Business Plan for Organic Energy Drink - Tesco

ENTERPRISE AND
ENTREPREBEURSHIP

INTRODUCTION
 A business plan is a formal written document containing
business goals.
 Tesco plc trading as Tesco, is a British multinational
groceries and general merchandise retailer with
headquarters in Welwyn Garden City.
 This report highlights the business plan for the new
product which Tesco is looking to launch in the new
market. The new product is the organic energy drink in
the market.

MOTIVATION FOR CHOICE OF
BUSINESS
 Tesco is looking to introduce organic energy
drink in the local market of the United
Kingdom. Two main thing which has
motivated the Tesco are as follows:
 Financial Status: As Tesco is having a
very good financial position in the market
they are looking to invest some of money in
the market as a reason they were
motivated enough to choose the business.
 Market research: Tesco has conducted
the market research in which it was find out
that there is a good demand of organic
energy drink in the market which has tempt
the company to choose the business.

GENERATION OF IDEA
 For generating the idea for the organization Druker's
seven source of systematic innovation was adopted by
the organization.
 Unexpected Success: It is the first idea generation tool in
which the idea of the new thing used to come from the
basis of the failure of some of the event of the
organization.
 This was not the case in the Tesco. As Tesco energy drink
is not preferred by many in the market at the same time
Tesco is doing well in the overall market of the UK.