Entrepreneurship in the Food and Beverage Industry

This report analyzes the determinants of opening a food cafe, focusing on the Bright coffee house cafe in the UK. It discusses the motivation for choosing the business, the process of generating business ideas, feasibility studies conducted, details of products and services to be offered, potential market opportunities, and the attractiveness of the industry. The report also explores the vision for the business and its strategies for growth.

Enterprise and
Entrepreneurship

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Motivation for choice of business......................................................................................................3
Process you went through to generate the business ideas..................................................................4
Feasibility studies conducted.............................................................................................................4
Details of products and services to be offered...................................................................................5
Potential market opportunities...........................................................................................................5
Attractiveness of industry..................................................................................................................6
Vision for your business....................................................................................................................7
CONCLSUION.....................................................................................................................................8
REFERENCES....................................................................................................................................10

INTRODUCTION
Enterprise and entrepreneurship is widely one of the highly important grown aspect
where businesses have globally worked on bringing on new business of innovative start-ups.
The report will be analysing various determinants of opening up food cafe, The Bright coffee
house cafe at UK where there will be analysis of various parameters such as business skills,
services for customers and how business will be grown on wider aspects. It could be also
analysed that report will be also discussing various new working growth operational scope
within industry and how cafe is planning to enhance widely among customers targets (Horst,
and Murschetz, 2019).
Motivation for choice of business
The motivation to operate new business in food services industry has been developed
due to stronger work experiences and new functional ideas i posses to work based on varying
customers preferences. The Bright coffee house will be exploring various new advanced
competitive parameters of serving healthy cuisines, new level of exploration scenarios and
for gaining functional innovation on varied aspects. It could be also understood that skills to
operate and manage operations within hospitality industry is wide, and also there is new
scenarios of wide demands to gain informative goals advancement. The choice for business
has been also analysed as one of the great fundamental highly necessary for gaining
informative analysis as Bright coffee house will be using optimum new advanced competitive
diversity. Viability of business proposition can be understood as highly necessary for larger
new potential attributes of decisions, where management and leadership skills are widely

important and also there are larger growth demands among new working paradigms
(Anderson,, Wennberg and McMullen, 2019).
Process you went through to generate the business ideas
The procedures for generating specialised business ideas within development of
successful business ideas of opening Bright coffee house will be focused on brainstorming
sessions, focused conversation within groups and also to be informative of the new trends.
Generation of business ideas will be primitively focused on diverse larger goals
advancement, wider functional advancement of new ideas and also larger creative diversity to
be implemented on larger scenarios. The business ideas generated shall be competitively
wide and also generate strategies by using latest internet websites sources for food service
industries. It could be also analysed that generation of business ideas will be also done by
analysing latest trends widely informative for growth focussed as per customers choices,
vegan food meals and be strategically focusing on new functional innovation. The process of
gaining varied data standards shall also widely be primitively diverse and also generated by
analysing new latest food services growth avenues and also to be active on larger functional
scenarios. Bright coffee house cafe will be serving people with new healthy cuisines and also
widely focus on diversified vegan food options, for keen scenarios and new functional
exploration (Azoulay, Jone and Miranda, 2020).
Feasibility studies conducted
The business is highly viable and feasible for establishing in the wide competitive
food services industry where it is highly also worth to pursue this idea and also widely
focused on gaining informative data among consumers services. The feasibility of business
idea can be analysed with the fact that customers widely look for best food, beverage services
and healthy food options where the environment is also comfortable. Feasibility aspects of
business in longer term growth goals can be also actively understood by analysing that there
are larger new creative horizons to be worked on. The discussion of this new concept within
customers services can be also understood that food services industry is highly profitable and
creative hemisphere to open up business domains.
It can be also focused on fact that potentially business ideas has high strength and
operational diversity as customer working synergy is high as demands for innovations,
diversity and healthy vegan food is high (Browder, Aldrich and Bradley, 2019). Bright coffee
house idea of new business shall be focusing on serving customers with varied new healthy

food options, and provide varied new functional working aspects where regionally there is
high growth potentiality. The feasibility analysis also explains working growth aspects where
customers look for premium class services within food services industry, also the retaining
synergy of continuation is high as varied new fundamentals are wide.
Details of products and services to be offered
The Bright coffee house cafe will be offering various food options which will be
focused on veganism and healthy cuisines to serve people with healthy meals, focus on
serving various new advanced consumers services. Cafe business will be also providing
online food ordering services to people , for best comfort and ease and also for gaining
informative analysis which are widely technically advanced. Customers will be able to order
their customised food options and dishes as per latest synergy of growth and higher
optimising focus shall be given to hygiene factors. The details of products can be also
understood by analysing the fact that Bright coffee house has detrimental growth targets to be
achieved in food and beverage services industry with its hospitality services for customers.
The Bright coffee house shall be also actively exploring various paradigms to keep up
innovation factors stringently high and also for larger customer focused online services where
all digital platforms will be explored. Customers can also order their food from online apps
where they can avail all details of various food options and also there are larger growth goals,
focused on gaining new functional working opportunities (Burton, Sørensen. and Dobrev,
2016). Entrepreneurship is able to succeed when business plans and finance resources are
actively planned widely based on latest working trends, how growth is planned towards
future expansions and also for technical innovation to be sustainably active and diversely
competitive.
Potential market opportunities
The potential market opportunities for Bright coffee house cafe are wide and also
there can be wider focus developed by analysing various target customers within varied
aspects, to solve various new working trends and also to potentially focus on generating
competitive growth goals. The innovation scope among observing new functional diverse
trends by analysing digital media platforms for marketing, new exploration of larger efficacy
for operations are wide and also customer’s targets shall be made. STP- segmenting, targeting
and positioning will enable more detailed explanation of Bright coffee house cafe which will
keenly promote new business growth and widely also develop revenue standards. The cafe
shall be also exploring vegan food options which is latest food trend within global

competitive industry, the STP factors for competitive analysis in business arenas are as
follows:
 Segmenting: Bright cafe house will be segmenting customers among young aged
youngsters, food lovers and also widely towards new functional exploration scenarios
for its business growth. The segmenting will be also competitively focusing towards
new diversity aspects among customers, and there shall be also large new creative
diversity phenomenon. The segmenting will enable business to grow in positive
aspects and also to rationally work on goodwill horizons widely, for yielding new
revenue standards (Champenois, Lefebvre and Ronteau, 2020).
 Targeting: The targeting strategies will be also focused on by diversity targets where
the customer’s services within cafe shall be done by highly gaining informational
determining growth goals. Digital platforms such as social media standards and new
functional innovation will also grow widely on new working scenarios, to also
leverage on greater goals.
 Positioning: The positioning factor of business within Bright coffee house cafe will
be focused on gaining productive services, larger new working efficiency facts and
also determine horizons on which the active innovation is demanded to be operated
within.
The digital marketing has actively given wide pace of larger vision and informative
new functional diversity for operations where larger goals advancement for cafe services
can be analysed, to also potentially form new functional scope on larger domains. Social
webs and advertising on varied aspects can be understood as larger new promotional
aspects for stronger working parameters. Bright coffee house has high scope within future
working growth potentialities and larger marketing scenarios, for new quest goals and
enhanced paradigms of new creative goals to be worked on (Halvarsson, Korpi and
Wennberg,2018).
Attractiveness of industry
The attractiveness of food and beverage service industries can be understood as highly
dynamic and operational growth focused on larger aspects , where there is not only growing
active competition among customers but also larger goals advancement which has made it
one of the most growing industry. Food services industry within UK is enormously growing
with high competition factors and excellence demands where there are various growth

business goals, larger new working horizons to be worked on and it is sinking as larger scope
segments. The attractiveness of food and beverage industry has given push to various
numbers of entrepreneurs to pursue their vision and operational parameters to open cafes,
restaurants where there are large growth scenarios widely focused on. UK has various
numbers of cafes and hotels being operated on latest working domains of specialised services,
where the working development is highly demanded. Bright house cafe will be also
potentially building varied new services among customers wide demand , to yield focus on
large new informative digital media promotional goals (Hardy and Maguire, 2017).
There are various new trends growing within food beverage industry where the cafe
has high promising work opportunities to focus widely on, such as sustainable food services
and new diversity within food options where healthy food options are widely demanded.
Various target customers often look for vegan food cuisines at cafes while they dine, and also
high comfortable services where there are various aspects such as larger goal advancement
innovation are high. There is also larger growth developed within business domains among
services and new keen scenarios by working on working growth goals, by also focusing on
larger potentialities aspects within promotional paradigm within digital media. It could be
also understood by analysing Bright house coffee cafe there will be larger active growth
within wider scenarios and also to leverage new domains expertise and informative data to
keep up with innovation. The vision within marketing scenarios has larger growth operated
within new keen operational domains and to also promote new innovation widely. Bright
coffee house has large recreational growth opportunities by bringing in diverse paradigms of
efficacy among operational paradigms, to evolve varied new competitive aspects and also to
relatively expand on global innovations. It has attractive wide growth opportunities to be
exercised among customers focused services by being new quest worked on and also to
potentially work with evocative synergy to enter into untapped areas. It could be also
analysed with the fact that there is new work growth potentialities within food services
industry, to parameter growth diversification on larger scenarios and also to yield focus on
keeping up with passion of innovation (Levine and Rubinstein, 2018).
Vision for your business
The vision for new business within the food services industries is largely focused on
keeping up with programming synergy and leveraging focus towards new quest horizons,
where Bright coffee house cafe shall be analysing vision to expand in various cities within
UK. The development of vision will enable business to grow on larger capacities widely and

also productively work on gaining new quest horizons, where the target of larger revenue and
goodwill can be worked on. It can be also understood that there is active synergy primitively
demanded among keen scenarios for larger new informative goals and potentially also
strengthening its working domains where customers are able to enjoy best experiences. There
is also promotional growth which is widely demanded and shall be worked on, by resources
analysis and futuristic growth domains among customers to reach larger growth opportunities
(Umrani, Kura. and Ahmed, 2018).
CONCLSUION
The report has concluded entrepreneurship vision and strategies for opening up the
Bright house cafe within food and beverage services industry which has been actively
growing on larger domains, expertise functional business goals formation. Study has
concluded that cafe will be working within wide customers business goals in industry, where
technically advanced digital standards shall be used and also rationally there is competitive
growth. The report has concluded vision, strategies of various new marketing scenarios and
working towards leveraging active growth synergy has been analysed.

REFERENCES
Book and journals
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