Entrepreneurship Business Plan

Enterprise and
Entrepreneurship
(Task 1 – Business Plan)

EXECUTIVE SUMMARY
Entrepreneurship is a business practice in which individuals themselves enter into market with a
new idea of creative and innovative nature bearing all risks and managing entire business project
by oneself as well as enjoying profits. The individual running their own business by themselves
that is an entrepreneurship are known as entrepreneurs. Every entrepreneur enters the market
with a new and innovative ideas. This is one basic nature or characteristic of an enterprise
established and introduced by an entrepreneur. The firm offers something entirely fresh to the
society which is matching with their preferences and needs. The report is inclusive of the
entrepreneurial concept and conducts discussion over the respective business setting and pitches
a new venture idea with the help of a business plan.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
THE BUSINESS MODEL (Business Plan).....................................................................................4
Entrepreneurial Competencies................................................................................................4
Strategic Objectives................................................................................................................4
The Market (PESTLE Analysis)............................................................................................4
Competition (Porter's Five Forces).........................................................................................6
The Product............................................................................................................................7
Marketing the Business (Segmentation, Targeting and Positioning (STP))...........................7
Sales and Operations..............................................................................................................8
Sales Forecast.........................................................................................................................9
Financial Projections..............................................................................................................9
Strengths and Risks of Business (SWOT Analysis)...............................................................9
Closing Summary...................................................................................................................9
REFERENCES..............................................................................................................................11
APPENDIX 1 – POWER POINT (Pitch)......................................................................................12

THE BUSINESS MODEL (Business Plan)
Entrepreneurial Competencies
Entrepreneurial competencies defines those underlying skills and characteristics which
are either specific or generic (Jones, Penaluna and Penaluna, 2019). These entrepreneurial
competencies once integrated and made effective use turns into development of a new venture
which is innovative and can be sustainable in market with proper growth prospects. Some of the
entrepreneurial competencies which me and my teams beholds are divided into two segments.
One is Personal where we all possesses Risk Taking attitudes and keeps our Morals High. The
second is Workplace Competencies where we apply our specific knowledge in best effective
manner for our venture. These are Team Working, Creative Ability and Effective Planning
and Organising abilities.
Strategic Objectives
 To bring sustainable changes in the society and support environment.
 To offer more natural and less processed beverage for children and today's youth.
 To replace harmful soft drinks with “BeerLicious”.
 To enter market and earn around 2% higher than revenue and capital expenses.
 To establish firmly in market within 18 months.
The Market (PESTLE Analysis)
The external environmental analysis is compulsory for a new venture entering the market
for gaining knowledge about the existing and present situation of business surroundings and
according develop future forecasts (Jones, 2019). Thus, PESTLE analysis is presented beneath:
PESTLE DESCRIPTION
Political/Legal The first up is UK's political and legal environment, which is not stable
enough as currently Brexit deal was finalised which imposed huge
consequences for existing businesses due the increasing uncertainties of
legal laws and regulations. But it can be an opportunity for new
businesses, as the laws and regulations are new who's results are still
uncertain but holds some positive aspects which is beneficial for
businesses as well as for the society.

Economic The economic environment of United Kingdom is unstable as well but
the country knows the importance of SME's as well as of innovation in
the market place. Thus, for the same the economic conditions are
favourable for new ventures to enter and establish themselves in the
society (Henry and Dana, 2019).
Social The current social trends are fluctuating which offered a creative
opportunity to introduce a creative change in beverage industry by
offering a drink with all benefits of beer, a unfiltered organic and
flavoursome beer like mocktail. This is a strong tapping idea in modern
world leading to more natural and less processes and chemical inclusive
drinks.
Technology The best and most feasible resource which assist and enhance
development or change in today's modern era is technology. With
revolutionary changes in technical aspects several new solutions have
been introduced with in the world which are sustainable and beneficial.
The technological strength of UK is significant over its businesses,
contributing to their existence and growth as well as survival.
Technology assisted in identification of this unique and tasty beverage
and going to be supportive in future manufacturing and other business
functions for offering “BeerLicious” and reaching to maximum
audiences (Naderi and et. al., 2019).
Environmental The environmental factor is the major support of the whole idea of the
new venture. The company is going to offer more naturally produced
and sustainable Mocktail to the society which is competitive enough to
reduce the market of harmful soft drinks that are existing in market,
produced with rigorously environment affecting procedures involving
immense amount of wastage of raw materials and resources.

Competition (Porter's Five Forces)
The competitive analysis of market is necessary as it provides a critical and in-depth
picture of the market and most specifically of the industry in which it is operating. The Porter's
Five Forces model is a supportive tool that assist in doing so.
FIVE FORCES DESCRIPTION
Existing Rivalry The existing rivals in market in beverage industry is huge and strong as
well. The direct competition is low to “BeerLicious” but indirect
competition is high as the beverage can impose influence over
consumption of soft drinks on the basis of environmental and health
concerns. Thus, existing rivalry has moderate power which can induce
in future (Drobyazko and et. al., 2019).
Threat of Substitutes The substitutes are those similar products which are competitive and can
replace “BeerLicious”. This threat is low currently as no other firm or
venture is available in market offering such innovative product. Also, in
future this threat can enhance as imitation is easy and cost worthy. In
order to stay protected form it copyrights and other intellectual
properties can be used.
Threat of New
Entrant
The threat of new entrant is very low due to number of reasons, one is
increasing entry barrier also, “BeerLicious” is a unique offering and its
presence can be impactful and wealthy for the market. But the offering
can fail as well, this uncertainties of failure or success reduces the threat
because of the unknown and irrelevant existence of good. Although a
new competitive and entirely innovative can enter the industry which
can result in harmful influences.
Bargaining Power of
Suppliers
The bargaining power of suppliers will be low or moderate as no
supplier can raise their hands for supplying raw material for an entirely
new offerings (Shimasaki, 2020). Moreover, the venture strategy for
procuring goods for production and sale is clear and not dependable on
one supplier. The firm is more independent and can self sustaining