Sustainable Business Plan for Healthy Fast Food

Enterprise and Entrepreneurship

Table of contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Motivation for choice of business..........................................................................................................3
The process you went through to generate this business idea................................................................4
Feasibility studies conducted.................................................................................................................4
Details of the product/service to be offered...........................................................................................5
Potential market opportunities...............................................................................................................5
Attractiveness of the industry................................................................................................................6
Vision for the business..........................................................................................................................7
CONCLUSION.....................................................................................................................................7
REFRENCES........................................................................................................................................8

INTRODUCTION
In this report the sustainable business plan is given for the idea of starting a new business in
the food industry. Sustainability plan is a long term path to achieve the goals and say successful using
the important programs in the planning of the business. The idea is to open a business serving healthy
fast food to the customers. The related motivation for the choosing the business ideas is described.
The process by which the business idea was discovered is discussed. The feasibility studies are
conduct on the new business plan is given. The details of the product and the services are given that
are provided by the new business idea. The potential market opportunities for the business are been
discussed. The attractiveness of the food industry is discussed. The vision of the entrepreneur is
discussed regarding the new business idea.
MAIN BODY
Motivation for choice of business
The motivation for starting a new business is as follows:
Creation of wealth
The motivation of starting a new business can be the profit earned from doing the business.
The inherent motive of the entrepreneur is to earn money. All the rich people have small amount of
equity in the business found by them. Wealth is the motivation that attracts an entrepreneur to start a
new business.
Sense of achievement
The way in which the employee work for the company day and night to achieve the goals they
miss the sense of achievement in the process. They feel like they are fulfilling someone else goals.
The sense of achievement is missing in the employees working at the lower levels of the hierarchy.
When the entrepreneurs work on their set business they work hard on achieving the goals and get that
missing sense of achievement that keeps them motivated to work further.
Autonomy and flexibility
The idea of being independent and self-governing is a motivation for the entrepreneur to start
the new business. The entrepreneurs get motivated as they are able to make their own rules and
regulation, along with that they do not have bosses over them to look on their activities every time.