better information and spread awareness in
public about my offerings. Therefore I have finalized to start working on my plans about this
new venture and hope that in future I will be getting positive results and feedbacks from my
customers and on profits (Abualigah, 2019).
Business Canvas Model
Key Partners
 Suppliers
of
essential
of safety
kits.
 Delivery
Key Activities
 Maintaining
the
application
for receiving
orders and
dealing with
customer’s
Value
Propositions
 The
core
value
of
Coron
avirus
Customer
Relationships
 Me as an
entrepreneu
r wishes to
maintain a
customer
centric
Customers
Segmentatio
n
 My
value
propo
sition
target