Entrepreneurship and Business Development Opportunities

This study material explores the concepts of entrepreneurship and business development opportunities in the digital business world. It covers topics such as the Porter 5 forces, critical evaluation of business development opportunities, and implementation plans. The material provides insights into the challenges and strategies for success in the industry.

Enterprise and
entrepreneurship

TABLE OF CONTNET
INTRDOUCTION......................................................................................................................3
TASK 1......................................................................................................................................4
The Porter 5 forces.................................................................................................................4
TASK 2......................................................................................................................................7
Critical evaluation of business development opportunity......................................................7
Implementation plan...............................................................................................................8
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13

INTRDOUCTION
Entrepreneurship and entrepenurs can be understood as one of the most vastly
developing business segments in the digital business world where there is high synergy of
huge revolution of innovation coming up and also paradigms which are bringing on huge
competition. There is explanation on working fundamentals of eagle eye solution, which is an
enterprise providing wide online services to various companies, clients of various retail
industry segment who come in for operations viable marketing services. The report also
develops explanation on external factors of competition from vivid directions, with porter 5
forces and pestle analysis model which enables to gain access to all information within
external business segments. Further there is explanation of various innovative ways through
which eagle eye solution can build new innovative business strategies and develop entry onto
higher competition levels. The report also explains various paradigms which impact eagle eye
solution present sales avenues and how it can develop new synergy of working hemispheres

within business world which is vastly engulfing under vivid change with technology and
innovation as the main substance factor (Aydin and Parker, 2018)
TASK 1
Eagles eyes solution is an innovative security solutions company which has been
showing high end effective services to customers ranging from all business world within the
industry which is highly changing and undergoing transformation with new operational
services. The company is engaged in marketing (Zhao,Zuo, and Zillante, 2016). validation
and redemption of digital platforms in real time for the grocery, retail and various other
industries in global digital business world. There are various enterprises coming up in digital
business world with various new companies coming up on functional parameters to showcase
their relative innovation business activities and digital service of marketing and business
promotion, The company is currently at stable business scenario where it is actively looking
up-to bringing new creative ideas and rational practises of technical advancement of huge
synergy with larger working arenas,. But with high competitive business environment and
various new businesses coming up into industry and rational brands coming up with new
factors of technology advancement, Eagle eye solution company has to program out new
parameters and innovation to bring on new rational services which are highly important to
bring up new synergy of innovation among all products and services (Ungureanu, Pop and
Ungureanu, 2016). Clients look onto higher creativity factor among all services and projects
and development factors where they are actively looking upon new companies who are
offering higher creativity among all services and functionally develop higher advancement
onto various paradigms for regular functionality.
The Porter 5 forces
The Porter 5 forces are one of the most innovative force under which various factors
can be analysed to gain external factors analysis which is widely undergoing huge
transformation and rapidly changing under various parameters to develop- onto various
paradigms:
 Bargaining power of suppliers: Eagle eyes Solutions has negligible pressure from any
external supplier as all work is done from online networks within internet and there are no
suppliers within the services which make competition of suppliers not applicable within the

workforce. There are no physical suppliers within the chin of workforce which is making the
workforce actively gain higher composition of market parameters and pertain towards new
forces of innovation within online market force synergy (Mostaghel, 2016). There are no
practical suppliers within chain as there is no physical functional chain of viability services
where eagle eye solution being an online marketing solution provider start-up has high
viability fundamentals to develop strong business services with high profitability and larger
goodwill ampong consumer market share.
 Bargaining power of customers: The eagle eye solutions company being internet digital
solutions Provider Company has little of moderate effect by customers to change the set
prices factors which are developed vividly among company. The customers do not hold high
power to bring large changes within the force of marketing and business segments and is also
largely looking up-to higher development fundamentals which also enables to generate higher
strength onto external working environment. More customers and clients within company
business framework are highly satisfied with business services, and are keenly looking upon
the set paradigms with higher professional working hemispheres. Customers do not have anu
arguments for price factors as eagle eye solution have been giving quality services to all
customers and have been building goodwill on those paradigms. Thus these factors help us to
analyse that the customer do not will directly do any strong impact on prices for business
development as large rational quality standards have been working as one of the biggest
strength (Li, Porter and Suominen, 2018). Externally customers do not hold any high
potentiality to affect eagle eye solution company business services as innovation has become
one of the biggest strength to bring more customers closer to market segments.
 Threat of new entrants: There is large threat of external entrants of various new brands and
companies coming up onto digital business framework which is not only vividly changing
with high innovation and huge creativity parameters, but also there are various new
entrepreneurs coming up within this industry. The threat of new entrants can be dealt by
proficiently developing new teams and platforms of working which are undergoing huge
transformation and also functioning with higher innovation. Clients and companies are highly
looking up-to new innovation and creativity factors among operations which are not only
coming up in digital business world where there is higher innovation and huge
transformation. Eagle eye solution company has to program out new rational creativity
fundamentals and develop higher functional efficiency under all operations which are
technically being progressed as per the clients preferences. The teams should also be more
trained and functionally being brought up-to new visionary paradigms to develop higher

synergy of strong functionality among all operations which will actively develop higher
creativity and also pertain onto higher paradigms (Khurram, Hassan and Khurram., 2020).
 \Threat of substitutes: There is higher threat of substitutes by clients and customers coming
up with various new rational demands and various new companies and brands coming up
with new factors of products, services which will not only leverage higher market
potentiality, but also hurt the pricing factor highly. Eagle eye solutions company has to
actively develop new synergy of large metrics within online business avenues and digital
business avenues by bringing on high quality standards to keep competitors at bay. There is
also an important factor of price parameter which may affect company marketing and
business factors highly on negative scale as rationally people look onto more less costly
options and also marketing shall be more innovative to gain higher proposed customers
segments where there is large demand for innovation and creativity (Flavin, 2017).
 Industry rivalry: The industry rivalry can be understood as one of the biggest factor which
may impact eagle eye solution to develop its new strategic management services and also
look upon building new creativity, innovation among all services. The external business
environment is giving tough competitive parameters to eagle eye solution, which being new
enterprise is highly facing tough competition from various new companies and ventures
coming up with large financial structure , high innovation and creativity among all
operations. Clients and retail companies have been looking upon various new ideas and
factors of innovation coming up onto business factors where the technical advancement is
high and also promotion of vivid higher creativity has engulfed larger promotional services
opportunity. Industry rivalry can be dealt with strong strategic planning onto business action
plan and to develop high technology standards with relative synergy of high effective
working paradigms, through which functional profits can be more developed onto higher
technical standards.
These factors explain how at present eagle eye solution is being composed at high
effective stage within the industry, but with coming high external competition from various
new brands and companies there is higher external barriers which may impact on various
grounds of company business activities. The porter 5 forces explains how external
competition from various forces may impact company eagle eye solution parameters and
what new changes which shall be taken to generate higher growth to captivate long term
business proposition (Caetano, Araujo, and Guerrini, 2017).

TASK 2
Critical evaluation of business development opportunity
Business development opportunity is defined as all such approaches that can
contribute in enhancing the capability of the organisation in term of growth and profitability.
Eagle Eye Solution is one of the emerging small scale businesses in United Kingdom.
Opportunities associated with the company can be projected in the following points.
Product development opportunity
This is the key opportunity available for the Eagle Eye Solution. Organisation can
upgrade its product in this opportunity. Currently company is dealing in IT solutions. In this
opportunity organisation can give emphasis to improve the quality of products. Product
development is always a primary approach for organisations in order to improve the growth
potentials of such companies. As the product development supports in enhancing the
customer satisfaction with the support of new product launch or the introduction of the
upgraded product (Gatignon, Gotteland and Haon, 2016). As it is already stated that this
opportunity for enhancing growth comprises with two major options one is to launch a new
products by conducting market research in respect to latest information technology needs and
the other one is to upgrade the existing product quality so that such products can cater more
effective usage to customers. Both the opportunity require immense amount of research over
product, market and customers. Information technology sector is among such market sector
that changes rapidly due to constant innovation and product development by all key
dominators in the market. This also serves the need to develop the products of company and
to also launch the ew products in order to sustain and grow in the market.
Taking feedbacks from customers is also a healthy approach to develop the products.
Customer company collaboration has also become a part of the product development
approaches in recent years. This approach provides scope to assess the needs and
expectations of customers from the sector in future. If the organisation is not able to cope up
with the expectations of customers than it will negatively affect the growth potential of
organisation. The product development opportunity also consumes risk factor. This
opportunity serves the risk of losing financial resources of company. As the opportunity
requires immense amount of research over products development and also the research
needed related to market which consumes effective financial resources of the organisation
(Vickery and et.al., 2016). Researchers are never pretended to be successful only in most of

the cases research do not serve any short term advantages to organisation. In case of small
scale enterprises financial resources are limited in nature. Research is always a risk factor as
it requires financial resources of company and also the time and human resources associated
with the company. In case of any failure in research company might lose its resources.
Waste management opportunity: Waste management is the key resources associated with
the company. Eagle Eye Solution Company can improve its growth potential by improving
the utilisation of its resources. Waste management has always been a huge concern for all
organisations. Due to inappropriate waste management system the cost of the final products
also increases. This opportunity of waste management will drive company to control its
overall cost of finished goods. This approach will also improve the profitability of the
organisation. Waste management will reduce the overall cost of production that will further
drive the organisation to allocate its services in the more affordable price structure. Pricing is
among the key decision making tool associated with the end customers. It is researched that
customers like to prefer such products in market that are quality oriented and cost friendly in
nature. Waste management will also drive company to channelize its resources in the most
appropriate manner that will support company in improving its growth potentials.
Implementation plan
Eagle Eye Solution is planning to launch a new product. This is an effective
opportunity that supports company’s growth potential in future. The new product of company
will support company in achieving more effective customer satisfaction. Company will
follow the following approaches to conduct promotion of the new product.
Marketing approaches
Marketing is defined as a process to promote company’s products and services in
target market.
Digital marketing: Management of the Eagle Eye Solution will promote its new product at
all digital channels. This is an effective strategy that can be channelizes to promote
company’s products and services (Padhi, 2017). With the support of digital marketing
company will target to its young customers base who are interested in consuming information
technology equipment. This is among the most common approach of promotion usage by
companies in recent few years. As the social media and other applications over internet have
gained immense popularity companies try to channelizes the popularity of all the social

media applications for the betterment of the company. Digital marketing allows company to
promote its products in front of the key customer base for the information technology sector.
Radio and television marketing: Company will also channelize the radio and television
marketing. This is also an important approach that can be utilised to promote company’s
products. This is an old traditional approach to promote company’s products and is still an
effective way to promote company’s products. All companies associated with the global
business environment channelize this approach to improve the growth potential of the
business. The technique is still effective in nature. Company will channelizes advertisement
at all key radio and television channels in this approach.
Search engine optimisation: This is a strategic approach to promote company’s products in
the target market. This is the modern approach of promoting company’s products in target
market. In this approach company influences the internet search engines which resulted into
whenever customer search information technology products of Eagle Eye Solution will be
seen as the priority basis (Jokinen, 2017). This technique drives company to build trust in
customers in respect to company’s products and services. This is among the most significant
approach companies channelizes to promote its products and services. This approach also
generates trust in the mind of customers about products of company and its utilisation. This
approach also develops the brand value of company in the target market.
The above approaches will be channelized to promote company’s new product in the
target market. Company will be able to target all key customer base with the support of these
approaches. All such techniques Eagle Eye Solution is channelizing are among the very
aggressive approaches that provide scope to meet all its sales targets in market.
PESTEL Analysis
PESTEL Analysis is a external analysis tool associated with the macro environment.
This analytical tool analysis about different external factors that influences company’s
presence in market. Eagle Eye Solution is among the major growing small scale enterprises in
United Kingdom. Following factors played an important role for the company’s rapid growth
in the market. All such factors will also support company’s decision making related to
product development. This analysis tool comprises with factors like political, economical,
social, technological, environment and legal factors part of the macro business environment.

Political Factor: Political factor comprises with policies frame by government in United
Kingdom associated with the corporate sector. Government in United Kingdom are very
supportive towards the growth of the corporate sector especially to small scale enterprises as
they play a major role in the economic growth of the United Kingdom (Köster and Mojet,
2018). As the growth rate of gross domestic products is deeply influenced with the
contribution given by corporate sector. Economy of United Kingdom is stable in nature
which also supports the growth of the corporate sector especially to small scale enterprises in
United Kingdom. Eagle eye Solution is associated with information technology equipment
and company’s strategy to develop its products will also receive immense support from the
government due to progressive approach of government towards the development of the
information technology sector.
Economical Factor: Economic factor is also among the key external business environment
factor associate with the PESTEL Analysis tool. Economic factor indicated with growth rate
of gross domestic products and other economic factor. Currency exchange rate in the country
also influences the company’s presence in market. Eagle Eye Solution is planning to develop
its product which will also support the company to expand its operations all across the United
Kingdom and also outside the United Kingdom. Inflation in the economy is also associated
with the PESTEL Analysis tool. Inflation directly restricts the purchasing capacity of the
customers (Moon and et.al., 2016). In United Kingdom due to strong economic background
and market volatility inflation is also controlled in nature. Controlled nature of inflation will
also support the product performance of the company in the market. Per capita income of the
people in United Kingdom is also suitable for the growth of the new products of the Eagle
Eye Solution.
Social Factor: Social factor involve different social elements like trends, culture, background
of the peoples in United Kingdom and also the education background of people in United
Kingdom. Government in United Kingdom give huge emphasis to promote information
technology sector in United Kingdom as it transform the economic growth of the country.
Society in United Kingdom is also well educated that allows them to understand the value of
the information technology in improving the standard of the living of the peoples in United
Kingdom. It can be anticipated that the new products of the Eagle eye Solution Company will
receive an immense support in the information technology market of United Kingdom that
will allow company to expand its growth potential in the market.

Technological Factor: Technological factor indicate about the technological advancement in
United Kingdom. This is the major factor associated with the Eagle Eye Solution as the
company in engaged in selling technology equipment in the market (Thorbjørnsen, Dahlén
and Lee, 2016). As the government in United Kingdom is very supportive towards promoting
information technology in United Kingdom this has also causes to emergence of the immense
competition in the market of United Kingdom. Eagle Eye Solution strategy to develop the
product will support company in gaining the success and boost the growth of the company in
competitive environment of United Kingdom.
Environment Factor: Environment factor is also the key business environment factor
associated with the macro environment factor. In United Kingdom government along with the
society is very much aware towards conserving the natural resources of the United Kingdom.
Companies also involve in corporate social responsibility activities in United Kingdom
(Chiao, Chun-Ju and Yu-Pei, 2016). Eagle Eye Solution also engaged in promoting social
causes in United Kingdom. Company can entertain more social causes and promote the new
product of company in market. This will also gain the publicity of the company in respect to
its new product.
Legal Factor: Legal Factor drives about all laws and legislation issued by the law structure
of United Kingdom. Legal structure also supports company in developing the new products.
Company will have a right to protect the product by patent and other laws support.
The above factors demonstrate about different factors associated with external
business environment.
SWOT Analysis
Strength of Eagle Eye Solution
 Effective product quality.
 Affordable prices of company.
 Supply chain management.
 Leadership of company.
Weakness of Eagle eye Solution
 Limited amount of resources.
 Limited experience in business environment.

 Inexperienced human resources of company.
Opportunity of Eagle Eye Solution
 Product development opportunity.
 Product advancement opportunity.
 Digital marketing.
Threat of Eagle Eye Solution
 Competition in market.
 Inflation in economy.
 Rapid changes of demand in market
The above motioned points projected about different strengths, weakness, opportunity
and threat associated with the Eagle Eye Solution.
CONCLUSION
This report has projected about the opportunity of company related to product
development. This opportunity will support company in improving its growth potential in
market. This report has also projected techniques like digital marketing, radio and television
marketing, search engine optimisation and related techniques that will support company in
achieving its growth objectives with the support of product launch can be achieved. This
report has also projected the impact of different political, economical, social, technological,
environment and legal factors over the growth potential of the company. Different strengths,
weakness, opportunity and threat associated with new product development have also
projected. This report concluded with the fact that entrepreneurship is becoming one of the
most vastly developing business space in today’s dynamic business arena and digital business
world, were there are various factors within external factors which impact company relative
services which may impact company profitability. Eagle eye solution being one of the most
innovative technology integrated internet solution provider company faces various external
barriers of change and is also coming up with various new paradigms which needs to be
reinforced. The report concludes various factors of external competitive market analysis
which may impact business decisions onto bigger levels.

REFERENCES
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